DeCA West UpdateDeCA West Update

Mr. Scott SimpsonDirector

25 June 2008

SalesSales

DeCA East47%

DeCA Europe8%

DeCA West45%

DeCA East47%

DeCA Europe8%

DeCA West45%

DeCA Percent of Sales by RegionFY 2008 YTD (May)DeCA Percent of Sales by RegionFY 2008 YTD (May)

DeCA West FY 2008 Sales TrendFY 2008 YTD (May)DeCA West FY 2008 Sales TrendFY 2008 YTD (May)

$100.00

$300.00

$500.00

$700.00

$900.00

$1,100.00

$1,300.00

$1,500.00

$1,700.00

Oct Nov Dec Jan Feb Mar Apr May

+3.71%

+4.82%

+4.16%

+4.10 %

+5.01 %

+4.52 %

+4.99 %

+5.65 %

Leading the Way

DeCA West FY 2008 Customer Count TrendYTD (May)DeCA West FY 2008 Customer Count TrendYTD (May)

100

2,100

4,100

6,100

8,100

10,100

12,100

14,100

16,100

18,100

20,100

22,100

24,100

26,100

Oct Nov Dec Jan Feb Mar Apr May

+1.07%

+1.11%+0.58%

+0.92 %

+1.82 %

+1.65 %+2.13 %

+2.37 %

Average Sales/Transaction:DeCA West $ 61.63 CONUS $ 63.64 OCONUS $

50.27

Average Sales/Transaction:DeCA West $ 61.63 CONUS $ 63.64 OCONUS $

50.27

DeCA West CONUS vs. OCONUS SalesFY 2008 YTD (May)DeCA West CONUS vs. OCONUS SalesFY 2008 YTD (May)

OCONUS11%

CONUS89%

OCONUS CONUS

DeCA West Zone SalesFY 2008 YTD (May)DeCA West Zone SalesFY 2008 YTD (May)

ZoneZone SalesSales Change Change % %

CENTRAL TEXAS CENTRAL TEXAS $179,787,9

93 9.52%

HAWAII  HAWAII  $155,980,8

21 8.97%

SOUTHERN SOUTHERN CALIFORNIA  CALIFORNIA  

$186,834,020

8.39%

FRONT RANGE FRONT RANGE $202,841,3

98 5.17%

DeCA West Zone SalesFY 2008 YTD (May)DeCA West Zone SalesFY 2008 YTD (May)

ZoneZone SalesSales Change Change % %

OKLAHOMA / OKLAHOMA /

NEW MEXICO NEW MEXICO $167,948,9$167,948,9

12 12 4.61%4.61%

CAN-MEX  CAN-MEX   $180,483,3$180,483,316 16 4.45%4.45%

CENTRAL CENTRAL CALIFORNIA  CALIFORNIA  

$93,577,47$93,577,478 8 4.23%4.23%

NORTHWEST / NORTHWEST / ALASKA  ALASKA  

$221,412,9$221,412,980 80 3.96%3.96%

NORTHERN NORTHERN CALIFORNIA  CALIFORNIA  

$121,606,2$121,606,283 83 1.24%1.24%

DeCA West CONUS Zone SalesSuper Bowl Saturday – 2 February 2008DeCA West CONUS Zone SalesSuper Bowl Saturday – 2 February 2008

ZoneZone SalesSales % % ChangeChange

HAWAIIHAWAII $1,138,20$1,138,208 8 13.38%13.38%

SOUTHERN SOUTHERN CALIFORNIACALIFORNIA

$1,383,28$1,383,281 1 12.88%12.88%

NORTHWEST / NORTHWEST / ALASKAALASKA

$1,739,75$1,739,756 6 12.29%12.29%

CENTRAL CENTRAL CALIFORNIACALIFORNIA $744,503 $744,503 11.42%11.42%

DeCA West CONUS Zone SalesSuper Bowl Saturday – 2 February 2008DeCA West CONUS Zone SalesSuper Bowl Saturday – 2 February 2008

