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December 1st, 2016, 2:00pm (ET)

© 2016 Worldwide ERC®

Creating the Culturally Competent Company

By Dean FosterExecutive Strategic Director

Dwellworks Intercultural

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Executive Strategic Director, Dwellworks Intercultural, former founder and President, DFA Intercultural Global Solutions.

Spokesperson for CNN’s “Doing Business In…” TV Series

Author, “Bargaining Across Borders” (McGraw-Hill); “The Global Etiquette Guide to Asia,” “The Global Etiquette Guide to Europe,” “The Global Etiquette Guide to Africa,” “The Global Etiquette Guide to Latin America” (John Wiley and Sons)

Faculty, American University, Intercultural Management Institute, Washington, D.C.

Today’s Presenter: Dean Foster

“A global company is a local company…

everywhere”


“If you enter a region, ask what its prohibitions are;

if you visit a country, ask what its customs are;

if you cross a family’s threshold,

ask what its taboos are.”

Li Ji (the Book of Rites)One of the Five Confucian Classics (500 BC)

9 | Dwellworks LLC

10 | Dwellworks LLC

What Makes A Global Company?

What Makes a Global Company?


• Where HQ sets global strategies based on local best practices everywhere.

• Where HQ brokers the best local practices of all the global parts of the organization to all of the company.

• Where continuous support is given to nurturing ‘global mindsets’ and global support to all individuals.

What Does a ‘Culturally Competent’ World-Ready Organization Look Like?

Building Global Teams & Organizations

Step 1 - HQ International Strategy

Going From Domestic To International


Step 2 - Acknowledging: Local Tactics

Going From International To Global


Step 2 – Valuing: Local/Global Dynamics

Going From Global to Post-Global/Transnational


What Makes a Global Manager?


Language

• English-language proficiency

• Second-language competency

• Mixed-language skills

Culture

• Self-awareness as a cultural being

• Knowledge of culture-generic dynamics

• Behavioral application of cultural alternatives

Post-Global Awareness

• Awareness of global dynamics and their impact on personal and organizational behaviors

• Awareness of impact of personal responsibilities in a global world

Millennial Management


•Must pursue personal and professional life...

PARADOXES OF THE GLOBAL MANAGER




...within an alien environment





•Must balance goals and achievement...




•Must balance goals and achievement...


...within the reality of limits

and failures


• Must implement global strategies...





... with local tactics



• Must function within powerful centripetal...








... and centrifugal forces




• Must master soft human skills...







• Must master soft human skills...




... in order to succeed on

the hard bottom-line

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Must answer to an increasingly irrelevant and far-away HQ...

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...while serving an increasingly demanding local environment.

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Must accept the importance of cultural differences...


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Must accept the importance of cultural differences...


...in order to manage their impact for positive results.


Cultural Iceberg


• Punctuality

• Dress

• Greetings

• Social Etiquette

• Making Friends

• Verbal Communication

• Roles of Men and Women

• Gift-giving

• Personal Space

• Appropriate Topics of Conversation

• Differences in Holidays and Traditions

• Non-verbal Communication

Tip of the Iceberg: Social


How Do We Define Human Relationships?


IMPLICIT CULTURE...

HOW DO WE DEFINE HUMAN RELATIONSHIPS?

- INDIVIDUAL / GROUP


INDEPENDENCE ... INTERDEPENDENCE

1 5 10

_____________________________________

US UK GER FR INDIA ITY MEX CH JPN

NETH NORD BRAZIL SAUD


How Do We Define Human Relationships?


HIERARCHY…EGALITARIAN

1 5 10

_____________________________________

JPN IND FR MEX BRAZ US UK NOR

SAUD CHN ITY GER NETH


HOW DO WE DEFINE HUMAN RELATIONSHIPS?

