DEEWR Solution (AJS Website)

Presented by:Wan Akmal bin Wan Mustapha u3024555

Bilal Abbasi u3059944Muhammad Fahim u3058733

Hissan Khalid u3072293

Stakeholders Found The Solution What is Twitter? But…why? So What’s the Big Deal? Integrating Twitter Into Your Recruiting

Strategies How are Companies Using Twitter to Recruit?

Agenda

Jobseekers Employers Employment Agency DEEWR

Stakeholders Found

Use social media to enhance the AJS website Focusing on Twitter Other social media to consider: Facebook,

LinkedIn & YouTube Twitter is used:

to direct traffic flow to website to directly recruit talented individuals

The Solution

140-character or less blog post, aka micro-blogging

Each entry is called a “Tweet” Topics range from ridiculous to extremely

helpful. It all depends on who you “follow” Twitter is an open source application. Anyone

and everyone can build a compatible tool

What is Twitter?

Self expression Learning and knowledge sharing Marketing and promotion Relationship building It’s fast, and it’s free

But…why?

Do jobseekers use Twitter? Is it an appropriate platform for recruiting? Will Twitter be around? Do they even make

money? Some stats on the next page

So What’s the Big Deal?

Australian Twitter users: 1, 800, 000 An estimate of 140 million active users on Twitter 57% of all companies that use social media for

business use Twitter (Hubspot) More than half of active Twitter users follow

companies, brands or products on social networks The average Twitter user has 27 followers Twitter users have above-average income and

education

Twitter Statistics

Combined with the AJS website, Twitter can increase the traffic with website Increases awareness of website Higher chances of followers registering with

JSA website Enhance candidate search and review process

Relationships

Five Pillars of Twitter Recruiting Strategy Build and promote your brand Tweet your jobs Proactively source talent Develop long term relationships Measure and communicate success

Integrate Twitter with other media and tools

Integrating Twitter Into Your Recruiting Strategies

Twitter background and avatar Bio and URL Content

Who will tweet? What will you share? What won’t you share?

Build & Promote

GE “gets” it. Somewhat.

Tweet your jobs Be mindful of etiquette The bigger your network, the more effective Add hashtags Remember, only 140 characters, so use a URL

shortener, such as www.tinyurl.com Manage the timing of your tweets using

www.tweetlater.com

Holy Tweet!

Listen, Observe, Learn, Collect Intelligence Find and follow talent

Advanced search X-ray search using Google Search Twitter lists Search for hashtags, especially for events

LFT – Looking For Talent

Participate and contribute fresh, interesting, original content: Be part of the Conversation Answer questions Provide clarification Share company news, but don’t overdo it Interesting profiles

The Almighty retweet Retweet great content

Followers = Community

Measure & communicate success over time Facebook fans, likes and shares Twitter followers and retweets Youtube views RSS subscribers Website (JSA) traffic

Success?

Integrate Twitter with other media and tools JSA site Blogs Facebook Fan Page LinkedIn profiles Email signatures

No Social Media Stands Alone

How are Companies Using Twitter to Recruit?