ZoneZone SalesSales % % ChangeChange

FRONT RANGEFRONT RANGE $1,553,$1,553,182 182 10.01%10.01%

CENTRAL TEXASCENTRAL TEXAS $1,275,$1,275,267 267 9.73%9.73%

OKLAHOMA / NEW OKLAHOMA / NEW MEXICOMEXICO

$1,264,$1,264,484 484 7.94%7.94%

CAN-MEXCAN-MEX $1,232,$1,232,156 156 6.23%6.23%

NORTHERN NORTHERN CALIFORNIACALIFORNIA

$866,3$866,302 02 1.02%1.02%

DeCA West - The Top 22DeCA West - The Top 22

Top 2249%

Others51%

DeCA West Top 22 StoresFY 2008 YTD (May)DeCA West Top 22 StoresFY 2008 YTD (May)

DeCA West Top 22 SalesFY 2008 YTD (May)DeCA West Top 22 SalesFY 2008 YTD (May)

Store Rank

Sales % Change

PEARL HARBOR 1 $59,321,870 5.68%

SAN DIEGO 2 $53,096,230 18.03%

FORT LEWIS 3 $46,826,126 6.86%

MIRAMAR 4 $43,803,433 5.33%

McCHORD 5 $43,681,499 -2.71%

NELLIS 6 $39,704,417 3.61%

TRAVIS 7 $39,271,678 2.24%

CAMP PENDLETON 8 $38,743,586 7.14%

SCHOFIELD BARRACKS

9 $38,364,543 18.40%

ANCHORAGE 10 $37,440,320 11.28%

FORT BLISS 11 $36,386,555 4.93%

DeCA West Top 22 SalesFY 2008 YTD (May)DeCA West Top 22 SalesFY 2008 YTD (May)

StoreStore RanRankk

SalesSales % Change% Change

DAVIS-MONTHAN DAVIS-MONTHAN 1212 $34,878,919$34,878,919 8.07%8.07%

LACKLAND LACKLAND 1313 $34,541,058$34,541,058 5.17%5.17%

RANDOLPH RANDOLPH 1414 $34,442,303$34,442,303 8.69%8.69%

FORT SAM HOUSTONFORT SAM HOUSTON 1515 $33,742,315$33,742,315 3.52%3.52%

PETERSON PETERSON 1616 $32,763,433$32,763,433 10.75%10.75%

LUKE LUKE 1717 $31,299,078$31,299,078 4.88%4.88%

FORT HOOD IFORT HOOD I 1818 $30,864,621$30,864,621 7.23%7.23%

TINKER TINKER 1919 $30,855,049$30,855,049 10.22%10.22%

HICKAM HICKAM 2020 $30,312,140$30,312,140 6.81%6.81%

FORT CARSONFORT CARSON 2121 $30,161,345$30,161,345 3.32%3.32%

McCLELLANMcCLELLAN 2222 $29,722,547$29,722,547 0.88%0.88%

Sales DriversSales Drivers

Commissary SalesDeCA CP Ranking

NELLIS $1,393,854.04

2

FORT LEWIS $1,156,115.99

3

LUKE AFB $987,504.04 4DAVIS-MONTHAN $907,780.68 6CAMP PENDLETON $801,900.69 8SAN DIEGO $796,830.83 9ANDERSEN $747,287.55 12FORT SAM HOUSTON

$738,439.54 14

FORT HOOD I $727,273.27 15MIRAMAR $718,826.27 16

DeCA West Top 10 Club Pack SalesFY 2008 YTD (May)DeCA West Top 10 Club Pack SalesFY 2008 YTD (May)

CommissaryDeCA Sales

RankingDeCA CP Ranking

NELLIS 16 2

FORT LEWIS 7 3

LUKE 36 4

DAVIS-MONTHAN

26 6

CAMP PENDLETON

19 8

SAN DIEGO 3 9

ANDERSEN 80 12

FORT SAM HOUSTON

31 14

FORT HOOD I 38 15

MIRAMAR 8 16

DeCA West Top 10 Club Pack SalesFY 2008 YTD (May)DeCA West Top 10 Club Pack SalesFY 2008 YTD (May)

Grocery Department SalesFY 2008 YTD (May) Grocery Department SalesFY 2008 YTD (May)

Zone SalesChange %

HAWAII $128,739,

417 9.00%

SOUTHERN CALIFORNIA

$159,804,706

7.97%

CENTRAL TEXAS$153,822,

029 5.53%

FRONT RANGE$173,644,

427 5.21%

Grocery Department SalesFY 2008 YTD (May) Grocery Department SalesFY 2008 YTD (May)

Zone SalesChange %

OKLAHOMA / NEW MEXICO

$143,850,745

4.53%

NORTHWEST / ALASKA

$187,487,038

4.35%

CAN-MEX $156,580,

816 4.29%

CENTRAL CALIFORNIA

$80,934,106

4.25%

NORTHERN CALIFORNIA

$103,184,480

1.43%

Power Up Your Grocery SalesPower Up Your Grocery Sales

San DiegoSan Diego

Sales Change %

CONUS $7,753,528 36.66%

OCONUS $1,120,285 61.95%

DeCA WEST

$8,873,813 39.41%

May Case Lot SalesMay Case Lot Sales

FY 2008 September Case Lot SalesFY 2008 September Case Lot Sales

FY 2008 May Case Lot SalesFY 2008 May Case Lot Sales

Hill• $215,316 in sales for an increase of

Fort Hood I• $306,713 in sales for an increase of

68.05%

82.68%

82.68%

Meat – Your Healthy ChoicesMeat – Your Healthy Choices

Focus on Meat DepartmentsFY 2008 YTD (May) Focus on Meat DepartmentsFY 2008 YTD (May)

Zone SalesChange %

HAWAII $11,155,2

80 6.76%

SOUTHERN CALIFORNIA

$12,308,025

4.92%

CENTRAL TEXAS$14,575,2

81 4.30%

OKLAHOMA / NEW MEXICO

$12,900,816

3.99%

Focus on Meat DepartmentsFY 2008 YTD (May) Focus on Meat DepartmentsFY 2008 YTD (May)

Zone SalesChange %

FRONT RANGE$14,500,

544 3.63%

CAN-MEX $11,807,

196 2.69%

CENTRAL CALIFORNIA

$6,039,481

-0.28%

NORTHWEST / ALASKA

$16,119,278

-0.46%

NORTHERN CALIFORNIA

$8,708,884

-0.58%

Fruits and Veggies – More IS Better!Fruits and Veggies – More IS Better!

San Diego

Focus on Produce DepartmentsFY 2008 YTD (May) Focus on Produce DepartmentsFY 2008 YTD (May)

Zone SalesChange %

SOUTHERN CALIFORNIA

$14,721,290

16.45%

CENTRAL TEXAS$11,390,

683 12.51%

HAWAII $16,086,

124 10.30%

CENTRAL CALIFORNIA

$6,603,891

8.44%

CAN-MEX $12,095,

304 8.40%

Focus on Produce DepartmentsFY 2008 YTD (May) Focus on Produce DepartmentsFY 2008 YTD (May)

Zone SalesChange %

OKLAHOMA / NEW MEXICO

$11,197,350

6.29%

FRONT RANGE$14,696,

427 6.25%

NORTHWEST / ALASKA

$17,806,664

4.09%

NORTHERN CALIFORNIA

$9,712,919

0.85%

Our SuccessesOur Successes

Guard/Reserve Outreach

• Opportunities 67

• Accomplished 17

• More than 2,000 new customers served

• Over $ 600,000 in sales

2008: A YEAR OF SUCCESSES2008: A YEAR OF SUCCESSES

Joint Efforts with Exchange

Joint Efforts with Exchange

Case Lot Sales

Grand Openings

Sidewalk Sales

Holiday Events

Patron Appreciation

2008: A YEAR OF SUCCESSES2008: A YEAR OF SUCCESSES

Outreach Challenge – Winners

• Sheppard, TX – New Recruits and Schools

• Miramar, CA – E1-E6 CONUS

• Taegu, Japan – E1-E6 OCONUS

• Fort Huachuca, AZ – Retirees

• Fort Bliss, TX – Military Families/Spouses CONUS

• Iwakuni, Japan – Military Families/Spouses OCONUS

2008: A YEAR OF SUCCESSES2008: A YEAR OF SUCCESSES

COMMEX Winners

• Best Region Compliance– DeCA West

• Best Zone Compliance– Zone 6 – DeCA West

• Best Store Compliance– Fort Hood II, TX – DeCA West

Merchandising Award – Grocery

• Lackland, TX – Superstore in the U.S.

2008: A YEAR OF SUCCESSES2008: A YEAR OF SUCCESSES

DeCA West Department Awards

• OCONUS Large Store

– Grocery Kadena– Meat Yokosuka– Produce Kadena– Customer Service Yokota

• OCONUS Small Store

– Grocery Camp Zama– Meat Hario– Produce Hario– Customer Service Camp Carroll

2008: A YEAR OF SUCCESSES2008: A YEAR OF SUCCESSES

Best Commissary

• Hario Village, Japan – Best Small Commissary OCONUS

Best CDC

• Iwakuni

Blackwell Leadership Award

• Ms. Judy Mendez – Fort Huachuca

2008: A YEAR OF SUCCESSES2008: A YEAR OF SUCCESSES

DeCA West Industry Merchandising Awards

• Special Olympics

– Best CONUS Region DeCA West

– Best OCONUS Region DeCA West

– Best Zones:

• DeCA West Zone 18

• DeCA Far East Zone 35

2008: A YEAR OF SUCCESSES2008: A YEAR OF SUCCESSES

• Special Olympics (cont.)

– Best CONUS Store Winners

• San Diego

• Davis-Monthan

• Luke

• Port Hueneme

• Fort Sill

• Bremerton

• McConnell

2008: A YEAR OF SUCCESSES2008: A YEAR OF SUCCESSES

• Special Olympics (cont.)

– Best CONUS Store Winners:

• Sheppard

• F. E. Warren

• San Onofre

• Yuma MCAS

• Fort Greely

• Yuma PG

2008: A YEAR OF SUCCESSES2008: A YEAR OF SUCCESSES

• Special Olympics (cont.)

– Best OCONUS Store Winners:

• Misawa

• Yongsan

• Camp Humphreys

• Taegu

• Kadena

• Camp Foster

2008: A YEAR OF SUCCESSES2008: A YEAR OF SUCCESSES

Kellogg's NASCAR Winners

• Overall Winner DeCA West North Island

• Overall Winner Far East Anderson

• DeCA West Large Stores McChord

• DeCA West Small Store Bremerton

• Far East Small Store Anderson

• Far East Large Store Yongsan

• Sales band 6 Imperial Beach

• Sales band 5 North Island

• Sales Band 4 Malmstrom

2008: A YEAR OF SUCCESSES2008: A YEAR OF SUCCESSES

“Crystal K” Winners

• Overall “Global Winner”– Davis-Monthan

• Malmstrom

• Twenty- Nine Palms

• Luke

Progresso “Warming Up America” Winners

• China Lake

• Edwards

• Kirtland

• Fort Bliss

2008: A YEAR OF SUCCESSES2008: A YEAR OF SUCCESSES

March Coupon Madness 1st Place Winners

• Fort Greely

• Kodiak

• Lemoore

• Ord Community

• Fort Carson

• Fort Sam Houston

• Travis

2008: A YEAR OF SUCCESSES2008: A YEAR OF SUCCESSES

2007 Italian & American Winners

• Imperial Beach

• Fort Hood II

• Miramar

2008: A YEAR OF SUCCESSES2008: A YEAR OF SUCCESSES

Keebler Hollow Tree Winners

• Global Award

– DeCA West

• Store Awards

– Far East Small Store Camp Kinser

– Far East Large Store Anderson

– DeCA West Small Store North Island

– DeCA West Large Store Miramar & Kirtland

2008: A YEAR OF SUCCESSES2008: A YEAR OF SUCCESSES

Earn Your Stripes Winners

• McChord

• Kadena

• Fort Bliss

Coca Cola NASCAR Display Contest Winners

• Kirkland

• Mountain Home

Charlie Tuna Award Winners

• Goodfellow

• Randolph

2008: A YEAR OF SUCCESSES2008: A YEAR OF SUCCESSES

ConAgra Crystal Truck Award Winners• Best Region

– DeCA West

• Best Store

– San Diego

Frito-Lay Super Bowl Top 3 Zone Winners

• Central California

• Central Texas

• Oklahoma / New Mexico

2008: A YEAR OF SUCCESSES2008: A YEAR OF SUCCESSES

Kraft “Excellence in Execution” Winners• Best Region DeCA West

• Zones

– Central Texas

– Can-Mex

• Stores

– San Diego Davis Monthan

– Camp Pendleton Luke

– Hill Fort Huachuca

– Fort Sill Fort Wainwright

– Fort Greely

2008: A YEAR OF SUCCESSES2008: A YEAR OF SUCCESSES

P&G “Hottest of the Hot” Winners CONUS• Region

– DeCA West

• Zones– Can-Mex– Guam

• Stores

– Fort Lewis Camp Pendleton– Fort Carson Peterson– Offutt Fort Huachuca– McConnell Fort Riley– Malmstrom San Onofre

2008: A YEAR OF SUCCESSES2008: A YEAR OF SUCCESSES

P&G “Hottest of the Hot” Winners CONUS (cont.)

• Fort Greely

• Dugway

• Fort Hunter Liggett

P&G “Hottest of the Hot” Winners OCONUS

• Anderson

• Camp Carroll

• Camp Courtney

• Camp Humphreys

• Camp Kinser

2008: A YEAR OF SUCCESSES2008: A YEAR OF SUCCESSES

P&G “Hottest of the Hot” Winners OCONUS (cont.)

• Camp Stanley

• Camp Zama

• Hario Village

• Orote

• Sasebo

2008: A YEAR OF SUCCESSES2008: A YEAR OF SUCCESSES

New York Apple Display Contest Winners

• McConnell

• Sheppard

Idaho Potato Contest Winner

• Fort Sam Houston

Annual DeCA Pear Contest Winner

• Malmstrom

2008: A YEAR OF SUCCESSES2008: A YEAR OF SUCCESSES

Construction Update

Construction Update

Approved Construction ProjectsApproved Construction Projects

Commissary TypeProjected

Completion Date

Bremerton Refrig. Upgrade 5 Aug 09

Camp Pendleton

Arch./Refrig Upgrade 11 Nov 09

Corpus Christi Arch./Refrig. Upgrade 26 Jul 09

Dyess Add/Alter 6 Jan 09

Approved Construction ProjectsApproved Construction Projects

Commissary TypeProjected

Completion Date

F. E. Warren Refrig. Upgrade 22 Dec 08

Lackland Correct Vent./Structure 11 Dec 08

Ord Community

Arch./Refrig. Upgrade 5 Jun 09

Fort Bliss New Facility TBD

Fort Riley Add/Alter TBD

Thank You to Industry

Thank You to Industry

NAS/JRB Fort Worth Grand OpeningNAS/JRB Fort Worth Grand Opening

NAS/JRB Fort Worth Grand OpeningNAS/JRB Fort Worth Grand Opening

Upcoming EventsUpcoming Events

Northwest Chapter ALA 6 August

Southwest Chapter ALA 7 August

Hawaii Food Show 20-22 August

OCONUS SD Conference March 2009

Upcoming DeCA West EventsUpcoming DeCA West Events

Department AwardsDepartment Awards

Annual Produce Merchandising Contest Winners “Fruits and Veggies – More Matters”

• Luke

• Sheppard

• Yongsan

• Camp Humphreys

DeCA West 2007 WinnersDeCA West 2007 Winners

DeCA West 2007 WinnersDeCA West 2007 Winners

Annual Produce Merchandising Contest Winners

“Fruits and Veggies – More Matters”• Honorable Mention

– Lackland

– Davis-Monthan

– Yokota

– Altus

– Smokey Point

– Camp Stanley

Grocery Merchandising Award – Honorable Mention

• McChord Davis-Monthan

• Osan Yongsan

• Luke Fort Sill

• Smokey Point Sagamihara

• Camp Humphreys Malmstrom

DeCA West 2007 WinnersDeCA West 2007 Winners

DeCA West 2007 Department WinnersDeCA West 2007 Department Winners

DeCA West CONUS Department Awards• Best Super Store

– Grocery Travis– Meat Tinker– Produce Pearl Harbor

• Best Large Store– Grocery Fort Huachuca– Meat Bangor– Produce Kaneohe Bay– Cust Service McConnell

• Best Small Store– Meat Kodiak– Produce Malmstrom