dee dee portfolio website

PR . Marketing . Special Events

954 .696 .9362 [email protected]

ClientMinnesota Vikings’ lineman Bryant McKinnie

ChallengeMcKinnie’s reputation was damaged through his involvement in theinfamous “Love Boat” scandal in 2005 in which he and other

teammates,including Daunte Culpepper and Fred Smoot, were charged withdisorderly conduct.

Solution ConceptRebuild McKinnie’s image by positioning him in a favorable light.

SolutionCreated and executed a successful Thanksgiving Food Drive campaign.Partnering with McDonald’s corporation and the People Serving Peopleshelter, the drive brought together families and children who decoratedthe shelter and created football targets for a “Football Turkey Toss”.Big Mac, a moniker for McKinnie’s 6’ 8”, 335 lb frame, was theinspiration for the McDonald’s collaboration which donated 300 Big Mac meals to the shelter.

The ResultImmediately after the media reported the event, more than $1,000 was donated to the shelter. This information was reported in an article in a McDonald’s newspaper that is placed in the restaurants on a quarterlybasis, garnering hundreds of thousands of impressions. Furthermore, thecontacts and relationships established with McDonald’s Corporationprompted negotiations with McKinnie for additional marketingendorsements.

Case Studies

ClientReal Estate Expo

ChallengeTo educate the public on real estate transactions in a declining economic climate.

Solution ConceptProduce a television program sponsored by the client that includes a panel of real estate industry professionals, funded by their corporations.

SolutionCreated “American Real Estate – What’s Next?” television program asa solution to the existing knowledge gap between real estateprofessionals and consumers. The special report television programaddressed homebuyers questions regarding the real estate markets recentmarket shift as well as what can be expected for the future of real estate. Funded by real estate companies and sponsors, the program garneredadditional media exposure for the client, its sponsors, and industryrelated corporations.

The ResultThe program aired on Fox – 5 (KVVU – TV) and was broadcastsimultaneously on 970 am – K-News for a combined viewing and listeningaudience of more than 500,000.

American Real Estate - What's Next Clip

http://www.youtube.com/watch?v=RnJVFp6OWj0

Press

Brandon Lloyd Writing Workshop -

Brendan Ayanbadejo Thanksgiving Food Drive

Young Pros 70's Party Fundraiser -

Kendra Todd Wins Apprentice -

Real Estate Expo -

http://blog.washingtonpost.com/dcsportsbog/2007/10/blloyds_writing_workshop.html

http://cbs2chicago.com/topstories/brendon.ayanbadejo.bears.2.593575.html

http://youngpros.net/pr/Miami%20Herald%20July%208%202007%2070s%20party.jpg

http://www.people.com/people/article/0,,1063906,00.html

http://www.prweb.com/releases/2006/03/prweb354180.htm

http://images.google.com/imgres?imgurl=http://www.sun-sentinel2.com/society/images/society-525.png&imgrefurl=http://www.sun-sentinel.com/community/custom/society/broward/sfl-society-aboutpage,0,2104583.htmlstory&h=177&w=525&sz=17&hl=en&start=28&usg=__MDTxme8AQx0-VplrUxfq2DmmY88=&tbnid=GnlEg9VsTcbHUM:&tbnh=45&tbnw=132&prev=/images%3Fq%3Dsun%2Bsentinel%2Bsociety%26start%3D18%26gbv%3D2%26ndsp%3D18%26hl%3Den%26sa%3DN

http://cbs2chicago.com/

http://images.google.com/imgres?imgurl=http://www.seniorbachelor.com/images/people-logo.gif&imgrefurl=http://www.seniorbachelor.com/media.html&usg=__fkJxESxvat-42CNCHemL4jASoDo=&h=63&w=150&sz=3&hl=en&start=21&um=1&tbnid=_I6dC0uZKEcDWM:&tbnh=40&tbnw=96&prev=/images%3Fq%3Dpeople%2Bmagazine%2Blogo%26start%3D18%26ndsp%3D18%26um%3D1%26hl%3Den%26sa%3DN

http://images.google.com/imgres?imgurl=http://ww1.prweb.com/prfiles/2007/01/17/498325/PRWebLogo.jpg&imgrefurl=http://www.prweb.com/releases/press_release_newswire/direct-to-consumer/prweb498325.htm&usg=__HCj5PkjhGtatp8zjqN6mi9w8fLM=&h=128&w=418&sz=20&hl=en&start=4&um=1&tbnid=KnYsbYuDXgXSnM:&tbnh=38&tbnw=125&prev=/images%3Fq%3Dprweb%2Blogo%26um%3D1%26hl%3Den

