december 2015 fieldwork - united kingdom...the hunger games: mockingjay part 2 movie robust...

buzz report #58December 2015 fieldwork

contact

steve evanstechnology & [email protected]

about uswe are a full service research agency specialising in technology, telecoms, media, entertainment and the modern consumer

we offer a full range of services for including:

concept testing

product/service launching, including pack testing

new product development

product/service configuration

communications testing and tracking

brand equity / extension / tracking

satisfaction, loyalty & stakeholder relationships

segmentation

market sizing / share / opportunities

youth and kids research

employee research

global omnibus research

state-of-the-art qualitative techniques

state-of-the-art online reporting and portals

state-of-the-art online community capabilities

our contact details

Steve Evans – [email protected] 07849 172 341

Lee Langford – technology & [email protected] 07966 339 606

Martin Bradley – media & [email protected] 07748 541186

Stephen Timms – [email protected] 07989 387 139

Denholm Scotford – business [email protected] 07989 388 164

www.harrisinteractive.co.uk

if you like Buzz, you may like...

SocialLife is Harris Interactive’s survey of UK social media use.

We track interaction with 20+ social media sites ranging from the more established Facebook and Twitter to relative newcomers like Vine and Snapchat among a large, representative sample of online UK consumers.

Additionally, we investigate topical social media issues and measure how effectively some of the nation’s best loved brands are leveraging social media to engage with consumers.

Click here for more details and contact us to find out how your business can benefit from SocialLife:

[email protected] lee langford+44 (0)7966 339 606

3

We spend a huge amount of our working and leisure time looking at screens.

Harris PixelLife is an ambitious research study that attempts to look at every major type of screen and every major type of usage in the UK today, everything from shopping to online dating to streaming films.

The findings are based on a nationally representative survey of 3,000 respondents aged 16-64.

Click here for more details and contact us to find out more about Harris PixelLife

[email protected] steve evans+44 (0)7849 172 341

Harris Interactive online communities facilitate an ongoing conversation with your customers, putting them at the heart of everything you do.

Award winning full-service research design and category expertise meets best-in-class community platform technology.

With real-time reporting and global respondent access panels – all under one roof.

Contact us to find out more

[email protected] pete cooke+44 (0)7989 387 093

http://www.harrisinteractive.com/uk/Insights/SocialLife.aspx

mailto:[email protected]

http://www.harrisinteractive.com/uk/Insights/PixelLife.aspx





what is “Buzz”?in this report, we look at:

each month, we find out the “buzz” of a dozen or so recent or upcoming releases/products for technology, telecoms, media and entertainment

we find out 3 key buzz metrics per news item/release/product:

1. level of awareness & familiarity

2. degree to which it generates discussion among peers

3. degree of excitement it generates

The Harris Buzz study results disclosed in this report may not be used for advertising, marketing, or promotional purposes without the prior written consent of Harris Interactive. Products and brand names are trademarks or registered trademarks of their respective owners.

1

2

3

EU propose that video services like Netflix be available to Brits on holiday abroad

Louisa Johnson wins 2015 X Factor Final

2015 I'm a Celebrity...Get Me Out of Here! Final

BBC series Luther two-part special

Microsoft launch Cortana voice-assistant for iPhone and Android

Football Manager 2016 video game

Just Cause 3 video game

Star Wars Battlefront video game

Tom Clancy's Rainbow Six Siege video game

Bloodborne: The Old Hunters video game expansion

Classic PS2 games released for PlayStation 4

Konami release a free version of its PES 2016 football game

The Hunger Games: Mockingjay Part 2 movie

robust quantitative method

conducted via the Harris PollTM Online Omnibus

2,052 respondents, fieldwork 14-18 December 2015

data weighted to be representative of GB national demographics aged 16-64

4

metric 1 of 3

awareness buzzplease take a look at this list of technology, mobile and entertainment topics, new products and services. Tell us how familiar you are with each…

extremely familiar

very familiar

somewhat familiar

just know the name and nothing more

never heard of this

1. we gave no further information or images to respondents, we just showed them the text list as shown at the beginning of this report

2. when considering all Buzz metrics, one needs to bear in mind that some products/services have been launched, some earlier than others, and some are yet to be launched

2 important things to note

how we asked the question

6

27%

17%

19%

10%

10%

8%

7%

7%

8%

5%

7%

5%

4%

15%

16%

14%

12%

11%

10%

10%

9%

7%

8%

7%

6%

6%

20%

23%

15%

22%

18%

20%

16%

17%

11%

13%

11%

9%

8%

25%

26%

19%

26%

20%

22%

23%

17%

12%

13%

14%

11%

10%

13%

18%

34%

30%

41%

41%

43%

50%

62%

61%

61%

70%

72%






MS launch Cortana for iPhone and Android




EU propose video services available to Brits abroad


Konami release free version of PES 2016 football

Bloodborne: The Old Hunters expansion

base: all GB 16-64 (2,052)

December’s awareness buzz is topped by the I’m a Celebrity final on ITV.

The Hunger Games sequel and Louisa Johnson winning the 2015 X Factor final follow and are closely matched for familiarity.

The BBC’s new Luther two-part special also ranks high on the awareness list this month.

Of the games measured in December, EA’s Star Wars Battlefront achieves the highest level of awareness.

awareness buzzextremely familiar

veryfamiliar

somewhatfamiliar

know nameonly

never heard of

© H

arr

is Inte

ract

ive

awareness buzz top 200 all time list

2015 UK Election 90 Free TV licences>75s 66 The Inbetweeners 57 PS & Xbox Live disrupt 50London 2012 opening 89 The Hobbit movie 66 Big Brother re-launch 57 iPhone secretly tracking 50Phone hacking 89 Oscars 2013 65 Murdoch’s BSkyB bid 57 Theory of Everything 49Jimmy Savile scandal 88 Dawn Planet Apes 64 Dr Who Series 9 57 Apple Watch 49Michael Jackson’s doc 88 Comic Relief 2013 64 Mockingjay Part 2 56 Facebook plan to float 49J.Clarkson suspended 86 Peter Capaldi Dr. Who 64 Terminator: Genisys 56 TV Licence non pay 49HMV administration 86 Murdoch not fit person 64 JK Rowling reveal 56 Abbey Clancy Strictly 49Olympic torch relay 86 DAB Radio 64 Lincoln movie 56 iPad Mini 49Murray loss Wimbledon 83 Freeview HD 64 4G UK 56 Netflix in UK 49Oscars 2012 83 I'm a Celebrity Final15 63 Amazing Spider-Man 56 U2 release free album 49Steve Jobs dies 82 Google brand change 63 Sites go offline SOPA 56 Avengers: AoU 48Final Harry Potter 82 2015 BAFTA Awards 63 Facebook new design 56 BBC Two 50 yrs 48eBay hack 81 Dr Who 50th Anniv’y 63 iPad 2 released 56 BBC mumble complaints 48Alex Ferguson retires 81 New series of Dr Who 63 Amazon P offline 55 The Wolf of Wall Street 48EURO 2012 81 3D TV sets 63 iPlayer 30 days 55 X-Factor Sam Bailey #1 48Stars at jubilee concert 81 James Bond: Spectre 62 Chris Moyles leaves 55 Louis Smith wins SCD 48London 2012 tickets 81 Oscars 2015 62 Goal-line technology 55 Hillsborough song 482014 Glasgow Games 80 Doctor Who series 8 62 The New iPad 55 Viva Forever' musical 48Blockbuster admin’n 80 Brits 2013 62 iPhone 4S 55 X Factor 15 Louisa 47Baftas 2012 80 Gov’t email spying 62 Rogue Nation movie 54 American Sniper movie 47Brits 2012 80 BBC1 Apprentice S11 61 Mad Max: FR 54 The Expendables 3 472014 FIFA Brazil 79 Paddington movie 61 Grand Theft Auto V 54 PlayStation 4 launched 47Murdoch questions 77 Entwistle resigns 61 Man of Steel movie 54 Twilight: Part 2 movie 47Skyfall movie 76 Clarkson/Amazon 60 Star Wars/Disney deal 54 BT Vision 47Jimmy Carr tax 76 Les Misérables movie 60 Facebook “Timeline” 54 FIFA 16 46Facebook shares 76 BBC Three dropped 60 Microsoft buy Skype 54 Noah movie 46Britain’s Got Talent 74 iPhone 5 released 60 Facebook WhatsApp 53 Xbox One launched 46BlackBerry outage 74 Dark Knight Rises 60 The Wolverine movie 53 The Hobbit 2 movie 46PS3 accounts hacked 74 Fifty Shades of Grey 60 Steve Jobs resigns 53 Rock of Ages movie 46Golden Globes 2012 74 Game chain bust 60 Nintendo 3DS 53 Star Wars films on BD 46Jurassic World 73 Children in Need gig 60 Life of Pi movie 53 Firefox 4 launched 46Justin Bieber arrested 73 Sherlock S03 on BBC1 59 Godzilla movie 53 iPad 46Prince Harry naked 72 Pornography filters 59 Muppets Most Wanted 52 Poldark series 45Bake Off new series 71 The Great Gatsby movie 59 England lose Ashes 0-5 52 Spectre is Bond title 45Eurovision 2015 71 Windows 8 launched 59 Mrs Brown’s Boys 52 Hercules movie 45Wiggins wins BBC Sport 70 Bourne Legacy movie 59 Fast & Furious 6 movie 52 The Sweeney movie 45The Voice UK launched 70 iPhone 6 and 6 Plus 58 Prometheus movie 52 BBC Luther 2-parter 44Minions movie 69 The Inbetweeners 2 58 James Arthur X Factor 52 Magic Mike XXL 44S.Blatter resigns 69 #nomakeupselfie 58 Despicable Me 2 52 Carphone/Dixon merge 4412 Yrs a Slave best film 69 Matt Smith last Dr Who 58 X-Men:DoFP movie 52 12 Years a Slave movie 44David Moyes sacked 68 Samsung fined 58 CoD: Black Ops III 51 World War Z movie 44Felix Baumgartner dive 68 Internet ‘trolls’ id’d 58 The Interview 51 Xbox One announced 44Men In Black 3 movie 68 Twitter super-injunct 58 Taken 3 51 Google new privacy 44Charlie Sheen in news 68 IE9 launched 58 HG: Mockingjay 1 51 Windows 7 Mobile 44New Strictly BBC1 67 ENG Ashes win 57 Amazing Spiderman 2 51 iPhone4 reception issue 4450 Shades of Grey movie 67 Star Trek Into Darkness 57 iPhone 5S/5C 51 Bing 44Murray Sports Person’y 67 Iron Man 3 movie 57 Call of Duty: MW3 51 COD: Advanced Warfare 43Titanic 3D movie 67 Leveson Report 57 Ice Age 4 movie 51 Guardians of the Galaxy 43TalkTalk cyber-attack 67 Amazon Kindle Touch 57 BT buy EE 50 Maleficent movie 43Windows 10 66 The Sun on Sunday 57 The Hobbit: TBFA 50 Streaming/Off. Charts 43

