Décor Lover

Digital Marketing Campaign

GA Final ProjectBy Lorna Briggs

About Décor Lover

Décor Lover is an online interior design service that works with clients to re-design rooms and decorate their homes. We have a

passion for uncovering your unique style and creating a home

you LOVE!

Through our services, you can purchase products directly from our store or we access wholesale discounts for you to furnish your home in style without sacrificing

quality.

Low online sales

Low social media

following

Low newsletter Subscribers

Business challenges

The décor lovercustomer

• Jody is a 28yr old young professional with a steady income

• Jody is very active, health conscious and reads a lot of motivational books

• Jody is passionate about her home and is looking to update the design to match her lifestyle

• Sarah is 35 and just had her first baby.

• She is energetic and likes to keep active and organised.

• She loves her home but feels her home doesn’t match her new stage of life

• Sarah is time poor and is looking for inspiration to rediscover her style.

Customer journey

AwarenessOwned/paid

ConsiderationOwned

ConversionOwned/paid

LoyaltyOwned/paid/

earned

Marketing strategy

Objective: Drive interior design & product sales

KPI: Increase sales by 15% in the first 3 months

Tactics: 1. paid search campaign2. social media campaign3. newsletter signup promotion

1. Paid search campaign

Increase click through rateIncrease Conversion Rate

Bounce Rate: 70% down to 43%

2. Social media campaign

Increase conversion rateIncrease average order value

Page Likes: 327 to 647Conversions: up 20%Website Referrals: 67%

3. newsletter promotion

Increase sign up rateIncrease Conversion rate

Key measurement indicators:- Open Rate- Time on site- Click through rate- View through rate- Conversion

Overall results

üSales Increased By 20%

üDelivered 33% ROI

üIncreased Facebook followers by 50%

üWebsite traffic increased by 96%

Increase social media

footprint

Create more content to distribute

across our owned

channels

Build more brand

loyalty via testimonials

Partner with key

influencers

Continuing the journey!