Bryant McKinnie Thanksgiving Event -

Event & Media Coverage– Bryant McKinnie

Photos

Video Clip

http://www.youtube.com/watch?v=69hb_s1kHPU

http://images.google.com/imgres?imgurl=http://www.allcaredentistry.com/kare11logo.jpg&imgrefurl=http://www.allcaredentistry.com/makeover.html&usg=__DVOaBi0Lj-szvyfG4wTBJQeDPLQ=&h=59&w=200&sz=11&hl=en&start=2&um=1&tbnid=MswDRBvomOuziM:&tbnh=31&tbnw=104&prev=/images%3Fq%3Dkare%2B11%2Blogo%26um%3D1%26hl%3Den

Press – Kendra Todd

Jim Brown Celebrity Golf Tournament

Actor's Expo Las Vegas -

Video Clip

Artwork Photos

Event & Media Coverage – Actors Expo

http://www.youtube.com/watch?v=4gDpB7AH3oo&feature=related

http://www.youtube.com/watch?v=4gDpB7AH3oo&feature=related

http://images.google.com/imgres?imgurl=http://bp3.blogger.com/_G2EgKE3otBQ/R12eD-HVUGI/AAAAAAAAA88/yC3HE0t-QDw/s400/KVVU_5_LasVegas.png&imgrefurl=http://zehnkatzen.wordpress.com/2007/12/10/logo_design-channel-surfing-the-channel-5s-6/&usg=__ny6nFx2xX1T7tN1iSUzdaXG7_jY=&h=55&w=120&sz=15&hl=en&start=2&tbnid=mws2YMeI3qO1QM:&tbnh=40&tbnw=88&prev=/images%3Fq%3Dkvvu%2Blogo%26gbv%3D2%26hl%3Den

Artwork

TV Media Coverage & Special Event – Real Estate Awards

Video Clip

Best of Nevada Real Estate Awards

http://www.youtube.com/watch?v=ghWhKN0UbIE

http://rds.yahoo.com/_ylt=A0WTefV6wUZJwR0AEniJzbkF;_ylu=X3oDMTBxb29sdm5xBHBvcwMxBHNlYwNzcgR2dGlkA0kxMDFfMTIy/SIG=1gjmbrskr/EXP=1229460218/**http%3A//images.search.yahoo.com/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dktnv%252Blogo%2526fr%253Dyfp-t-107%2526ei%253Dutf-8%2526js%253D1%2526x%253Dwrt%26w=132%26h=99%26imgurl=www.satlogo.com%252Flogo%252Ftv%252Fkk%252Fktnv13_lasvegas.jpg%26rurl=http%253A%252F%252Fwww.satlogo.com%252Fhi-res%252Fk_5.html%26size=7.8kB%26name=ktnv13_lasvegas.jpg%26p=ktnv%2Blogo%26type=JPG%26oid=40fa680988132512%26no=1%26tt=5%26sigr=116kf0f6n%26sigi=11ekmfdei%26sigb=12pdkrg39

Invite Photos

Pre-Press Party Sponsor Display

Event Night

Special Event – Oscar Night America 2004

WHAT:An official licensee of the Academy of Motion Picture Arts and Sciences, the annual Oscar Night® America – Miami Beach returns to Miami Beach for its sixth consecutive year. Over the years, this exciting event has become the most eagerly awaited in South Florida. Oscar Night® America – Miami Beach, produced by TMG Entertainment, consists of a cocktail reception, dinner and live broadcast of the 77th Academy Awards® Ceremony.

BENEFICIARY:Miami Beach Film Society is a non-profit organization that presents cutting-edge film in innovative ways on Miami Beach. MBFS just recently completed the Cinematheque, the new home of the Miami Beach Film Society and headquarters of the Miami Beach International Film Festival.

DATE: Sunday, February 27, 2005Cocktails - 7:30 pmDinner & Broadcast - 8:30 pm

LOCATION: Hotel Astor (Metro Kitchen + Bar)South Beach, Florida

TICKETS: $120 - per person $100 – MBFS, SAG, and Academy members

SPONSORS: WPLG/ABC – 10, Regal Entertainment Group, epoq, Coppola Winery, Level Vodka, Budweiser, Lincoln Road Magazine

Media Alert

InvitePhotos

Special Event – Oscar Night America 2005

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Artwork Media Photos

Special Event – Cranberry Jam 2007

Film Festival VIP Suites

http://www.filmfestivals.com/

http://images.google.com/imgres?imgurl=http://www.movieconnect.co.uk/Images/festival_de_cannes.jpg&imgrefurl=http://www.movieconnect.co.uk/movie_connect_awardssummary.asp%3Ftxt%3D18&h=199&w=400&sz=23&hl=en&start=5&usg=__z8szverf-rZEvnj9lsHQLC9crSY=&tbnid=Kjk6zT0-HKMwaM:&tbnh=62&tbnw=124&prev=/images%3Fq%3Dcannes%2Blogo%26gbv%3D2%26hl%3Den

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Sponsors

http://www.parrotlounge.com/

http://www.sell4wyndham.com/

http://www.budlightlime.com/AgeGate.aspx?ReturnUrl=%2Fdefault.aspx

http://tmssc.playcoed.com/

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Media

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Non-Profit Organizations

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