Secret Life of W. Mitty 43 PlayStation 4 £349 37 Nokia/MS partnership 32 Edge browser 27 Lumia 920 24 Forza 5 game 21 Steam Broadcasting 17 Disney Infinity game 13The World’s End movie 43 Xbox One £429 37 Windows 8 pre-launch 32 Xbox One stream games 27 London 2012 game 24 KitKat Android 21 NBA 2K15 17 Nokia Music+ 13Sony PS4 announced 43 The Croods movie 37 Han Solo spin off 31 Halo: TMCC 27 YouView launch 24 Nokia Lumia 1020 21 Driveclub 17 YouView 13BBC TV Centre closes 43 The Hobbit preview 37 Vodafone b-band 31 Galaxy Note Edge 27 Mass Effect 3 game 24 Now TV streaming box 21 Samsung Here maps 17 HP Music 13Kindle Fire UK 43 Madonna booed 37 Save BBC Three 31 Xbox-No Kinect 27 Google Play 24 Girls Aloud Ten album 21 Amazon smartphone 17 Virgin Gaming 13Digital display screens 43 Xbox Kinect 37 Star Wars EST 31 HTC One M8 27 Roaming costs capped 24 Microsoft SmartGlass 21 Windows phone 8.1 17 Total War: Attila game 12Need for Speed 43 Fallout 4 36 American Hustle movie 31 Facebook Home 27 YouTube movie rentals 24 Dig Economy Act delay 21 Infamous: Second Son 17 B-Berry Secutablet 12AC: Syndicate 42 Halo 5: Guardians 36 Microsoft U-turn 31 Resident Evil 6 game 27 Google buy Motorola 24 60/70s Absolute Radio 21 Metal Gear Solid V 17 ITV launch ITV Encore 12The Martian 42 Galaxy S6 curved 36 Evil Dead 2013 movie 31 Apple Siri software 27 Amazon Cloud Player 24 ‘The Daily’ on iPad 21 Google sells Motorola 17 Jolla smartphone 12Need for Speed movie 42 O2 Be More Dog 36 Tomb Raider game 31 Gears of War 3 game 27 EA RM PGA Tour 23 Apple TV 21 Snapchat hack 17 Google Chromecast 12McAlpine sues 42 Samsung Galaxy Note 3 36 Resident Evil:Retribution 31 Sony Xperia Play 27 Tesla solar battery 23 Samsung Galaxy 21 Killzone: Shadow Fall 17 Grid 2 video game 12iPlayer downloads 42 SimCity game 36 MacBooks revamped 31 Battlefield 4 game 27 Battlefield: Hardline 23 Evolve game 20 Wuaki.tv launches in UK 17 HP Slate 7 12Amazon Kindle Fire 42 Assassin’s Creed III 36 MS Surface preview 31 Just Cause 3 26 PES 2015 game 23 LG curved smartphone 20 YouTube Awards 17 Twitter launches Vine 12BBC News site redesign 42 FIFA 13 game 36 Asteroid mining 31 Video abroad (EU) 26 EA Sports UFC game 23 PP resort in London 20 Reddit Boston apology 17 FA Cup on Facebook 12Angry Birds 2 game 41 Facebook/Instagram 36 Kinect for PCs launch 31 Forza 6 26 Watch Dogs game 23 Microsoft Band 20 Project Glass unveil 17 Tweet Store 12Amazon £20 delivery 41 Samsung #1 phone 36 HP TouchPad 31 Samsung Gear S 26 PS Vita Slim released 23 Forza Horizon 2 20 Nokia 808 revealed 17 Screamride game 11Sony Pictures hacked 41 FIFA 12 game 36 Nintendo unveil ‘Wii U’ 31 Samsung Curve 26 Dead Rising 3 game 23 The Evil Within 20 World of Warcraft free 17 Civilization Rev 2 11Game of Thrones S4 41 Skype on Facebook 36 PES 2016 30 HTC Windows 26 Nintendo 2DS 23 EE TV STB 20 Project Cars 16 Canon irista cloud 11Captain America 2 41 Spotify 36 New Apple TV 30 Muse Olympic song 26 E3 gaming conference 23 Amazon buy Twitch 20 The Order: 1886 game 16 #WatchOnSky 11FIFA 15 41 Jack Reacher movie 36 Google Nexus 6 30 Nintendo ‘3DS XL’ 26 Nokia Lumia 925 slim 23 PS4 games on Sony Z3 20 Sony £949 Walkman 16 Lords of Shadow 2 11Robocop (2014 remake) 41 Windows 8.1 released 36 MS Office for iPad 30 Resident Evil 6 trailer 26 Star Trek game 23 Sony Xperia Z2 20 Fes: Sony e-paper watch 16 The Wolf Among Us 11Samsung Gal S4 unveil 41 Galaxy Tab S2 35 Assassin’s Creed IV 30 Google Music in USA 26 Cloud Atlas movie 23 Saints Row IV game 20 Inside Lleywn Davis 16 Lilyhammer S2 Netflix 11One Direction #1 41 New Star Wars title 35 Rush movie 30 BT block pirate sites 26 New Super Mario 23 Marvel Heroes game 20 Runner Runner movie 16 Asda remove Wii U 11Expendables ll movie 41 Prime photo unlimited 35 Olympus Has Fallen 30 Batman: Ark Origins 26 Piracy Hotspots 23 Daft Punk #1 20 Total War: Rome II 16 Huawei Ascend P6 11Samsung Galaxy Note 41 Harry Potter screenplay 35 Yahoo! buys Summly 30 Football Manager ‘14 26 Microsoft Xbox Music 23 BioShock Infinite 20 Twitter #Music launch 16 Company of Heroes 2 11Samsung Galaxy S3 41 Zero Dark Thirty movie 35 JJ Abrams Star Wars 30 Nexus 5 smartphone 26 HTC service questions 23 HTC One unveiled 20 DmC video game 16 O2 Tu Go app 11Hunger Games movie 41 BBC iPlayer Radio 35 Nexus 10 tablet 30 HTC/Apple dispute 26 Uncharted: TNDC 22 Nokia Lumia 2520 20 NI wins football rights 16 Sightseers Movie 11Google+ 41 UK’s first 4G network 35 Nexus 7 tablet 30 Myspace sold for £35M 26 Moto 360 smartwatches 22 Sky buys O2 business 20 Madden NFL 13 game 16 Dell Streak 11Smart TV 41 EMI sold to Universal 35 Windows 8 preview 30 LA Noire game 26 Until Dawn video game 22 Apple Mountain Lion 20 Darksiders ll game 16 nVidia device unveil 11Star Wars: TFA trailer 40 3D Wimbledon on BBC 35 Megaupload down 30 Django Unchained 26 Last Guardian v.game 22 Virgin Media Tube wi-fi 20 Deus Ex: HR game 16 Tembo game 10Bad Neighbours movie 40 CoD: Black Ops game 35 PM backs UK film wins 30 Mario Kart 8 26 RE: Revelations 2 game 22 BBC TV d/l service 20 BlackBerry music 16 nVidia launch ‘Shield’ 10Facebook email 40 Football Manager 2016 34 Batman: Arkham City 30 Rainbow 6 Siege 25 Borderlands: TPS 22 Rage game 20 Google One Pass 16 Snapchat mobile app 10CoD: Black Ops 2 game 40 BBC loses Olympics 34 Apple-Samsung battle 30 Samsung Galaxy TV 25 Amazon 3D Fire Phone 22 Motorola Xoom 20 Google Buzz 16 Net neutrality 10Stone Roses tour 40 Interstellar movie 34 “Quick Tap” 30 HTC One A9 phone 25 Sky on PS4 22 Crysis 2 game 20 Ubisoft patch 16 Oddworld: N'n'T game 9Kindle eBook 40 Anchorman 2 movie 34 Nokia E7 smartphone 30 'Surface Book'' 25 Xperia Z1 goes on sale 22 Fallout: New Vegas 20 Yu-Gi-Oh! LOTD 15 Intel Haswell 9Rise of the Tomb Raider 40 BBC One +1 channel 34 BBM messenger app 30 MGS V:TPP 25 Steve Ballmer to retire 22 "Newport" Jay-Z spoof 20 Splatoon game 15 Remember Me game 9Star Wars Battlefront 39 Bowie The Next Day 34 Disney Infinity 3.0 29 Before I Go To Sleep 25 BBC launch 5 HD ch’s 22 Wolfenstein game 20 MS Hololens 15 Mflow 7Batman: AK 39 BlackBerry 10 revealed 34 Mad Max video game 29 LG G3 smartphone 25 Google paid music 22 Surface Pro 3 launch 20 Sniper Elite 3 game 15 Painkiller: H&D game 7Apple music 39 HTC One X launched 34 Final Fantasy 7 remake 29 Microsoft cuts jobs 25 Peter Kay sitcom iPlyr 22 PES 16 free version 19 Dark Souls 2 15Driverless cars 39 Warn Bros. StudioTour 34 Super Smash Bros Wii U 29 BBC Music Awards 25 Far Cry 3 game 22 Wolfenstein: TOB 19 Sky offers free tablet 15Hunger Games: CF 39 Battlefield 3 game 34 Apple buys Beats 29 LEGO: Hobbit game 25 Google search ranking 22 HTC M9 19 The Last of Us game 15Homeland series 3 39 Samsung Galaxy Tab 34 2014 FIFA game 29 Apple iOS7 25 BT buys ESPN channels 22 HP 11/14 laptops 19 Dell takeover bids 15Wreck-It Ralph movie 39 3D Blu-ray players 34 Beyoncé album 29 Rise of the Guardians 25 “ACTA” rejection 22 Civilization: BE 19 Facebook Graph Search 15Robbie Williams #1 39 iPhone 4 34 Gran Turismo 6 game 29 Stones GRRR! album 25 Flame virus 22 Sunset Overdrive 19 Dishonored game 15PS Vita 39 BT win Ashes 33 Sam Gal Note 8 unveil 29 Football Manager ’13 25 Official Charts streams 22 HP company split 19 Led Zeppelin DVD 15Android-based tablets 39 X1 compatability 33 Halo 4 game 29 Google TV UK 25 Max Payne 3 game 22 Channel 4 'All 4' 19 Sleeping Dogs game 15The Times paywall 39 Apple watch price 33 Live Messenger closes 29 HTC beat Apple 25 HP to focus on software 22 EA Access 19 Guild Wars 2 game 15Google Chrome OS 39 Big Hero 6 movie 33 MS Outlook relaunch 29 MDNA album 25 Portal 2 game 22 Gravity movie 19 Sony touchless display 15LEGO Jurassic World 38 Exodus: Gods and Kings 33 Wii U console revealed 29 SKY News Twitter use 25 PS Vita unveiled 22 Defiance series/game 19 Yahoo! up for sale 15Sony P. boss resigns 38 Apple iCloud Drive 33 O2 mobile wallet 29 Blinkbox launched 25 Fable III game 22 Trance movie 19 UK HuffPo launched 15Microsoft buy Minecraft 38 Amazon Prime rebrand 33 Facebook app store 29 Lego Marvel game 25 “.xxx” sex domain 22 Chromebk Pixel unveil 19 Qriocity 15Samsung Galaxy S5 38 Star Wars: Ep VII date 33 Microsoft Lumia 950 29 Vevo launched 25 UK Radioplayer 22 Xbox Music 19 EE Kestrel 4G 15Microsoft buy Nokia 38 Samsung smartwatch 33 £15 Sky Now 28 Halo: Reach game 25 Google TV 22 Microsoft buy Yammer 19 HP Sprout 14Windows 8 update 38 Nokia Lumia launched 33 BT Sport Ultra HD 28 Digital sales over £1b 25 Nokia Lumia 1520/1320 22 HTC Flyer tablet 19 Grooveshark down 14Psy ‘Gentleman’ single 38 PEGI Ratings 33 Amazon original movies 28 Surface Pro 4 hybrid 24 Steam (gaming service) 22 Warner films on Fbook 19 Project Morpheus reveal 14Oblivion film 38 Sony recall 1.6m TVs 33 BBC top5 Xmas ratings 28 Xperia Z5 24 NBA 2K16 21 Sony Move 19 HTC RE camera 14Nintendo Wii U launch 38 PS2 games for PS4 32 Little Big Planet 3 28 The Witcher III: WH 24 Xbox One DVR 21 Bloodborne: TOH 18 Blu-ray disc successor 14Avengers Assemble 38 FIFA 16 - women 32 Win 10 preview 28 X1 Oculus Rift 24 Minecraft/HoloLens 21 Intel Skylake 18 Nintendo Land game 14Sky 3D Channel 38 Mortal Kombat X 32 Destiny video game 28 iPlayer abroad 24 Eld.Scrolls online 21 Disney Fantasia: ME 18 PS A-S B Royale game 14Cortana Iphone/Android 37 Windows 10 showcase 32 Nokia Android phones 28 LG G4 smartphone 24 BT ''smart'' landline 21 Sams. Z/Tizen phone 18 NBA 2K13 game 14BBC1 'The Hunt' 37 Resident Evil (RM) game 32 Elise Christie bullied 28 Samsung smartwatch 24 USA ''PlayStation Now'' 21 Kinect Sports Rivals 18 Ouya console unveil 14£50 Amazon Fire 37 LEGO Batman 3: BG 32 YouTube paid sub 28 Dallas Buyers Club 24 WWE 2K15 21 Rayman Legends game 18 HERE sold 13PlayStation 20 years 37 Football Manager 2015 32 Need for Speed 28 Samsung Smart Home 24 Legal rip CDs/DVDs 21 Gears of War:Judg’t 18 RARE Replay game 13Tesco Hudl 2 tablet 37 BBC Olympic comment’y 32 Surface launch 28 PES 2014 game 24 Alien: Isolation 21 Crysis 3 game 18 HTC: Vive headset 13Sams. Gal. Tab S tablets 37 Yahoo! buy Tumblr 32 PS3 Slimmed 28 Next generation iPlayer 24 Secret Cinema 'BttF' 21 Sony unveils Xperia Z 18 Murdered: Soul Susp. 13Frozen movie 37 Google Drive 32 Kinect: Star Wars game 28 LOVEFiLM Copper 24 TLoU: Remastered 21 Ultra HD/4K TV sets 18 HP reveal VoiceTab 13FIFA 14 game 37 Apple iCloud 32 Windows 8 unveiled 28 Daft Punk album 24 Amazon Fire TV 21 Optimus 4X HD 18 The Sun/O2 4G deals 13Tesco launch Hudl 37 BlackBerry PlayBook 32 Sonic H-hog 20 years 28 LOVEFiLM pilots 24 Facebook buys Oculus 21 Diablo 3 game 18 Halo: Spartan Assault 13Apple iPad Air 37 Google Cloud music 32 WWE 2K16 27 Hitman: Absolution 24 Titanfall video game 21 Homefront game 18 Facebook ‘Paper’ app 13Call of Duty: Ghosts 37 Google Chromebooks 32 YouTube Gaming 27 Nexus 4 24 Xbox One price cut 21 Dying Light game 17 NBA 2K14 game 13

