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DECEMBER 12-13
2019 PROSPECTUS
December 12-13, 2019 Washington Marriott Georgetown | Washington, D.C.
34977
#PRNEWS | DECEMBER 12-13, 2019 2
WHY THE MEDIA RELATIONS CONFERENCE?
“
”
The quality of the presentations was top-
notch, and the ability to network with like-minded people during the breaks
and at lunch was invaluable.
I learned more in one day than I’ve
learned all year!
Great conference, speakers and venue!
Loved the clean, candid approach of all speakers towards the challenging
environment of social media.
DIRECTOR, GLOBAL MEDIA RELATIONS, SAP AG
DIRECTOR, NEW MEDIA, AMERICAN HEART ASSOCIATION
EXTERNAL RELATIONS, US OPERATIONS AND MARKETING
NORTH AMERICA, PROCTER & GAMBLE
Put your company in the center of the action where executive-level PR professionals from agencies, nonprofits and corporate America converge to learn, network and discover new ways to be heard amid an increasingly challenging media environment.
PRNEWS’ Media Relations Conference December 12-13 in Washington, D.C. provides the perfect environment for companies to connect with hundreds of executives in a professional, dynamic and engaging setting.
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ENGAGED COMMUNITY OF DECISION-MAKERS EXPERIENCE LEVEL
*SOURCE: ANALYSIS OF PAST ATTENDEES
REACH TODAY’S PR PROFESSIONAL
55% SENIOR-LEVEL30%
15%
MID-LEVEL
C-SUITE
JOB FUNCTION ORGANIZATIONS OF ALL TYPES
45% COMMUNICATIONS/PUBLIC RELATIONS PROFESSIONALS
25%
20%
MARKETING PROFESSIONALS
DIGITAL/SOCIAL MEDIA
PROFESSIONALS
10%OTHER
40%35%
25%CORPORATIONS
NON-PROFITS
AGENCIES
OF PR NEWS COMMUNITY MEMBERS HAVE PURCHASING POWER.
ARE VICE PRESIDENTS AND MANAGERS
55%
30%ARE ASSOCIATES OR ACCOUNT EXECUTIVES
15%
That’s 80% of top communicators at Fortune 1,000 companies PLUS 70% of the top PR agencies!
#PRNEWS | DECEMBER 12-13, 2019 4
HUNDREDS OF TOP COMMUNICATORS. AND YOU!
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BRONZE:
• 8’x10’ table in a high-traffic area• One complimentary conference registration passes, plus 30% discount on additional passes (up to 3 additional) • Provision of attendee list: Company/Name/Title• Logo on all marketing collateral distributed at the event• Special VIP code so you can provide a discount on attending to your clients and prospects• Your company logo and description posted on the Media Relations section of the PRNEWS website (30,000 monthly visitors)• Acknowledgement of your sponsorship in all pre-show marketing campaigns reaching our audience of 70,000
Our Bronze package combines presence at the event with a healthy dose of on-site branding and pre-event promotion to help you drive awareness and have a place to meet new and existing clients.
All Bronze sponsors receive the following benefits:
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SILVER:
• 2 conference passes, plus a 50% discount on additional passes (up to 3 additional)• Co-sponsor designation of a refreshment break, with your exclusive branding on signage at the break and on-screen prior to and after the break (limit of 2 sponsors per break; if no other sponsor for break, your company will be positioned as sole sponsor)• Enhanced logo placement on all sponsor signage, website and pre-event promotions• Distribution of marketing collateral at registration desk• Provision of attendee list: Company/Name/Title
Our Silver package is ideal for companies looking to add horsepower to their sponsorship program by enhancing their presence. The Silver level is ideal for companies that want to send several representatives to take advantage of all of the engagement and networking opportunities we offer.
Silver sponsors receive all the benefits in the Bronze package, plus these additional engagement opportunities:
Silver: Pick one of the following:• 1-month banner on prnewsonline.com or banner ad in The Skinny • 1 email blast post-show to Media Relations attendees• 2 branded floor stickers
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GOLD: (ONLY ONE LEFT!)
• Four conference passes, plus a 50% discount on additional passes (up to 3 additional)• Participation as a panelist on one of our programmed sessions (work with PRNEWS editors to select the right panel, content presented subject to editorial review)• Full-page ad in the attendee workbook• Posting of white paper or special report on the PRNEWS website (125,000 monthly visitors) for 3 months, with data-collect lead-gen PRNEWS will drive traffic to your content via custom email blast to our audience of 70,000
Our Gold package is reserved for those companies that are looking to establish or reinforce their dominant position in the PR community by offering a superior level of access and engagement opportunities by making you part of our program.
Gold sponsors receive all of the benefits both our Bronze and Silver packages, plus these additional exclusive opportunities:
Gold sponsors get to choose one of the below branding options (subject to availability):
• Lanyards• Step and Repeat sponsorship with PRNEWS/your company• Registration Bag sponsorship• Happy Hour sponsorship (logo placement, ability to hand out swag and drink tickets
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SPA-THEMED OPENING RECEPTION:
Pre-Event Benefits:• An average of 15 promotional conference emails with mention of the Opening Reception will be sent out to 60,000 communicators and will include your link and logo• Social Media mentions on Facebook, Twitter, LinkedIn and Instagram• Mention in pre-event press release
The Opening Reception on December 12 from 5:30 to 7 p.m. is the big kick off to the Media Relations Conference, which coincides with PRNEWS’ 75th Anniversary! Seventy-five guests will enjoy a relaxed spa-like atmosphere where manicurists and massage therapists will be on hand to cater to their relaxation needs.
Onsite Benefits:• Featured logo placement on Opening Reception signage• Ability to welcome the attendees at the Opening Reception • Branded cocktail napkins with your logo• Shout-outs on social media to our followers• Two conference passes, plus a 50% discount on additional passes (up to 3)
Post-Event Promotions• Mention in post-event press release• Email blast to event attendees
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KEYNOTE SPONSORSHIP: (2 AVAILABLE)
• Ability to play an opening 1-minute video• Ability to welcome the audience and introduce keynote speaker• Collateral material distributed on seats• Premium logo placement on all signage and event collateral• 3-month banner ad on PRNEWS website - reach: 125,000 unique visitors per month.• 3 banners in The Skinny from PRNEWS • Choose photo Booth or wifi sponsorship
All of the benefits of Gold, Silver and Bronze sponsorship, plus:
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WANT TO PLUS-UP YOUR PRESENCE AT THE MEDIA RELATIONS CONFERENCE?
• Welcome the audience to the lunch from the stage• Logo branding on screens and table signs• Collateral material distributed on seats
Add one of the following to your existing sponsorship at a deep discount:Sponsorship of the Luncheon at Media Relations on December 13
• Logo branding on all reception signage and on cocktail napkins • Specialty cocktail in sponsors name• Special event activation (e.g., photo booth, branded ice sculpture, etc.)
Evening Reception sponsor on December 12 (up to 2 sponsors)
• Provision of attendee list: Company/Name/Title• Complimentary attendance for up to 3 of your executives• Collateral material distributed on seats• Logo branding on all reception signage and stage screens • Stage acknowledgement of your sponsorship• Ability to announce award winners of 3 categories from the stage
PR People Awards Luncheon on December 12 A great way to engage with top professionals in a fun, engaging atmosphere of celebration and networking. The PR People Awards Luncheon takes place the day before the main conference and is a great way to extend your visibility throughout the event. Your sponsorship includes:
