debunking some social media myths

DEBUNKING A FEW

SOCIAL MEDIA MYTHS - SO YOU CAN ENGAGE LEADERS AND EMPLOYEES

WITH CONFIDENCE

A NASSCOM’s Marketing and Communication Forum Knowledge Sharing Initiative Aniisu K Verghese

January 29, 2015

Follow on Twitter @aniisu

Your experience with social media

- Do you manage social media as a portfolio?

- Do you have a dedicated team or outsource social media

needs?

- Do you involve employees in defining and designing your

social media plan?

- Are you active on social media yourself (blog, tweet, FB,

Linkedin, create, curate, share etc)?

- Do you encourage your leaders to be active on social

media?

- According to you, what are the myths of social media ?


Myth: Social media is only for celebrities


2012 CEO, social media &

leadership survey (Brandfog)

Glassdoor, May 2014

Myth: Social media isn’t for CEOs

66% of consumers say

that their perceptions of

CEOs affect their

opinions of companies

and the products they

sell.

Nearly one-half (49%)

attribute a company’s

reputation to the CEO’s

reputation.


Socialising Your CEO II Executive Summary,

Weber Shandwick’s Socialising Your CEO 2010

Myth: There is no benchmark to know

what makes a CEO “Social”

There is!

- Engages on the company website through messages,

pictures or video

- Appears in a video on the company YouTube channel

- Has a public and verifiable social network account or

profile

- Authors an external blog

- Don’t ignore Wikipedia because it still remains the first

stop for information about CEOs (80%).


Socialising Your CEO II Executive Summary, Weber Shandwick’s Socialising Your CEO 2010

Myth: Leaders don’t have a role in social

media


Six social-media skills every leader needs, F E B R UA RY 2 0 13, McKinsey

Quarterly

Myth: Social media is everything


https://www.reliablesoft.net/difference-between-digital-marketing-and-social-

media/

Myth: Social media is a fad


73% of Global Chief

Communication

Officers Increasingly

Hiring Digital

Experts

The Rising CCO V: Chief Communications Officers’ Perspectives on a

Changing Media Environment, Weber Shandwick, Spencer Stuart (2015)

Myth: Communicators get social media


Qualifications for Communicators

Trends Survey 2013, PR Academy

Myth: Social media isn’t a skill for

communicators


Professional Development in Internal Communications 2011-12. VMA

Group

Myth: Social media isn’t the

communicator’s responsibility


The Chief Communications Officer - Korn/Ferry’s 2012 survey of Fortune 500 companies

Myth: We know what employees want

on social media


http://www.gagenmacdonald.com/ism/power-internal-social-media/








Myth: Employees’ actions don’t

count on social media


Transforming Employees into Advocates 8 Steps to Launching a

Successful employee advocate program Power, Social Chorus

Myth: Employees don’t need social

media training


Myth: Blocking social media for

employees will benefit the organization


Employees Rising: Seizing the Opportunity in Employee Activism,

Weber Shandwick & KRC Research

Myth: Employees don’t create

social media content


Game Changers, Waly Ollins, Spring 2013

Myth: Employees rarely talk about their

employers on social media


Employees Rising: Seizing the Opportunity in Employee Activism,

Weber Shandwick & KRC Research

Myth: You can’t engage employees

with social media


Myth: Your social media presence

doesn’t matter


Myth: Knowledge of social media

policies is high


To sum up (in tweets!)

• #Communicators need to be the catalysts of #socialmedia and change @aniisu

• Train and involve leaders and employees to champion #socialmedia @aniisu

• Establish your credibility and become an activist of #socialmedia @aniisu

• Help create a conducive environment for #socialmedia to flourish


Stay Connected

• Linkedin: http://in.linkedin.com/in/aniisu

• Twitter: www.twitter.com/aniisu

• Visit the Internal Communications Book FB page

:http://www.facebook.com/ICbook2012

• E-mail: [email protected]

• Blog: www.intraskope.wordpress.com


http://in.linkedin.com/in/aniisu

http://in.linkedin.com/in/aniisu

http://www.twitter.com/aniisu

http://www.facebook.com/ICbook2012

mailto:[email protected]

http://www.intraskope.wordpress.com/

debunking some social media myths

Social Media