awareness buzz all-time list outside of top 200

metric 2 of 3

discussion buzz

10

27%

22%

21%

24%

20%

17%

21%

23%

18%

20%

16%

18%

15%

40%

42%

39%

36%

39%

40%

35%

33%

38%

36%

37%

33%

33%

21%

26%

28%

28%

27%

31%

33%

30%

30%

30%

31%

32%

34%

12%

10%

12%

12%

13%

12%

11%

14%

14%

14%

16%

18%

18%

2015 I'm a Celebrity...Get Me Out of Here! Final (1,248)

Louisa Johnson wins 2015 X Factor Final (955)

Just Cause 3 video game (534)

Star Wars Battlefront video game (792)

The Hunger Games: Mockingjay Part 2 movie (1,137)

EU propose video services available to Brits abroad (552)

Bloodborne: The Old Hunters expansion (374)

Konami release free version of PES 2016 football (404)

BBC series Luther two-part special (903)

Tom Clancy's Rainbow Six Siege video game (518)

Classic PS2 games released for PlayStation 4 (661)

Football Manager 2016 video game (676)

MS launch Cortana for iPhone and Android (783)

© H

arr

is Inte

ract

ive

discussion buzzamong familiar with each

bases shown in parentheses

have/willdiscuss a great deal

have/willdiscussa little

have not discussedthis at all and probably won’t

it would never occur to me to discuss this

The two reality TV show finals are the most talked about subjects in our December buzz list.

