debbie down-ing on clicktivism

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Debbie Downing on c l i c k t i v i s m By Hannah French Photo by Elena via flickr

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Page 1: Debbie Down-ing on Clicktivism

Debbie  Down-­‐ing  on    

c l i c k t i v i s m

By Hannah French

Photo  by  Elena  via  flickr  

Page 2: Debbie Down-ing on Clicktivism

the  support  or  promo+on          of  a  cause  online.  It  is    the  use  of  digital  media  

for  facilita+ng  social        change  and      

 ac+vism.”  [6]  

“Clicktivism is  not  exclusively  

Photo  by  Surya  Teja  via  flickr  

Page 3: Debbie Down-ing on Clicktivism

Social media provides a quick-and-easy way to gain support for organizations and

causes.

Photo  by  Robert  Scoble  via  flickr  

Page 4: Debbie Down-ing on Clicktivism

Clicktivism can take the form of

various activities, including… [6]

ü organizing  protests    ü facilita=ng  boyco>s  ü signing  pe==ons    ü hack=vism    ü crowdfunding  

ü online  parody  and  sa=re    ü Google  bombing  ü circumven=ng  news  blackouts/keeping  people  informed    

Photo  by  Nate  Grigg  via  flickr  

Page 5: Debbie Down-ing on Clicktivism

New  ventures  need  resources  to  succeed,  in  par=cular,  the  support  of  funds.  

Crowdfunding websites  serve  as  a  plaGorm  where  a  wide  range  of  ventures  are  represented  and  can  be  compared.    Therefore,  the  public  is  be>er  informed  of  projects  they  want  to  support.[9]  

Photo  by  Tax  Credits  via  flickr  

Page 6: Debbie Down-ing on Clicktivism

More  complex,  difficult,  and  boundary-­‐pushing  ideas  can  be  launched.[7]  

Success rates are  not  up  to  constraining  regula=ons,  they’re  in  the  hands of the public.  

 

Photo  by  Ma>hew  Simantov  via  flickr  

Page 7: Debbie Down-ing on Clicktivism

One  of  the  most  recent  examples  of  click=vism  is  the  

Goal:  to  raise  awareness  for  amyotrophic  lateral  sclerosis  (ALS),  also  known  as  Lou  Gehrig's  Disease.[1]  

Result:  neNed  millions  of  dollars  to  fund  research  for  neurodegenera=ve  diagnoses  and  once  again  showed  the  effec=veness  of  social  media  

campaigns.    Photo  by  Global  Panorama  via  flickr  

Page 8: Debbie Down-ing on Clicktivism

Fundraising  is  a  tedious  process  due  to  associated  +me  and  money.    

Internet-­‐based  methods  of  fundraising,  like  crowdfunding,  decrease  start-­‐up  costs.[7]  

Photo  by  Steven  Depolo  via  flickr  

Page 9: Debbie Down-ing on Clicktivism

In  this  way,  SMALLER  organiza=ons  are  no  longer  disadvantaged  when  launching  fundraisers,  and  have  the  poten=al  to  gain  the  same level of  awareness  

and  funding  as  larger  organiza=ons.  

Photo  by  Paul  W  via  flickr  

Page 10: Debbie Down-ing on Clicktivism

Funding rates from traditional sources in the science community are well under[8]:  

Science  researchers  need  support  from  internet-­‐based  fundraising!  [8]  

20%Crowdfunding  for  the  sciences  not  only  has  financial  rewards…  

 

When  the  public  is  involved  in  the  ini+al  stages  of  the  research  projects,  science  and  society  will  bond  in  an  

influen+al  way.  

  Photo  by  Pacific  Northwest  Na=onal  Laboratory  via  flickr  

Page 11: Debbie Down-ing on Clicktivism

�But why is it really working?�

People  donate  to  chari+es  predominantly  because[2]:    

1.   They  are  asked.  2.   They  are  asked,  in  par=cular,  by  people  they  care  about.    

2 reasons!

Photo  by  Chris=ne  Carreira  via  flickr  

Page 12: Debbie Down-ing on Clicktivism

Fundraising  through  social  media  plaJorms  encourages  people  to  ask  friends  and  family,  people  who  they  care  about,  to  donate  and  

share  informa+on.    