- INDIVIDUAL / GROUP

- EGALITARIAN / STATUS-RANK (hierarchy)

- TRANSACTIONAL / RELATIONSHIP


TRANSACTIONAL ... RELATIONSHIP

1 5 10

_____________________________________

US UK NORD FR BRAZIL ITY CH

NETH GERM JPN INDIA MEX SAUD


How Do We View Time?


HOW DO WE VIEW TIME?

-MONOCHRONIC / POLYCHRONIC


POLYCHRONIC…MONOCHRONIC

1 5 10

_____________________________________

MEX BRAZ FR NORD GER

SAUD IND ITY CHN JPN NETH US UK




- PAST (External Control) / FUTURE (Internal Control)


EXTERNAL CONTROL…INTERNAL CONTROL

1 5 10

_____________________________________SAUD CHN FR US NETH

IND MEX NORD JPN GER UK




- PAST (Fate) / FUTURE (Control)

-RISK-COMFORTABLE / RISK-AVOIDANT


NEED FOR CERTAINTY…COMFORT WITH UNCERTAINTY

1 5 10

_____________________________________JPN FR SAUD CHN US NETH

GER NORD BRAZ UK

MEX IND


How Do We Communicate With The Larger World?


HOW DO WE RELATE/COMMUNICATE WITH OTHERS?

• HIGH CONTEXT (Implicit, Harmony, Indirect) /

• LOW-CONTEXT (Explicit, Confrontation, Direct)


HARMONIZING…CONFRONTATION

1 5 10

_____________________________________JPN CHN MEX BRAZ FR US GER

SAUD IND ITY NORD UK NETH


Managing “Global English”:

Slow down, give time, silence OK.

Simplify your words: speak in phrases.

Avoid slang, sports terms, acronymns.

Avoid double negatives & “yes/no”.

Remain formal until cued otherwise.

Never shout; if anything, tone down.

Ask about terms you don’t understand.

Learn basic ten phrases of their language.

Tune into context & non-verbals.

When writing, organize & bulletpoint logically.


NON-VERBAL COMMUNICATIONS


GlobalCultures


Forces of Globalization


•SINGALONDU

•TELAMUM

•PANASAO

Global Islands


Synchronicity


“Growing Global” is a process that

continuously assess cultural competency

development at every stage, at every level, of the organization’s

global growth.”

How do we get there?


MULTICULTURATION

APPRECIATIONVALUING

ACCEPTANCERESPECT

MIS-ATTRIBUTION

SELECTING-OUT

SELECTIVEINTEGRATION

UNDERSTANDING

ETHNOCENTRISM

BLAMING, PROJECTING

Growing Global: The Mindset


GLOBAL STRATEGICLEADERS

FREQUENT BUSINESS TRAVELERS

VALUED VIP ASSIGNEES, MANAGERS

EXPERIENCEDASSIGNEES

GLOBAL TEAMS

INEXPERIENCED, SHORT-TERM OR TRAINING INELIGIBLE ASSIGNEES

Growing Local: The Audience


WHAT DO I DO ABOUT IT?- I can only change myself- What are my strategies?

UNDERSTANDING WHY:- Deep cultural awareness - Perhaps appreciation and

empathy

BECOMING AWARE:-Seeing the invisible cultural context-Seeing oneself and others as cultural beings

Growing Global: The Process


WHAT DO I DO ABOUT IT?Training/Coaching =

Implementable Skills

UNDERSTANDING WHY:Learning = Understanding

BECOMING AWARE:Information Access = Awareness

Growing Global: The Stages


“WORKING AROUND THE WORLD FROM A

HOME-BASE PERSPECTIVE IS INTERNATIONAL;

WORKING AROUND THE WORLD FROM A

WORLD-BASE PERSPECTIVE IS GLOBAL”


Thank you!

Qu

esti

on

s &

An

swer

s

Thank you for attending!

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december 1st, 2016, 2:00pm (et) - worldwide ercwelcome and webinar instructions ©2016 worldwide...

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