December 2011

Propeller Findings – New Years Resolutions

AUDIENCE TECHNOLOGIES & INSIGHT

RESEARCH & INSIGHTAUDIENCE TECHNOLOGIES & INSIGHT

Have you ever made a new year’s resolution?

• 53% of people have made a new year’s resolution, and 61% of females

Source: Propeller, Base 1096

RESEARCH & INSIGHTAUDIENCE TECHNOLOGIES & INSIGHT

Do you normally make any new years resolutions?

• 10% of people always make a resolution, 21% usually do and 65% sometimes do. Only 5% of people never do

Source: Propeller, Base 596

RESEARCH & INSIGHTAUDIENCE TECHNOLOGIES & INSIGHT

How long do you typically manage to stick to a new years resolution?

• Over half of people abandon their new year’s resolution after a month

Source: Propeller, Base 596

RESEARCH & INSIGHTAUDIENCE TECHNOLOGIES & INSIGHT

Have you ever made the same resolution for more than one consecutive year?

• 50% of people have made the same resolution in consecutive years, with women more likely to than men

Source: Propeller, Base 596

RESEARCH & INSIGHTAUDIENCE TECHNOLOGIES & INSIGHT

Do you think you’d be more likely to stick to a new years resolution if others were doing it at the same time as you?

• More than half of people find having the same resolution as others motivating, whilst a third say that it would have no effectSource: Propeller, Base 596

RESEARCH & INSIGHTAUDIENCE TECHNOLOGIES & INSIGHT

What do you think your new resolution, if any, will be for next year?

• Losing weight, getting fit, eating more healthily and saving money/spending less are the most popular resolutions across the board

• A quarter of women want to spend more time with family/friends• A fifth of people want a new jobSource: Propeller, Base 596

RESEARCH & INSIGHTAUDIENCE TECHNOLOGIES & INSIGHT

• Learning a language is a popular choice, as is learning to play an instrument

Please specify the new hobby/skill you plan to take up

RESEARCH & INSIGHTAUDIENCE TECHNOLOGIES & INSIGHT

• Writing, a new job and sporting achievements are popular ambitions

Please specify the ambition you intend to achieve

RESEARCH & INSIGHTAUDIENCE TECHNOLOGIES & INSIGHT

Other, please specify