Photo  by  Tony  Sher=la  via  flickr  

Page 13: Debbie Down-ing on Clicktivism

Then what are clicktivism critics saying?

“…geMng  involved  in  a  charity  through,  say,  Facebook  or  TwiOer,  merely  creates an impression  of  support.”  [3]  

Click+vism  makes  a  person  look  like  an  ac+vist,  involved  in  important  issues.[3]  

Photo  by  Chris  &  Karen  Highlandvia  flickr  

Page 14: Debbie Down-ing on Clicktivism

“Social  media  advocacy  is  great  to  get  the  word  out,  but  sharing  a  post  is not going to change the world. In  order  for  change  to  happen,  people  need  to  know  about  the  problem  and  then  do something  about  it.”  

– Carrie Miller, University of Vermont sophomore [10]  

Photo  by  Andrew  Wa>  via  flickr  

Page 15: Debbie Down-ing on Clicktivism

Digital  ac+vism  has  to  be  supported  by  real-world activism,  such  as  leOers  to  

government  officials  or  public  demonstra+ons.[5]  

Sharing  informa+on  with  a  click  of  a  buOon  is  

useless.  

Photo  by  wessexman...(Mike)  via  flickr  

Page 16: Debbie Down-ing on Clicktivism

but… without  the    

widespread awareness

created  by  social  media,  real  world  ac=vism  wouldn’t  be  able  to  grow  to  such  a    

L A R G E S C A L E .

Social  media  is  a  critical tool for  making  those  who  poten=ally  want  to  support  a  cause,  aware  of  it.[5]  

Photo  by  Peninsula  Club  via  flickr  

Page 17: Debbie Down-ing on Clicktivism

so…  

Photo  by  Katrina  Cole  via  flickr  

Page 18: Debbie Down-ing on Clicktivism

We  need  to  take  advantage  of  the  capacity  for  social  media  to  allow  many  different  stories  to  spread  across  separate  social  networks,  and  within  the  

same  social  network  simultaneously.[4]  

In  a  sense,  we  are    “replicating campaign messages

and relationships from the physical world in the digital

landscape”.[4]

Photo  by  Eduardo  Fonseca  Arraes  via  flickr  

Page 19: Debbie Down-ing on Clicktivism

There’s  POWER  in  Social  Media  The  nature    of  today’s  social  media  can  raise  interna+onal  awareness.      And,  the  larger  the  crowd  engaged  in  a  cause,  the  more  money  that  can  be  raised.[8]    Photo  by  Frits  Ahlefeldt-­‐Laurvig  via  flickr  

Page 20: Debbie Down-ing on Clicktivism

Ac+vism  is  increasingly  being  driven  by  digital  ar+facts  (e.g.  videos,  photos,  etc.).[11]  

2 out of 3 millennials believe  that  sharing  informa+on  about  social  issues  online  is  more  effec+ve  in  crea+ng  change  than  a  person  rallying  or  

protes+ng.[12]  Photo  by  Mathew  G  via  flickr  

Page 21: Debbie Down-ing on Clicktivism

An  internal  survey  on  Tumblr  showed  that  64%  of  users  care  about  social  issues  and  engage  in  them  on  Tumblr.    As  50%  of  Tumblr  users  are  between  ages  15-­‐34,  the  survey  suggests  that  millennials do care and are

involved in social issues.  [11]  

Photo  by  Algirdas  Choclanas  via  flickr  

Page 22: Debbie Down-ing on Clicktivism

And  virtual  social  ac+vism  through  social  media  plaJorms  has  translated  to  notable  par+cipa+on  in  the  real  world…  [12]  

Photo  by  jvoves  via  flickr  

Page 23: Debbie Down-ing on Clicktivism

Just look what happened when���“Kony 2012” was released…

The  film  became  an  interna+onal  focus  because  of  the  fast flow of  informa+on  that  occurs  on  the  Internet.  