Please see overleaf for the same results rebased to the population as a whole.

11

17%

11%

11%

8%

9%

6%

5%

6%

6%

4%

5%

5%

4%

25%

22%

20%

16%

14%

12%

12%

11%

10%

10%

9%

6%

6%

13%

15%

12%

13%

11%

12%

10%

11%

7%

8%

8%

6%

6%

7%

7%

5%

6%

5%

7%

5%

6%

3%

3%

3%

3%

2%

37%

44%

53%

56%

61%

63%

68%

66%

74%

74%

75%

81%

83%














© H

arr

is Inte

ract

ive

base: all GB 16-64 (2,052)

discussion buzzamong all respondents

have/willdiscuss a great deal

have/willdiscussa little

have not discussedthis at all and probably won’t

it would never occur to me to discuss this

unfamiliar(not askedabout discussion)

Television tops our discussion in December. At a national level, we see the final of I’m a Celebrity as a clear leader for discussion, followed by the last movie of the Hunger Games franchise.

The X Factor final winner Louisa Johnson and the BBC’s Luther two-parter follow.

Star Wars Battlefield is the highest ranked game for discussion buzz in December.

discussion buzz top 200 all time listLondon 2012 opening 75 The Inbetweeners 2 38 Titanic 3D movie 32 Murdoch not fit person 272015 UK Election 74 iPhone 5 38 Twitter super-injunct 32 Sites go offline SOPA 27Jimmy Savile scandal 72 Freeview HD 38 Charlie Sheen in news 32 IE9 launched 27Phone hacking 66 Eurovision 2015 37 X Factor win 32 Murdoch’s BSkyB bid 272014 FIFA Brazil 62 iPhone 6 and 6 Plus 37 Avengers: AoU 31 Amazon P offline 26EURO 2012 61 Man of Steel movie 37 Theory of Everything 31 Star Wars: TFA trailer 26J.Clarkson suspended 60 Star Trek Into Darkness 37 The Hobbit 2 movie 31 COD: Advanced Warfare 26Skyfall movie 60 Goal-line technology 37 Brits 2013 31 Noah movie 26HMV administration 58 Murdoch questions 37 4G Live 31 TV Licence non payment 26Murray loss Wimbledon 57 Wiggins wins BBC Sport 37 Bourne Legacy movie 31 Sony PS4 announced 26Final Harry Potter 55 New Strictly BBC1 36 Game chain bust 31 Twilight: Part 2 movie 262014 Glasgow Games 54 Terminator: Genisys 36 Amazon Kindle Touch 31 Ice Age 4 movie 26Stars at Jubilee concert 54 #nomakeupselfie 36 iPhone 4S 31 Internet ‘trolls’ id’d 26Olympic torch relay 54 New series of Dr Who 36 Nintendo 3DS 31 Hunger Games movie 26Steve Jobs dies 52 Baftas 2012 36 Golden Globes 2012 31 The Sun on Sunday 26eBay hack 52 The Inbetweeners 36 Godzilla movie 31 Big Brother re-launched 26The Voice 51 Paddington movie 35 ENG Ashes win 31 Microsoft buy Skype 26Jurassic World 50 Doctor Who series 8 35 X Factor 15 Louisa 30 Louis Smith wins SCD 26Britain’s Got Talent 50 Sherlock S03 on BBC1 35 Rogue Nation movie 30 Google brand change 26Alex Ferguson retires 48 Amazing Spider-Man 35 Amazing Spiderman 2 30 Interstellar movie 25Michael Jackson’s doc 48 Men In Black 3 movie 35 The Great Gatsby 30 Driverless cars 25London 2012 tickets 47 Facebook new design 35 Windows 8 launched 30 Guardians of the Galaxy 25Blockbuster admin’n 47 Free TV licences>75s 34 Comic Relief 2013 30 Maleficent movie 25Minions movie 46 The Hobbit: TBFA 34 Star Wars/Disney deal 30 Game of Thrones S4 25BlackBerry outage 46 12 Yrs a Slave best film 34 DAB Radio 30 Abbey Clancy Strictly 25The Hobbit movie 46 Despicable Me 2 34 CoD: Black Ops III 30 X-Factor Sam Bailey #1 25Blatter resigns 45 Prometheus movie 34 Dr Who Series 9 29 The World’s End movie 25David Moyes sacked 45 The New iPad 34 Oscars 2015 29 Xbox One £429 25Felix Baumgartner dive 45 Facebook “Timeline” 34 American Sniper movie 29 PlayStation 4 £349 25James Bond: Spectre 44 iPad 34 2015 BAFTA Awards 29 Kindle eBook 25Windows 10 44 Les Misérables movie 34 The Wolf of Wall Street 29 BBC Luther 2-parter 24Brits 2012 44 Mockingjay Part 2 33 England lose Ashes 0-5 29 iPlayer 30 days 24TalkTalk cyber-attack 43 BBC1 Apprentice S11 33 Mrs Brown’s Boys 29 Robocop (2014) 24Jimmy Carr tax 43 Taken 3 33 PlayStation 4 launched 29 12 Years a Slave movie 24PS3 accounts hacked 43 Murray Sports Person’y 33 Pornography filters 29 The Hobbit preview 24I'm a Celebrity Final15 42 Matt Smith last Dr Who 33 The Wolverine movie 29 Oblivion film 2450 Shades of Grey movie 42 Grand Theft Auto V 33 World War Z movie 29 Avengers Assemble 243D TV sets 42 iPhone 5S/5C 33 Samsung fined 29 Netflix in UK 24Bake Off new series 41 Fast & Furious 6 movie 33 Call of Duty: MW3 29 Hunger Games: CF 2450 Shades of Grey book 41 Oscars 2013 33 FIFA 16 28 Children in Need gig 24Govt email spying 41 Life of Pi movie 33 The Martian 28 Spotify 24Dawn Planet Apes 40 Mad Max: FR 32 Spectre is Bond title 28 Windows 7 Mobile 24Iron Man 3 movie 40 The Interview 32 Apple Watch 28 Android-based tablets 24Dr Who 50th Anniv’y 39 HG: Mockingjay 1 32 Xbox One launched 28 Xbox Kinect 24Peter Capaldi Dr. Who 39 X-Men:DoFP movie 32 Entwistle resigns 28 iPhone4 reception issue 24Prince Harry naked 39 BBC Three dropped 32 iPad Mini 28 iPhone 4 24Dark Knight Rises movie 39 Justin Bieber arrested 32 iPhone secretly tracking 28 Star Wars Battlefront 23Oscars 2012 39 Lincoln movie 32 PS & Xbox Live disrupt 27 BT buy EE 23iPad 2 39 Leveson Report 32 The Expendables 3 27 U2 release free album 23Clarkson/Amazon 38 Facebook shares 32 Xbox One announced 27 BBC mumble complain 23

Captain America 2 23 FIFA 12 video game 19 YouTube Gaming 15 Watch Dogs game 13 Sony recall 1.6m TVs 12 New Super Mario 10 Kinect Sports Rivals 8 Led Zeppelin DVD 6Frozen movie 23 Nintendo unveil ‘Wii U’ 19 Save BBC Three 15 Amazon Prime rebrand 13 Gears of War 3 game 12 Ultra HD/4K TV sets 10 Dark Souls 2 8 NBA 2K13 game 6Wreck-It Ralph movie 23 BlackBerry PlayBook 19 LEGO Batman 3: BG 15 Samsung Smart Home 13 “.xxx” sex domain 12 Optimus 4X HD 10 Infamous: Second Son 8 Tweet Store 6Kindle Fire UK 23 BT Vision 19 Samsung Gear S 15 Gravity movie 13 ‘The Daily’ on iPad 12 Darksiders ll game 10 Inside Lleywn Davis 8 BlackBerry music 6The Sweeney movie 23 Cortana iPhone/Android 18 Halo: TMCC 15 SimCity game 13 HTC One A9 phone 12 Sleeping Dogs game 10 Snapchat hack 8 FA Cup on Facebook 6Apple iPad Air 23 Rise of the Tomb Raider 18 Tesco Hudl 2 tablet 15 Yahoo! buys Summly 13 PES 16 free version 11 Guild Wars 2 game 10 Killzone: Shadow Fall 8 World of Warcraft free 6Rock of Ages movie 23 Xbox One compatability 18 2014 FIFA WC game 15 Cloud Atlas movie 13 Samsung Galaxy TV 11 Apple Mountain Lion 10 Runner movie 8 Dell Streak 6Firefox 4 launched 23 Han Solo spin off 18 Assassin’s Creed IV 15 Facebook email 13 Minecraft/HoloLens 11 Madonna booed 10 Steve Ballmer to retire 8 Tembo game 5Smart TV 23 BBC Two 50 yrs 18 Samsung Curve 15 Rise of the Guardians 13 LG G4 smartphone 11 Microsoft buy Yammer 10 Rayman Legends game 8 HERE sold 5AC: Syndicate 22 Samsung Galaxy S5 18 Apple iOS7 15 Hitman: Absolution 13 HTC M9 s-phone 11 Microsoft Xbox Music 10 Now TV streaming box 8 Screamride game 5Magic Mike XXL 22 Harry Potter screenplay 18 E3 gaming conference 15 Need for Speed game 13 Evolve game 11 Diablo 3 game 10 Nokia Lumia 1020 8 Lords of Shadow 2 5Batman: Ark Knight 22 Windows 8 update 18 Tomb Raider game 15 Nexus 5 smartphone 13 Civilization: BE 11 MDNA album 10 BBC launch 5 HD ch’s 8 ITV launch ITV encore 5Poldark series 22 Nintendo Wii U launch 18 One Direction #1 15 Nexus 10 13 Sunset Overdrive 11 SKY News Twitter use 10 Google paid music serv. 8 The Wolf Among Us 5Amazon £20 delivery 22 Windows 8 pre-launch 18 Sam Gal Note 8 unveil 15 Batman: Ark Origins 13 Legal rip CDs/DVDs 11 YouTube movie rentals 10 Reddit Boston apology 8 Lilyhammer S2 Netflix 5Sony Pictures hacked 22 Chris Moyles leaves 18 JJ Abrams Star Wars 15 MS Outlook relaunch 13 LG G3 smartphone 11 HP focus on software 10 Twitter #Music launch 8 Blu-ray disc successor 5New Star Wars film title 22 Google+ 18 Muse Olympic song 15 PEGI Ratings 13 Amazon 3D Fire Phone 11 HTC/Apple dispute 10 Gears of War Judge’t 8 Google Chromecast 5FIFA 15 22 “Quick Tap” 18 Nintendo ‘3DS XL’ 15 YouView launch 13 Xbox One price cut 11 Google One Pass 10 Sky buys O2 business 8 Company of Heroes 2 5Hercules movie 22 Samsung Galaxy Tab 18 MacBooks revamped 15 Nokia Lumia launched 13 Beyoncé album 11 Qriocity 10 Sony unveils Xperia Z 8 Intel Haswell 5Bad Neighbours movie 22 Google Chromebooks 18 Google Drive 15 Kinect: Star Wars 13 Dead Rising 3 game 11 Google TV 10 Xbox Music 8 Huawei Ascend P6 5Facebook WhatsApp 22 Sony Xperia Play 18 Asteroid mining 15 Mass Effect 3 game 13 Forza 5 game 11 Nokia Lumia 1520/1320 10 Madden NFL 13 game 8 Remember Me game 5Samsung Gal S4 unveil 22 Nokia/MS partnership 18 PS Vita unveiled 15 Kinect for PCs launch 13 Nintendo 2DS 11 Intel Skylake 9 Official Charts streams 8 Dell takeover bids 5The Croods movie 22 Halo 5: Guardians 18 Amazon Cloud Player 15 PM backs UK film wins 13 Nokia Lumia 925 slim 11 Xbox One DVR 9 Nokia 808 revealed 8 FB Graph Search 5CoD: Black Ops 2 22 Football Manager 2016 17 BBC News site redesign 15 Resident Evil 6 trailer 13 Star Trek game 11 EA RM PGA Tour 9 Virgin Media Tube wi-fi 8 Sightseers 5iPlayer downloads 22 PS2 games for PS4 17 3D Blu-ray players 15 Apple-Samsung battle 13 Defiance series/game 11 BT ''smart'' landline 9 Rage game 8 Google Buzz 5Expendables ll movie 22 BT win Ashes 17 Django Unchained 15 Windows 8 unveiled 13 Daft Punk #1 11 Wolfenstein: TOB 9 HTC service questioned 8 Nvidia device unveil 5Samsung Galaxy Note 22 £50 Amazon Fire 17 Final Fantasy 7 remake 15 HP TouchPad 13 Trance movie 11 The Order: 1886 game 9 Deus Ex: HR game 8 Civilization Rev 2 4Steve Jobs resigns 22 Angry Birds 2 game 17 Mad Max video game 15 Skype on Facebook 13 HTC One unveiled 11 USA ''PlayStation Now'' 9 YouView 8 Oddworld: N'n'T game 4Sky 3D Channel 22 BBC loses Olympics 17 Rainbow 6 Siege 14 Motorola Xoom 13 BT buys ESPN channels 11 Steam Broadcasting 9 Samsung Galaxy 8 HP reveal VoiceTab 4Call of Duty: Black Ops 22 PlayStation 20 years 17 Disney Infinity 3.0 14 Homefront game 13 Stones GRRR! album 11 Disney Fantasia: ME 9 Digital sales over £1b 8 The Sun/O2 4G deals 4Fallout 4 21 Football Manager 2015 17 Microsoft Lumia 950 14 UK Radioplayer 13 Football Manager 13 11 Driveclub 9 HP Sprout 7 Asda remove Wii U 4BBC1 'The Hunt' 21 Google Nexus 6 17 Edge browser 14 Warner films on FB 13 Nexus 4 11 Amazon buy Twitch 9 HTC Vive headset 7 O2 Tu Go app 4Big Hero 6 movie 21 Prime photo unlimited 17 BT Sport Ultra HD 14 Sony Move 13 Lumia 920 11 Ps4 games on Z3 9 NBA 2K15 7 Twitter launches Vine 4Muppets Most Wanted 21 Destiny video game 17 The Witcher III: WH 14 Bing 13 Piracy Hotspots 11 Microsoft cuts jobs 9 EE TV STB 7 Snapchat mobile app 4Homeland series 3 21 Rush movie 17 Star Wars EST 14 Viva Forever musical 13 Microsoft SmartGlass 11 Surface Pro 3 launch 9 HP company split 7 Yahoo! put up for sale 4FIFA 14 game 21 Samsung smartwatch 17 Mortal Kombat X 14 O2 Be More Dog 13 Facebook app store 11 Secret Cinema 'BttF' 9 Metal Gear Solid V 7 UK HuffPo launched 4Star Wars: Ep VII date 21 BBC TV Centre closes 17 Resident Evil (RM) game 14 Xbox-No Kinect 13 Dig Economy Act delay 11 Windows phone 8.1 9 Sony Xperia Z2 7 Virgin Gaming 4Call of Duty: Ghosts 21 Resident Evil: Retrib’n 17 Dallas Buyers Club 14 Xperia Z5 12 BT block pirate sites 11 Amazon Fire TV 9 Google sells Motorola 7 Mflow 4Tesco launch Hudl 21 Nexus 7 tablet 17 Gran Turismo 6 14 Until Dawn video game 12 3D Wimbledon on BBC 11 Amazon smartphone 9 Wuaki.tv launch 7 Painkiller: H&D game 4Psy ‘Gentleman’ single 21 Stone Roses tour 17 Next gen iPlayer 14 Surface Pro 4 hybrid 12 HTC Flyer tablet 11 Facebook buys Oculus 9 NBA 2K14 game 7Apple music 20 MS Surface preview 17 Halo 4 game 14 Eld.Scrolls online 12 Apple TV 11 Nokia Android phones 9 Total War: Rome II 7Galaxy S6 curved 20 Google privacy policy 17 Robbie Williams #1 14 Tesla solar battery 12 Fallout: New Vegas 11 PS Vita Slim released 9 HP Slate 7 7Windows 10 showcase 20 Battlefield 3 game 17 Surface launch 14 Battlefield: Hardline 12 Digital display screens 11 YouTube Awards 9 DmC video game 7Need for Speed movie 20 Apple iCloud 17 Resident Evil 6 game 14 PP resort in London 12 Moto 360 smartwatches 11 The Last of Us game 9 NI wins football rights 7JK Rowling author 20 LA Noire game 17 “ACTA” rejection 14 Little Big Planet 3 12 Bloodborne: TOH 10 Marvel Heroes game 9 PS A-S B Royale game 7Evil Dead 2013 movie 20 Portal 2 game 17 Google TV UK 14 Alien: Isolation 12 NBA 2K16 10 Peter Kay sitcom iPlyr 9 Dishonored game 7Zero Dark Thirty movie 20 Google Cloud music 17 London 2012 game 14 Galaxy Note Edge 12 Last Guardian v.game 10 Chromebk Pixel unveil 9 Ubisoft patch 7FIFA 13 game 20 Nokia E7 smartphone 17 Battlefield 4 game 14 TLoU: Remastered 12 iPlayer abroad 10 Girls Aloud Ten album 9 Ouya console unveiled 7Facebook plan to float 20 Google Chrome OS 17 Wii U console revealed 14 Apple buys Beats 12 RE: Revelations 2 10 Flame virus 9 Sony touchless display 7Windows 8.1 launched 20 Just Cause 3 16 Facebook/Instagram 14 Mario Kart 8 12 Dying Light game 10 Project Glass 9 Myspace sold £35M 7PS Vita 20 New Apple TV 16 Batman: Arkham City 14 LEGO: Hobbit game 12 BBC top5 Xmas ratings 10 Nokia Lumia 2520 9 Net neutrality 7Amazon Kindle Fire 20 Galaxy Tab S2 16 Fable III game 14 HTC One M8 12 PES 2015 10 Max Payne 3 game 9 Yu-Gi-Oh! LOTD 6Star Wars films on BD 20 Win 10 preview 16 Blinkbox launched 14 MS Office on iPad 12 LG curved smartphone 10 Roaming costs capped 9 RARE Replay game 6Hillsborough song 20 MS buy Minecraft 16 Facebook Home 14 BBC Olympic comm’y 12 HP 11/14 laptops 10 BBC TV d/l service 9 Grooveshark down 6Jack Reacher movie 20 Sams. Gal. Tab S tablets 16 Vevo launched 14 PES 2014 game 12 WWE 2K15 10 EMI sold to Universal 9 Total War: Attila game 6Need for Speed 19 Streaming/Off. Charts 16 Halo: Reach game 14 Xperia Z1 goes on sale 12 Microsoft Band 10 60s/70s Absolute Radio 9 BB: Secutablet 6LEGO Jurassic World 19 American Hustle movie 16 MGS V:TPP 14 Daft Punk album 12 The Evil Within 10 Google buy Motorola 9 HTC RE camera 6FIFA 16/women 19 Samsung Galaxy Note 3 16 WWE 2K16 13 YouTube paid sub. 12 Forza Horizon 2 10 Sonic H-hog 20 yrs 9 Murdered: Soul Susp. 6Apple watch price 19 Microsoft buy Nokia 16 Forza 6 13 BioShock Infinite game 12 BBC Music Awards 10 "Newport" Jay-Z spoof 9 Canon irista cloud 6Exodus: Gods and Kings 19 BBM iOS/Android 16 Uncharted: TNDC 13 Far Cry 3 game 12 EA Sports UFC game 10 Steam (gaming service) 9 EE Kestrel 4G 6Secret Life of W. Mitty 19 BlackBerry 10 revealed 16 'Surface Book'' 13 Live Messenger closure 12 Wolfenstein game 10 Splatoon game 8 #WatchOnSky 6Anchorman 2 movie 19 HTC One X launched 16 £15 Sky Now 13 BBC iPlayer Radio 12 Sky on PS4 10 Project Cars 8 Facebook ‘Paper’ app 6BBC One +1 channel 19 Windows 8 preview 16 Xbox/Oculus 13 PS3 Slimmed 12 Titanfall video game 10 Project Morpheus reveal 8 Halo: Spartan Assault 6Microsoft U-turn 19 Megaupload down 16 Vodafone b-band 13 HTC Windows 12 Samsung smartwatch 10 Microsoft Hololens 8 Sky offers free tablet 6Olympus Has Fallen 19 Samsung #1 phone 16 Xbox One stream games 13 Google search ranking 12 Elise Christie bullied 10 Sony £949 Walkman 8 Jolla smartphone 6Bowie The Next Day 19 Apple Siri software 16 Amazon original movies 13 HTC beat Apple 12 LOVEFiLM Copper 10 Fes: Sony e-paper watch 8 Disney Infinity game 6McAlpine sues 19 Crysis 2 game 16 Sony P. boss resigns 13 Lego Marvel game 12 KitKat Android 10 Channel 4 'All 4' 8 nVidia launch ‘Shield’ 6Assassin’s Creed III 19 The Times paywall 16 Super Smash Bros Wii U 13 Football Manager ’14 12 Saint Row IV game 10 Samsung Here maps 8 Grid 2 video game 6UK’s first 4G network 19 Carphone/Dixon merge 16 Borderlands: TPS 13 O2 mobile wallet 12 Yahoo! buy Tumblr 10 EA Access 8 Nokia Music+ 6Samsung Galaxy S3 19 Video abroad (EU) 15 Before I go To Sleep 13 Google Play 12 LOVEFiLM pilots 10 Sams. Z/Tizen phone 8 Nintendo Land game 6Warn Bros. Studio Tour 19 PES 2016 15 Apple iCloud Drive 13 Google Music in USA 12 Crysis 3 game 10 Sniper Elite 3 game 8 HP Music 6

