deborah meyer vice president & chief marketing officer january 23, 2008

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Deborah Meyer Vice President & Chief Marketing Officer January 23, 2008

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Page 1: Deborah Meyer Vice President & Chief Marketing Officer January 23, 2008

Deborah MeyerVice President & Chief Marketing Officer

January 23, 2008

Page 2: Deborah Meyer Vice President & Chief Marketing Officer January 23, 2008

It’s An Election Year

Page 3: Deborah Meyer Vice President & Chief Marketing Officer January 23, 2008

It’s An Olympics Year, Too

Page 4: Deborah Meyer Vice President & Chief Marketing Officer January 23, 2008

The Super Bowl

Page 5: Deborah Meyer Vice President & Chief Marketing Officer January 23, 2008

The Oscars

Page 6: Deborah Meyer Vice President & Chief Marketing Officer January 23, 2008

In Home DVRs

Page 7: Deborah Meyer Vice President & Chief Marketing Officer January 23, 2008

Consumer’s Issues – War

Page 8: Deborah Meyer Vice President & Chief Marketing Officer January 23, 2008

Consumer’s Issues – Gas Prices

Page 9: Deborah Meyer Vice President & Chief Marketing Officer January 23, 2008

Consumer’s Issues – Mortgages

Page 10: Deborah Meyer Vice President & Chief Marketing Officer January 23, 2008

Consumer’s Issues – The Economy

Page 11: Deborah Meyer Vice President & Chief Marketing Officer January 23, 2008

24/7 Entertainment Coverage

Page 12: Deborah Meyer Vice President & Chief Marketing Officer January 23, 2008
Page 13: Deborah Meyer Vice President & Chief Marketing Officer January 23, 2008

What’s the Common Thread?

Page 14: Deborah Meyer Vice President & Chief Marketing Officer January 23, 2008

It’s Never Going to be the Same Again…

$4 million in24 hours

22 million clicks and a star is born

Is anybodywatching?

Telling his story to the recruiters

Battle shifts to online downloads and streaming video

Page 15: Deborah Meyer Vice President & Chief Marketing Officer January 23, 2008

Jeep Social Networking

FLICKR

FACEBOOK PROFILE / FAN PAGES

MYSPACE YOUTUBE PAID SEARCH HOMEPAGE PLACEMENTS

LIFESTYLE

EP

CASUAL LIGHT GAMES JEEP EXPERIENCE

LIBERTY SESSIONS

WAY BEYOND TRAIL

PATRIOT FACTOR

JEEP.COM

Page 16: Deborah Meyer Vice President & Chief Marketing Officer January 23, 2008

Challenger Social Networking

Page 17: Deborah Meyer Vice President & Chief Marketing Officer January 23, 2008

Chrysler 300 Social Networking

Spin It Your Way Contest

Page 18: Deborah Meyer Vice President & Chief Marketing Officer January 23, 2008

We’ve Got A New Boss – Our Customers

Page 19: Deborah Meyer Vice President & Chief Marketing Officer January 23, 2008

Quality

Page 20: Deborah Meyer Vice President & Chief Marketing Officer January 23, 2008

New Day Celebration – Product Actions

Dodge Caliber SE Plus

Dodge AvengerSXT and RT

Dodge ChargerSE Plus

Dodge Grand Caravan SE

Chrysler PT CruiserLX Plus Street Cruiser

Chrysler SebringSedan

Chrysler SebringConvertible

Chrysler 300Signature Series

Chrysler Town & CountryTouring Signature Series

Chrysler Aspen Limited “G” Package

JeepGrand Cherokee

Jeep Commander

Page 21: Deborah Meyer Vice President & Chief Marketing Officer January 23, 2008

2008 Dodge Grand Caravan

Page 22: Deborah Meyer Vice President & Chief Marketing Officer January 23, 2008

2008 Charger SE Plus

Page 23: Deborah Meyer Vice President & Chief Marketing Officer January 23, 2008

2009 Dodge Journey

Page 24: Deborah Meyer Vice President & Chief Marketing Officer January 23, 2008

2009 Dodge Ram

Page 25: Deborah Meyer Vice President & Chief Marketing Officer January 23, 2008

Customer Advisory Board

Page 26: Deborah Meyer Vice President & Chief Marketing Officer January 23, 2008