decisive red herring presentation
TRANSCRIPT
![Page 1: Decisive Red Herring Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022042818/55b57a18bb61ebbf788b46ae/html5/thumbnails/1.jpg)
![Page 2: Decisive Red Herring Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022042818/55b57a18bb61ebbf788b46ae/html5/thumbnails/2.jpg)
Ryan Witt, CTO David Dundas, CEO
Former Lead Engineer at FastSoft (Sold to Akamai)
2 Patents
10 Years in Mobile First Employee at Thumbplay
(Sold to ClearChannel)
7 Person Team
![Page 3: Decisive Red Herring Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022042818/55b57a18bb61ebbf788b46ae/html5/thumbnails/3.jpg)
We provide software and data that makes it easy to create, analyze, and optimize mobile advertising campaigns.
![Page 4: Decisive Red Herring Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022042818/55b57a18bb61ebbf788b46ae/html5/thumbnails/4.jpg)
Powerful Enabling Infrastructures
Payments Telephony
Servers Mobile Ads
![Page 5: Decisive Red Herring Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022042818/55b57a18bb61ebbf788b46ae/html5/thumbnails/5.jpg)
“Mobile Ad Spend to Top $100 Billion Worldwide in 2016, 51% of Digital Market”
$100 Billion Market
“Programmatic Will Account For 63% of All Ad Dollars Spent on Digital Display
Ads By 2016.”
- eMarketer
![Page 6: Decisive Red Herring Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022042818/55b57a18bb61ebbf788b46ae/html5/thumbnails/6.jpg)
Rapid Mobile GrowthMary Meeker, Internet Trends 2015
![Page 7: Decisive Red Herring Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022042818/55b57a18bb61ebbf788b46ae/html5/thumbnails/7.jpg)
Simplifying reaching consumers across 20+ advertising networks and exchanges.
![Page 8: Decisive Red Herring Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022042818/55b57a18bb61ebbf788b46ae/html5/thumbnails/8.jpg)
The Decisive Advertising Stack handles
10 Billion Events Daily
![Page 9: Decisive Red Herring Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022042818/55b57a18bb61ebbf788b46ae/html5/thumbnails/9.jpg)
An International Footprint
5,000 Customers In 50 COUNTRIES
![Page 10: Decisive Red Herring Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022042818/55b57a18bb61ebbf788b46ae/html5/thumbnails/10.jpg)
Serve Ads Daily In
250 Countries
SpainBelgiumItaly
India
South Africa
UK
US
AustraliaFrance
Mexico
Mexico France AustraliaUS UK South AfricaIndia Italy BelgiumSpain
![Page 11: Decisive Red Herring Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022042818/55b57a18bb61ebbf788b46ae/html5/thumbnails/11.jpg)
Simplifying A Complicated Process At Scale
100% Self-Serve
![Page 12: Decisive Red Herring Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022042818/55b57a18bb61ebbf788b46ae/html5/thumbnails/12.jpg)
User Experience
CustomersData
100,000 advertising campaigns run to date!
Network Effects
![Page 13: Decisive Red Herring Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022042818/55b57a18bb61ebbf788b46ae/html5/thumbnails/13.jpg)
SmartCPM Fraud Protection
Keyword Targeting
Data Products
9 Billion Auctions Daily 400 Servers
3 Data Center
Infrastructure
2 Petabytes of Data Processed Monthly
![Page 14: Decisive Red Herring Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022042818/55b57a18bb61ebbf788b46ae/html5/thumbnails/14.jpg)
Content Marketing | Paid Marketing Partner Platform Integrations | Word of Mouth
Growing Acquisition Through Hyper-Efficient Marketing Channels
Seen In
![Page 15: Decisive Red Herring Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022042818/55b57a18bb61ebbf788b46ae/html5/thumbnails/15.jpg)
Better Data. Better Insights. Better Advertising.