discussion buzz all-time list outside of top 200

metric 3 of 3

excitement buzz

15

24%

22%

24%

17%

24%

23%

25%

21%

16%

19%

18%

17%

16%

38%

38%

36%

41%

34%

35%

32%

36%

40%

34%

33%

32%

32%

24%

27%

29%

31%

27%

31%

23%

28%

31%

32%

28%

30%

34%

14%

13%

12%

11%

15%

12%

20%

15%

14%

15%

21%

21%

19%

The Hunger Games: Mockingjay Part 2 movie (1,137)

BBC series Luther two-part special (903)

Just Cause 3 video game (534)

Bloodborne: The Old Hunters expansion (374)

Star Wars Battlefront video game (792)

Tom Clancy's Rainbow Six Siege video game (518)

2015 I'm a Celebrity...Get Me Out of Here! Final (1,248)

Konami release free version of PES 2016 football (404)

EU propose video services available to Brits abroad (552)

Classic PS2 games released for PlayStation 4 (661)

Football Manager 2016 video game (676)

Louisa Johnson wins 2015 X Factor Final (955)

MS launch Cortana for iPhone and Android (783)

© H

arr

is Inte

ract

ive

excitement buzzamong familiar with each

veryexcited

somewhatexcited

not at allexcited

couldn’tcare less

bases shown in parentheses

Amongst those familiar with each topic, the Mockingjay sequel tops our excitement buzz ranking in December.

See overleaf for the same results re-based to the GB population as a whole.

16%

13%

10%

8%

9%

6%

6%

6%

6%

4%

6%

4%

3%

20%

21%

17%

15%

13%

12%

11%

11%

9%

10%

9%

7%

7%

15%

13%

12%

14%

11%

13%

9%

10%

8%

8%

8%

5%

5%

12%

8%

6%

10%

6%

7%

7%

5%

3%

4%

3%

3%

2%

37%

44%

56%

53%

61%

63%

66%

68%

74%

74%

75%

81%

83%














16© H

arr

is Inte

ract

ive

excitement buzzamong all respondents

veryexcited

somewhatexcited

not at allexcited

couldn’tcare less

unfamiliar (not asked about excitement)

base: all GB 16-64 (2,052)

At a national level, this year’s I’m a Celebrity final and Mockingjay Part 2 lead for excitement in December.

BBC One’s Luther two-parter nudges out the X Factor final for excitement.

Of the games we measured, EA’s Star Wars Battlefront is the highest ranked for excitement this month.

