deep-dive: api analytics and business kpis - measure what matters

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Build and Implement your API Analytics Strategy Arvind Jain and John Rethans

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Page 1: Deep-Dive: API Analytics and Business KPIs - Measure what matters

Build and Implement your API Analytics StrategyArvind Jain and John Rethans

Page 2: Deep-Dive: API Analytics and Business KPIs - Measure what matters
Page 3: Deep-Dive: API Analytics and Business KPIs - Measure what matters

First, a little strategy.

Page 4: Deep-Dive: API Analytics and Business KPIs - Measure what matters

Then, a little technology.

Page 5: Deep-Dive: API Analytics and Business KPIs - Measure what matters

API Analytics > Operational

Page 6: Deep-Dive: API Analytics and Business KPIs - Measure what matters

API Analytics drive business value

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Two Speed

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Data WarehouseCRM, ERP, etc.

SOA Database Data Lake

ESB / Integration

Days

Years

Pace

of c

hang

e

Customers Employees Partners

Connected Digital Experiences

Systems of Record

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New Demands

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Data WarehouseCRM, ERP, etc.

SOA Database Data Lake

ESB / Integration

Customers Employees Partners

Days

Years

Pace

of c

hang

eConnected Digital Experiences

Systems of Record

Secure Scale Manage

Analyze

Connect

Page 9: Deep-Dive: API Analytics and Business KPIs - Measure what matters

The Digital Value Chain Implies a Fresh Look at Analytics

9 ©2015 Apigee. All Rights Reserved.

User Connected

Experience

Developer API API Team Backend

Page 10: Deep-Dive: API Analytics and Business KPIs - Measure what matters

KPIs

10

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KPI Alignment Key to Digital Success

In a study of more than 1300 executives, establishing a framework to connect digital investments more directly to enterprise KPIs was the single most important area of strategic alignment that for predicting high digital capabilities.

- Apigee Institute Study “KPIS, Conviction and Competitive Advantage”

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KPI Alignment Anti Pattern Success Pattern

API

APP/ProductProgram

Enterprise

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Use The Right KPIs

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APIsDevelopersApps

AdoptionEngagement

ReachDistribution

LocationDevices

Enterprise: RevenueGrowth

EfficiencyCustomer Sat

PerformanceTrafficErrors

Latencies

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Technology

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Gain Visibility Into The Entire Digital Value Chain

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API AnalyticsDeveloper AnalyticsApp AnalyticsUser Backend• API Traffic Patterns• API Performance• Geo location• Anomalies• Multiple metrics – traffic, response times, errors, data exchange, etc.

• Top Developers

• Developer Engagement

• Top API Users• Top Products• Top Apps

• App Performance

• App Usage• API Performance

• Filter by app version, device, platform, OS, etc.

Relevant, Actionable and ExtensibleDashboards, Tools & Custom Reports

Page 16: Deep-Dive: API Analytics and Business KPIs - Measure what matters

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Complete Visibility Into API Performance and Behavior

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Page 17: Deep-Dive: API Analytics and Business KPIs - Measure what matters

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Complete Visibility Into API Performance and Behavior

©2015 Apigee. All Rights Reserved.

Page 18: Deep-Dive: API Analytics and Business KPIs - Measure what matters

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Complete Visibility Into API Performance and Behavior

©2015 Apigee. All Rights Reserved.

Page 19: Deep-Dive: API Analytics and Business KPIs - Measure what matters

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Complete Visibility Into API Performance and Behavior

©2015 Apigee. All Rights Reserved.

Page 20: Deep-Dive: API Analytics and Business KPIs - Measure what matters

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Measure and Grow the API Program

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Page 21: Deep-Dive: API Analytics and Business KPIs - Measure what matters

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Measure and Grow the API Program

©2015 Apigee. All Rights Reserved.

Page 22: Deep-Dive: API Analytics and Business KPIs - Measure what matters

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Measure and Grow the API Program

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Build Your Own Reports

Define custom metrics, dimensions, queries, reports, and dashboards using virtually any attribute that defines traffic

©2015 Apigee. All Rights Reserved.

500+ Gateway VariablesAPI RequestAPI ResponseRequest PayloadResponse Payload

Custom Metrics

and Dimensions

ReportsCustom ReportsAnalytics APIs

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Easily Integrate API Analytics With Enterprise Tools

Create custom queries against raw traffic data using 120+ Analytics APis

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• Over 120 query APIs• Metric• Dimension• Aggregation type• Interval• Ordering• Time duration• Filter

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Monitor the Health of Your APIs

Measure, validate and compare latency across regions

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Page 26: Deep-Dive: API Analytics and Business KPIs - Measure what matters

Analytics For The Complete Digital Value Chain

26 ©2015 Apigee. All Rights Reserved.

User Connected

Experience

Developer API API Team Backend

Page 27: Deep-Dive: API Analytics and Business KPIs - Measure what matters

Get 30% DiscountUse Promo Code – webinar30

Register at: www.iloveapis.com

Page 28: Deep-Dive: API Analytics and Business KPIs - Measure what matters

Thank you

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