deferred giving future trends of younger generations how to get them to give annimac futurist trend...
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Deferred Giving
Future Trends of Younger Generations
How to Get Them to Give
Annimac Futurist Trend Forecaster
annimac.com.au
New Frontiers FIA 31st International Conference Perth Western Australia 25th February 2008
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Big Picture of Gen Diffs
Two key factors
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Two key factors
1. Speed
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Speed
Younger means faster
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I’m never having kids. I hear they take nine months to download.
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Speed
faster
linear
lateral
multiple
depth
immediate
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Two key factors
1. Speed
2. Relationships
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Relationships
Two kinds
3 D world
Virtual world
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Relationships
Younger
Virtual world
3 D world
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Big Picture of Gen Diffs
Specifics of Gen Diffs
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Generations Baby Boomers 1945 – 60 age 45 – 60
Generation X 1960 – 75 33 - 48
DotComs ( Y ) 1975 – 90 18 - 33
Ferals 1990 – now to 15
Wikipedia
Generation X 1960 – 80 28 - 48
Generation Y 1980 – 1990 18 - 28
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Baby Boomers
45 - 60
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Baby Boomers 45- 60
Downsizing their lives
Empty nesters
Planning retirement / p-t work
Will give back - volunteer
Sense of community - donate !
Materialism
Set relationships - familiarity
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Baby Boomers 45 – 60 contd
Security conscious
Health conscious
Aware mortality
Plan wills
Defer to authority
Respect experts.
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Uniquely Split Generation 50
: 50
Brand X Clones of BB
BB values goals ideals
Marriage Family
Suburbs
Set relationships
Volunteer Donate
Expect to bequeath
Generation X 30 - 45
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Gen
Xers
30-45
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Me Generation
Most challenging for
FR
Different world
Relate to Dot Coms / Gen Y
More Virtual
Faster
Shorter term planning
Generation X 30 - 45 Split 50:50
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Personal journey
Faster decisions
Risk takers
No obvious social
commitment
Global environmental values
Help in virtual world
Generation X 30 - 45 Me
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Mobile Single Childless
Net Dating
Multi careers SOHO
Renters
Identity Varies
Materialism assumed
Changing Lifestyles
Generation X 30 - 45 Me
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Gen X Lifestyle Dog
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Defer to Heroes
Doers
Walk the talk
Deferred Giving
Aim at BB Gen Xers
Like BBs but faster &
leaner
Me Gen X : tie to Heroes
now
Generation X 30 - 45 Me
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DotComs
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DotComs 15 - 30
Faster on Own journey
In two worlds
Conservative Care
Committed to saving planet
Creating new paradigm
Under radar of
establishment
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Parallel
Universes
Young
live
them.
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DotComs 15 – 30 contd
Virtual World relationships
Wired Immediacy
Gaining importance
Temporary pairing
Groups & single socialising
I.d. from activity
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DotComs 15 – 30 contd
Multi channeled Multi actions action oriented
Act now forget researching
Do what can with what got
Defer as per useful Temporary deference
No status except earned now
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DotComs 15 – 30 contd
Globally networked Global citizens
World is neighbourhood
New relationships
Gen Y expert : Peter
SheahanCluetrain Manifesto
www.cluetrainmanifesto.com
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Japanese Robanoid 2006
Future Fundraiser ?
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DotComs 15 – 30 contd
Deferred Giving Go to their world
Short fast specific
communications
No Spin
What why for whom when
Actions In the Now
Expect intuitive response
Ask them to network
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Facing the future in Deferred Giving :
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thank you www. annimac.com.au