excitement buzz top 200 all time listLondon 2012 opening 65 iPlayer 30 days 29 Guardians of the Galaxy 23 The Interview 20Skyfall movie 48 Bourne Legacy movie 29 The Expendables 3 23 David Moyes sacked 20EURO 2012 47 Prometheus movie 29 Maleficent movie 23 #nomakeupselfie 20Jurassic World 46 Oscars 2012 29 Captain America 2 23 Homeland series 3 202015 UK Election 44 The Inbetweeners 29 12 Years a Slave movie 23 BBC One +1 channel 202014 FIFA Brazil 43 3D TV sets 29 PlayStation 4 launched 23 Sam Gal S4 unveil 20James Bond: Spectre 41 iPad 2 29 The World’s End movie 23 Brits 2013 20Minions movie 41 Wiggins wins BBC Sport 29 The Hobbit preview 23 Wreck-It Ralph movie 20Final Harry Potter 41 ENG Ashes win 29 Amazon Kindle Touch 23 50 Shades of Grey book 20The Hobbit movie 41 BBC1 The Apprentice S11 29 Firefox 4 launched 23 Hunger Games movie 202014 Glasgow Games 40 Dr Who Series 9 28 Hunger Games: CF 23 Spotify 20Iron Man 3 movie 39 Blatter resigns 28 Oscars 2015 22 Windows 7 Mobile 20Olympic torch relay 39 Star Wars: TFA trailer 28 50 Shades of Grey movie 22 Sky 3D Channel 20Stars at Jubilee concert 37 The Wolverine movie 28 COD: Advanced Warfare 22 CoD: Black Ops game 20I'm a Celebrity Final15 36 Baftas 2012 28 Game of Thrones S4 22 iPhone 4 20Windows 10 36 Les Misérables movie 28 Robocop (2014) 22 Magic Mike XXL movie 19Dawn Planet Apes 36 The Martian 27 Grand Theft Auto 22 Free TV licences>75s 19New series of Dr Who 36 Clarkson/Amazon 27 Oscars 2013 22 Apple music 19Dark Knight Rises movie 36 Rogue Nation movie 27 Sony PS4 announced 22 Big Hero 6 movie 19The Voice UK launched 36 Godzilla movie 27 Star Wars/Disney deal 22 FIFA 15 19Bake Off new series 36 Matt Smith last Dr Who 27 Netflix in UK 22 Apple Watch 19Mockingjay Part 2 35 Mrs Brown’s Boys 27 Sites offline for SOPA 22 Hercules movie 19Terminator: Genisys 35 Fast & Furious 6 movie 27 Children in Need gig 22 Anchorman 2 movie 19The Inbetweeners 2 35 BBC Luther 2-parter 26 London 2012 tickets 22 Olympus Has Fallen 19Dr Who 50th Anniv’y 35 CoD: Black Ops III 26 Nintendo 3DS 22 The Croods movie 19Men In Black 3 movie 35 iPhone 6 and 6 Plus 26 IE9 launched 22 Twilight: Part 2 movie 19X-Men:DoFP movie 34 Amazing Spiderman 2 26 Smart TV 22 iPad Mini 19Sherlock S03 on BBC1 34 Murray Sports Person’y 26 Golden Globes 2012 22 iPlayer downloads 19Star Trek Into Darkness 33 Peter Capaldi Dr. Who 26 Xbox Kinect 22 The Sweeney movie 19Goal-line technology 33 Life of Pi movie 26 AC: Syndicate 22 Kindle Fire UK 19Murray loses Wimble’n 33 J.Clarkson suspended 25 Batman: Ark Knight 21 Samsung Galaxy Note 19The Hobbit: TBFA 32 American Sniper movie 25 Eurovision 2015 21 UK’s first 4G network 19HG: Mockingjay 1 32 12 Yrs a Slave best film 25 Bad Neighbours movie 21 Rock of Ages movie 19Felix Baumgartner dive 32 The Wolf of Wall Street 25 Noah Movie 21 Titanic 3D movie 19Britain’s Got Talent 32 iPhone 5 25 Frozen Movie 21 PS Vita 19Mad Max: FR 31 Ice Age 4 movie 25 Xbox One launched 21 Apple iPad Air 19Avengers: AoU 31 The New iPad 25 iPhone 5S/5C 21 Murdoch questions 19Taken 3 31 FIFA 16 24 Alex Ferguson retires 21 Amazon Kindle Fire 19The Hobbit 2 movie 31 Interstellar movie 24 Xbox One announced 21 Microsoft buy Skype 19Despicable Me 2 31 World War Z movie 24 Oblivion film 21 Kindle eBook 19Comic Relief 2013 31 The Great Gatsby movie 24 Windows 8 launched 21 Louis Smith wins SCD 19Doctor Who series 8 30 Lincoln movie 24 4G UK 21 Need for Speed 19Man of Steel 30 Avengers Assemble 24 Expendables II movie 21 Cortana iPhone/Android 18Amazing Spider-Man 30 DAB Radio 24 Call of Duty: MW3 21 Rise of the Tomb Raider 18Brits 2012 30 iPad 24 iPhone 4S 21 £50 Amazon Fire 18Freeview HD 30 X Factor 15 Louisa 23 Star Wars: Ep VII date 21 Han Solo spin off 18New Strictly BBC1 29 Star Wars Battlefront 23 Android-based tablets 21 LEGO Jurassic World 18Theory of everything 29 Amazon P offline 23 BCC1 'The Hunt' 20 FIFA 16/women 18Paddington movie 29 2015 BAFTA Film Awards 23 Fallout 4 20 Poldark series 18Spectre is Bond title 29 New Star Wars film title 23 Galaxy S6 curved 20 MS Windows 10 showcase 18

