Planning Your 2015 Cloud Strategy

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By 2015, at least 20% of all cloud services will be consumed via internal or external cloud service brokerages, rather than

directly, up from less than 5%.http://www.skyhighnetworks.com/cloud-university/what-is-cloud-service-broker/

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The Predictions

20%

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The Predictions

Top 5 Tech Spending Increases in 2015

Source: http://www.forbes.com/sites/louiscolumbus/2014/11/26/computerworlds-2015-forecast-predicts-security-cloud-computing-and-analytics-will-lead-it-spending/

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The Predictions

Cloud Projects are Most Important to IT

Source: http://www.forbes.com/sites/louiscolumbus/2014/11/26/computerworlds-2015-forecast-predicts-security-cloud-computing-and-analytics-will-lead-it-spending/

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The Predictions

IT Budgets Increasing

Source: http://www.forbes.com/sites/louiscolumbus/2014/11/26/computerworlds-2015-forecast-predicts-security-cloud-computing-and-analytics-will-lead-it-spending/

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The Predictions

Heads of IT More Focused on Driving the Business Forward

Source: http://www.forbes.com/sites/louiscolumbus/2014/11/26/computerworlds-2015-forecast-predicts-security-cloud-computing-and-analytics-will-lead-it-spending/

Flexibility• 65% of respondents to an InformationWeek survey said “the ability to quickly

meet business demands” was an important reason to move to cloud computing.

Disaster Recovery• Aberdeen Group found that businesses which used the cloud were able to

resolve issues in an average of 2.1 hours, nearly four times faster than businesses that didn’t use the cloud

Automatic Software Updates• In 2010, UK companies spent 18 working days per month managing on-site

security alone. But cloud computing suppliers do the server maintenance –including security updates –themselves, freeing up their customers’ time and resources for other tasks.

Cap-Ex Free• Pay as you go, no need for capital expenditure. Faster to deploy, minimal

project start-up costs, predictable ongoing operating expenses.

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Benefits of the Cloud

Increased collaboration• Allowing all employees – wherever they are – to sync up and work on

documents and shared apps simultaneously

Work from anywhere• As long as employees have internet access, they can work from anywhere

Document Control• Cloud computing keeps all the files in one central location, and everyone works

off of one central copy. Increases efficiency and improves a company’s bottom line.

Security• 800,000 laptops are lost each year in airports alone.

Competitiveness• Access to enterprise-class technology. It also allows smaller businesses to act

faster than big

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Benefits of the Cloud

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RapidScale TCO

CloudMail: Hosted Outlook Exchange

What?

• Sophisticated messaging tools that provide rich and efficient access to email, calendars, contacts, and tasks.

When?

• Option for those individuals that want to harness the power of an Exchange server but don’t want to pay for a full server license

Why?

• Help you free up valuable capital, IT staff, and other costly resources for more effective, strategic use within your organization.

CloudMail

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CloudRecovery: Disaster Recovery as a Service “DRaaS”

What?

• Allows business to keep their production servers, storage and applications in-house but add offsite servers for back up and disaster recovery with business continuity in our secure infrastructure

When:

• If losing critical data will affect your business

• Compliance requirements..HIPAA, PCI, Sarbanes-Oxley

Why:

• Ability to fail applications over to the cloud to ensure seamless end-user availability in the event of a failure

• Improved security

• Lower Operation Expenditures

CloudRecovery

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CloudServer: Infrastructure as a Service “IaaS”

What: • Provides virtualized compute, storage, and networking in a utility model to

help simplify the management of your IT infrastructure

When: • For new organizations without the capital to invest in hardware • The organization is growing rapidly and scaling hardware would be

problematic • There is pressure on the organization to limit capital expenditure on IT and

reinvest in other areas of the company such as R&D

Why:• Enterprise infrastructure working for you at a fraction of the price• Flexible, Scalable, Secure• Pendulum swinging in favor of Cloud from a cost

perspective

CloudServer

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CloudDesktop: Desktop as a Service “DaaS”

What:

• Allows companies of all sizes to move their desktops into the cloud via one of the RapidScale options

When:

• Time to upgrade PC’s

• Employees want to bring their own devices

• IT Staff is always putting out fires

Why:

• Minimize PC maintenance, support, and life cycle management and enhancing data security, mobility and productivity.

• Show an ROI on your PC’s

• Eliminate upgrading hardware, memory and disk space

CloudDesktop

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RapidScale’s bundled solution for SMB customer marketplace

What:• Hybrid of our core solutions

• CloudServer, CloudDesktop, CloudRecovery, CloudMail

• Multi-tenant Platform: Multiple customers sharing clusters of servers. • Includes licensing costs and management

When:• Time to upgrade PC’s

• Employees want to bring their own devices

• IT Staff is always putting out fires

Why:• Minimize PC maintenance, support, and life cycle management and

enhancing data security, mobility and productivity.

• Show an ROI on your PC’s

• Eliminate upgrading hardware, memory and disk space

CloudOffice

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Consultant

IT Manager CFO CEO

Save Me Money or Make

Me Money

Save Me Money

Make My Job Easier

Consultant Approach

What are They Looking for?

Who is the Decision Maker?

Knowledge is the Key to Success• Selling Cloud 101: What you need to

know to open the door

• Be a thought leader

• Develop your knowledge through opportunity and interaction

• Engage in scenario selling by using the questions in “Selling Cloud 101”

• The cloud, although it might seem daunting, is quite simple from a selling perspective as the sale is truly about the application

• Know your strengths and weaknesses and use a Sales Engineer

• Attend RapidScale webinars

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Be a Leader

Launch

Email Marketing Campaigns for the Cloud.• 12 months of prefabricated Newsletters touching on various topics,

customizable and Co-Brandable• Partner Portal: dozens and dozens of tools ranging from Case Studies,

Webinars, Testimonials, Competitive Comparisons and Collateral to name just a few.

• CloudEducation Forum Sponsorship for your prospects and customers. RapidScale has written the book and you just need to bring the C Level buyers.

• Lunch and Learns for YOUR partners available

Marketing with our Partners

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Email+

Mailers

Option 1

Email + Calling

Option 2

Email + Mailers

+ Calling

Option 3

CloudLeads

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CloudLeads – Increase your leads

CloudLeads provides our partners with an advanced lead system built off of three core marketing solutions: mailers, calling campaigns, and email marketing campaigns. If you’re looking to market to your existing base or to prospective clients, CloudLeads is your answer.

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CloudUniversity

RapidScale100 Pacifica Suite 100

Irvine, CA 92618

Sales: (866) 371-1355Support: (866) 686-0328

www.rapidscale.net

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