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Using The Power of Social Media to Enhance Your Business Whitney Hoffman Hoffman Digital Media

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Page 1: DEDO eCommerce Slides

Connecting With Customers

Using The Power of Social Media to Enhance Your Business

Connecting With Customers

Using The Power of Social Media to Enhance Your Business

Whitney HoffmanHoffman Digital Media

Whitney HoffmanHoffman Digital Media

Page 2: DEDO eCommerce Slides

Changing LandscapeChanging Landscape

Everyone can create their own channel of communication- often inexpensively.

Everyone can market their own ideas.

The problem lies in building the right network or ecosystem for that communication.

Page 3: DEDO eCommerce Slides

Changing LandscapeChanging Landscape

People find out about you long before you ever meet....or not.

Reputation management is more important than ever, and it’s Global

You Only Control Part of the Equation

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The Web Controls the Other Side

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Imagine all your friends got phones for the first time...

Are you going to sit around all day waiting for a letter?

Or are you going to go out and get a phone?

Imagine all your friends got phones for the first time...

Are you going to sit around all day waiting for a letter?

Or are you going to go out and get a phone?

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The New Telephone

The New Coffee Shop/Water Cooler

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Two types of Social Media Calls

Two types of Social Media Calls

Incoming- Listening

Outgoing- Conversations and Engagement

Page 10: DEDO eCommerce Slides

MobileMobile

Quick Facts from Pew (Pew Internet.org)

By 2020, they predict that a mobile device will be the primary connection tool for most people in the world.

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Contact Info:Contact Info:Whitney HoffmanHoffman Digital Media

[email protected]@gmail.comTwitter: @whitneyhoffman, @ldpodcastFacebook: Whitney HoffmanGoogle Voice: (302) 482-4599Mobile: (302) 562-6507

URL: www.whitneyhoffman.com

Whitney HoffmanHoffman Digital Media

[email protected]@gmail.comTwitter: @whitneyhoffman, @ldpodcastFacebook: Whitney HoffmanGoogle Voice: (302) 482-4599Mobile: (302) 562-6507

URL: www.whitneyhoffman.com