Exodus: Gods and Kings 18 Assassin’s Creed III 15 Samsung smartwatch 13 Nexus 5 smartphone 12 New Super Mario 10 “.xxx” sex domain 9 Piracy Hotspots 7 BBC mumble complain Muppets Most Wanted 18 Res Evil:Retribution 15 Gravity movie 13 Google Chrome OS 12 Stones GRRR! Album 10 Qriocity 9 BT block pirate sites 7 Elise Christie bullied PlayStation 4 £349 18 Samsung fined 15 Apple iOS7 13 HTC One A9 phone 12 Lumia 920 10 Google One Pass 9 Deus Ex: HR game 7 BBC Olympic comm’y Internet ‘trolls’ id’d 18 “ACTA” rejection 15 BBC TV Centre closes 13 Until Dawn video game 12 HTC Windows 10 Steam (gaming service) 9 HP focus on software 7 Reddit Boston apology CoD: Black Ops 2 18 Google TV UK 15 Sam Gal Note 8 unveil 13 PES 16 free version 11 PS3 Slimmed 10 Samsung Galaxy 9 Bing 7 HMV administration Jimmy Carr tax 18 Muse Olympic song 15 Tomb Raider game 13 NBA 2K16 11 Google piracy search 10 HP Sprout 8 RARE Replay game 6 Blockbuster admin’n Nexus 7 tablet 18 Wii U console revealed 15 Rise of the Guardians 13 Minecraft/HoloLens 11 Darksiders ll game 10 Splatoon game 8 Yu-Gi-Oh! LOTD 6 McAlpine sues Samsung Galaxy S3 18 HTC One launched 15 Need for Speed game 13 Last Guardian v.game 11 Guild Wars 2 game 10 Project Cars 8 B-Berry Secutablet 6 Jimmy Savile scandal Murdoch not fit person 18 Battlefield 3 15 Surface launch 13 Vodafone b-band 11 Microsoft buy Yammer 10 Project Morpheus reveal 8 Screamride game 6 Ubisoft security patch Google Chromebooks 18 Apple iCloud 15 BBC iPlayer Radio 13 iPlayer abroad 11 Microsoft Xbox Music 10 Driveclub game 8 EE TV STB 6 PEGI Ratings James Arthur X Factor 18 Blinkbox launched 15 HTC beat Apple 13 HTC M9 s-phone 11 Dig Economy Act delay 10 Amazon buy Twitch 8 HP company split 6 Gov’t email spying Halo 5: Guardians 18 Nokia/MS partnership 15 London 2012 game 13 Evolve game 11 Facebook app store 10 Sniper Elite 3 game 8 EA Access 6 Google new privacy Football Manager 2016 17 Video abroad (EU) 14 YouView launch 13 HP 11/14 laptops 11 Project Glass unveiled 10 Apple buys Beats 8 Murdered: Soul Susp. 6 SKY News Twitter use PS2 games for PS4 17 Rainbow 6 Siege 14 Google Drive 13 Alien: Isolation 11 Roaming costs capped 10 Carphone/Dixon merge 8 #WatchOnSky 6 EMI sold to Universal Google brand change 17 Mad Max video game 14 Battlefield 4 game 13 BBC Music Awards 11 Nokia 808 revealed 10 Sky on PS4 8 Facebook buys Oculus 6 Michael Jackson’s doc Xbox One compatability 17 YouTube Gaming 14 Game chain bust 13 Amazon 3D Fire Phone 11 BBC TV d/l service 10 Windows phone 8.1 8 Google sells Motorola 6 Samsung #1 phone PlayStation 20 years 17 PES 2016 14 The Sun on Sunday 13 Xbox-No Kinect 11 60s/70s Absolute Radio 10 Amazon Fire TV 8 Facebook ‘Paper’ app 6 BlackBerry outage Sams. Gal. Tab S tablets 17 Forza 6 14 Facebook plan to float 13 LEGO: Hobbit games 11 Google Music in USA 10 Amazon smartphone 8 Halo: Spartan Assault 6 HTC questioned BBC Two 50 yrs 17 'Surface Book'' 14 Megaupload down 13 HTC One M8 11 YouTube movie rentals 10 Infamous: Second Son 8 Jolla smartphone 6 Sony recall 1.6m TVs Need for Speed movie 17 Microsoft Lumia 950 14 Batman: Arkham City 13 Dead Rising 3 game 11 Gears of War 3 game 10 Dark Souls 2 8 Steve Ballmer to retire 6 Steve Jobs dies Harry Potter screenplay 17 BT Sport Ultra HD 14 Apple Siri software 13 Forza 5 game 11 Sony Move 10 Xbox One price cut 8 Grid 2 video game 6 Apple-Samsung battle Pornography filters 17 The Witcher III: WH 14 Windows 8 unveiled 13 Football Manager ‘14 11 Google TV 10 Nokia Android phones 8 YouTube paid sub. 6 Steve Jobs resigns Evil Dead 2013 movie 17 Tesla solar battery 14 Google+ 13 Xperia Z1 goes on sale 11 BBC News site redesign 10 Sony Xperia Z2 8 HP Slate 7 6 Yahoo! put up for sale Warn Bros. Studio Tour 17 Apple watch price 14 Crysis 2 game 13 Microsoft U-turn 11 Intel Skylake 10 LOVEFiLM Copper 8 Twitter #Music launch 6 HTC/Apple dispute Windows 8 preview 17 Resident Evil (RM) game 14 Halo: Reach game 13 Daft Punk album 11 EA RM PGA Tour 9 Runner movie 8 Sky buys O2 business 6 Phone hacking Star Wars films on BD 17 Super Smash Bros Wii U 14 BT Vision 13 BioShock Infinite game 11 Wolfenstein: TOB 9 Saints Row IV game 8 HP Music 6 Twitter super-injunc Google Cloud music 17 Samsung Gear S 14 Lego Marvel game 13 SimCity game 11 The Order: 1886 game 9 Rayman Legends 8 Xbox Music 6 iPhone secretly track Nokia E7 smartphone 17 Prime photo unlimited 14 WWE 2K16 13 Far Cry 3 game 11 Microsoft Hololens 9 Nokia Lumia 2520 8 BlackBerry music 6 PS3 accounts hacked Call of Duty: Ghosts 17 Watch Dogs game 14 BT win Ashes 12 Nexus 4 11 Sony P. boss resigns 9 Nokia Lumia 925 slim 8 FA Cup on Facebook 6 Murdoch’s BSkyB bid Sony Xperia Play 17 TV Licence non pay 14 Samsung Galaxy TV 12 HTC One unveiled 11 USA ''PlayStation Now'' 9 Chromebk Pixel unveil 8 Google buy Motorola 6 Net neutrality 3D Blu-ray players 17 Samsung Smart Home 14 Disney Infinity 3.0 12 Cloud Atlas movie 11 BBC top5 Xmas ratings 9 BT buys ESPN channels 8 Dell Streak 6 iPhone4 reception Hillsborough song 17 Next generation iPlayer 14 £15 Sky Now 12 Nexus 10 11 Steam Broadcasting 9 Sony unveils Xperia Z 8 Nvidia device unveil 6 The Times paywall Jack Reacher movie 17 E3 gaming conference 14 Eld.Scrolls online 12 Sleeping Dogs game 11 Fes: Sony e-paper watch 9 Daft Punk #1 8 HERE sold 5 eBay privacy hackJust Cause 3 16 Windows 8 update 14 RE: Revelations 2 game 12 Apple Mountain Lion 11 Disney Fantasia: ME 9 Facebook email 8 Tembo game 5 Microsoft cuts jobsNew Apple TV 16 Robbie Williams #1 14 Xbox One stream games 12 Chris Moyles leaves 11 Secret Cinema 'BttF' 9 Live Messenger closure 8 Oddworld: N'n'T game 5 Amazon £20Save BBC Three 16 Nintendo ‘3DS XL’ 14 PP resort in London 12 Max Payne 3 game 11 Sams. Z/Tizen phone 9 Madonna booed 8 Canon irista cloud 5 Grooveshark downGoogle Nexus 6 16 MacBooks revamped 14 Borderlands: TPS 12 HTC Flyer tablet 11 EA Sports UFC game 9 Ouya console unveiled 8 The Wolf Among Us 5Football Manager 2015 16 Windows 8.1 launched 14 Galaxy Note Edge 12 Warner films on FB 11 Surface Pro 3 launch 9 Sony touchless display 8 Snapchat hack 5Driverless cars 16 Kinect: Star Wars 14 U2 release free album 12 ‘The Daily’ on iPad 11 Amazon Prime rebrand 9 YouView 8 Disney Infinity game 5Samsung Galaxy S5 16 Resident Evil 6 trailer 14 TLoU: Remastered 12 Apple TV 11 Samsung smartwatches 9 "Newport" Jay-Z spoof 8 Google Chromecast 5Abbey Clancy Strictly 16 Kinect for PCs launch 14 Streaming/Off. Charts 12 Fallout: New Vegas 11 Justin Bieber arrested 9 ‘Viva Forever' musical 8 Intel Haswell 5X-Factor Sam Bailey #1 16 Facebook new design 14 MS Office for iPad 12 Digital display screens 11 PS Vita Slim released 9 HTC Vive headset 7 Remember Me game 5Secret Life of W.Mitty 16 Big Brother re-launch 14 BBC Three dropped 12 Bloodborne:TOH 10 Beyoncé album 9 Total War: Attila game 7 Huawei Ascend P6 5Assassin’s Creed IV 16 Fable III game 14 Dallas Buyers Club 12 Moto 360 smartwatches 10 Killzone: Shadow Fall 9 Sony £949 Walkman 7 nVidia launch ‘Shield’ 5FIFA 14 game 16 PS Vita unveiled 14 Samsung Curve 12 Xbox One DVR 10 YouTube Awards 9 NBA 2K15 7 Dell takeover bids 5Rush movie 16 “Quick Tap” 14 Tesco Hudl tablet 12 LG G4 smartphone 10 KitKat Android 9 HTC RE camera 7 O2 Tu Go app 5JJ Abrams Star Wars 16 Vevo launched 14 JK Rowling author 12 BT ''smart'' landline 10 Nintendo 2DS 9 Channel 4 'All 4' 7 Facebook Graph search 5Leveson Report 16 Amazon Cloud Player 14 Xbox One price £429 12 Dying Light game 10 The Last of Us game 9 Samsung Here maps 7 Sightseers movie 5FIFA 13 game 16 Django Unchained 14 Psy ‘Gentleman’ single 12 LG curved smartphone 10 Defiance series/game 9 EE Kestrel 4G 7 NBA 2K13 game 5Windows 8 pre-launch 16 MGS V:TPP 13 BlackBerry 10 reveal 12 PES 2015 10 LOVEFiLM pilots 9 Kinect SportsRivals 7 Tweet Store 5Stone Roses tour 16 Xperia Z5 13 Halo 4 game 12 WWE 2K15 10 Gears of War:Judge’t 9 Metal Gear Solid V 7 UK HuffPo launched 5MS Surface preview 16 Uncharted: TNDC 13 Hitman: Absolution 12 Microsoft Band 10 Peter Kay sitcom iPlyr 9 Inside Lleywn Davis 7 Google Buzz 5Asteroid mining 16 Surface Pro 4 hybrid 13 Resident Evil 6 game 12 Civilization: BE 10 One Direction #1 9 Sky offers free tablet 7 Virgin Gaming 5Facebook “Timeline” 16 Edge browser 13 Optimus 4X HD 12 Sunset Overdrive 10 Crysis 3 game 9 NBA 2K14 game 7 Digital sales over £1b 5Nintendo unveil ‘Wii U’ 16 Angry Birds 2 game 13 Prince Harry naked 12 The Evil Within 10 Nokia Lumia 1520/1320 9 Wuaki.tv launch UK 7 Civilization Rev 2 4BlackBerry PlayBook 16 Xbox/Oculus 13 MS Outlook relaunch 12 Legal rip CDs/DVDs 10 Entwistle resigns 9 Total War: Rome II 7 The Sun/O2 4G deals 4Samsung Galaxy Tab 16 Mortal Kombat X 13 Microsoft SmartGlass 12 Forza Horizon 2 10 Football Manager ‘13 9 Nokia Lumia 1020 7 HP reveal VoiceTab 4LA Noire game 16 Star Wars EST 13 Nokia Lumia launched 12 MS buy Minecraft 10 Ultra HD/4K TV sets 9 Now TV streaming box 7 Lords of Shadow 2 4Portal 2 game 16 Battlefield: Hardline 13 Batman: Ark Origins 12 LG G3 smartphone 10 Madden NFL 13 game 9 Blu-ray disc successor 7 ITV launch ITV Encore 4Galaxy Tab S2 15 BT buy EE 13 Facebook shares 12 PS4 games on Z3 10 Diablo 3 game 9 Marvel Heroes game 7 Lilyhammer Netflix 4Final Fantasy 7 remake 15 Amazon original movies 13 O2 mobile wallet 12 Wolfenstein game 10 Flame virus 9 Yahoo! buys Tumblr 7 Company of Heroes 2 4LEGO Batman 3: BG 15 Little Big Planet 3 13 Mass Effect 3 game 12 O2 Be More Dog 10 Official Charts streams 9 Google paid music serv. 7 Nokia Music + 4Halo: TMCC 15 Sony Pictures hacked 13 PM backs UK film wins 12 Titanfall 10 MDNA album 9 Yahoo! buys Summly 7 World of Warcraft free 4Win 10 preview 15 Tesco Hudl 2 tablet 13 FIFA 12 game 12 FB buy WhatsApp 10 Facebook/Instagram 9 DmC game 7 Myspace sold for £35M 4Destiny video game 15 Before I Go To Sleep 13 HP TouchPad 12 PES 2014 game 10 Virgin Media Tube wi-fi 9 NI wins football rights 7 Painkiller: H&D game 4American Hustle movie 15 Apple iCloud Drive 13 Motorola Xoom 12 Microsoft buy Nokia 10 Google Play 9 Girls Aloud Ten album 7 Twitter launches Vine 3Samsung Galaxy Note 3 15 Mario Kart 8 13 UK Radioplayer 12 BBC launch 5 HD ch’s 10 Rage game 9 Nintendo Land game 7 Snapchat mobile app 3Bowie The Next Day 15 2014 FIFA WC game 13 Charlie Sheen in news 12 Facebook Home 10 3D Wimbledon on BBC 9 PS A-S B Royale game 7 Mflow 3Zero Dark Thirty movie 15 England lose Ashes 13 Homefront game 12 Star Trek game 10 Skype on Facebook 9 Dishonored game 7 Asda remove Wii U 2Nintendo Wii U launch 15 Gran Turismo 6 game 13 BBM on iOS/Android 12 Trance movie 10 Sonic H-hog 20 yrs 9 Led Zeppelin DVD 7 TalkTalk cyber-attack

excitement buzz all-time list outside of top 200

our contact details

Steve Evans – [email protected] 07849 172 341

Lee Langford – technology & [email protected] 07966 339 606

Martin Bradley – media & [email protected] 020 8263 5220

Stephen Timms – [email protected] 07989 387 139

Denholm Scotford – business [email protected] 07989 388 164

www.harrisinteractive.co.uk

december 2015 fieldwork - united kingdom...the hunger games: mockingjay part 2 movie robust...

Documents