Short  film  “Kony  2012”  was  made  to  expose  Joseph  Kony,  Ugandan  Mili+a  and  cult  leader,  and  his  alleged  war  crimes.  [12]  

Afer  its  release,  66%  of  TwiOer  conversa+ons  concerned  the  film  for  a  WHOLE  WEEK,  but  many  young  adults  also  supported  the  

Kony  2012  movement  by  puMng  up  signs  in  the  physical  world.[12]    

Photo  by  Invisible  Children  via  flickr  

Page 24: Debbie Down-ing on Clicktivism

So look on the bright side of

clicktivism!

What  if  one  d

ay  a  ‘like’    

could  cure  

a  disease?    

Or  sharing  a  video  could  greatly  reduce  everyone’s  carbon  footprint?  [10]  

Photo  by  Jonathan  Kriz  via  flickr  

Page 25: Debbie Down-ing on Clicktivism

Literature Cited[1]  Sharma,  R.  (2014,  August  20).  Stop  Pouring  Ice  on  Click=vism.  Huffington  Post.  Retrieved  from  hNp://www.huffingtonpost.com/ritusharma/stop-­‐pouring-­‐ice-­‐on-­‐click_b_5692555.html  [2]  Cas=llo,  M.,  Petrie,  R.,  &  Wardell,  C.  (2014,  January  25).  Fundraising  through  online  social  networks:  A  fi  eld  experiment  on  peer-­‐to-­‐peer  solicita=on.  Journal  of  Public  Economics,  114,  29-­‐35.  Retrieved  from  hNp://mason.gmu.edu/~rpetrie1/JPubEcon_Fundraising_through_online_social_media_2014.pdf  [3]  Stern,  C.  M.  (2015,  March  21).  In  Praise  of  Click=vism.  Huffington  Post.  Retrieved  from  hNp://www.huffingtonpost.com/caryl-­‐m-­‐stern/in-­‐praise-­‐of-­‐click=vism_b_6978314.html  [4]  Adhikar,  A.  (2012,  April  5).  How  chari=es  can  use  social  media  for  digital  campaigning.  The  Guardian.  Retrieved  from  hNp://www.theguardian.com/voluntary-­‐sector-­‐network/2012/apr/05/chari=es-­‐social-­‐media-­‐digital-­‐campaigning  [5]  Kielburger,  C.,  &  Kielburger,  M.  (2015,  April  10).  A  click  is  not  enough  to  have  impact  on  world.  Canoe  News.  Retrieved  from  hNp://cnews.canoe.com/CNEWS/World/2015/04/10/22337541.html  [6]  Lau,  O.,  &  Prosser,  N.  (n.d.).  What  is  click=vism?.  In  Click=vist.  Retrieved  June  2,  2015,  from  hNp://www.click=vist.org/what-­‐is-­‐click=vism/  [7]  Dupree,  Steven.  "Crowdfunding  101:  Pros  and  Cons."  Graduate  School  of  Stanford  Business  .  N.p.,  n.d.  Web.  3  June  2015.  hNp://www.gsb.stanford.edu/ces/crowdfunding-­‐101.  [8]  Wheat,  R.  E.,  Wang,  Y.,  Byrnes,  J.  E.,  &  Ranganathan,  J.  (2013).  Raising  money  for  scien=fic  research  through  crowdfunding.  Trends  in  ecology  &  evolu=on,  28(2),  71-­‐72.  [9]  Mollick,  E.  (2014).  The  dynamics  of  crowdfunding:  An  exploratory  study.  Journal  of  Business  Venturing,  29(1),  1-­‐16.  [10]  Oteng,  J.  (2014,  August  18).  Genera=on  ideal:  Millennials  and  social  media  ac=vism.  The  USA  TODAY  -­‐  College.  Retrieved  from  hNp://college.usatoday.com/2014/08/18/genera=on-­‐ideal-­‐millennials-­‐and-­‐social-­‐media-­‐ac=vism/  [11]  Safronova,  V.  (2014,  December  19).  Millennials  and  the  Age  of  Tumblr  Ac=vism.  The  New  York  Times.  Retrieved  from  hNp://www.ny=mes.com/2014/12/21/style/millennials-­‐and-­‐the-­‐age-­‐of-­‐tumblr-­‐ac=vism.html?_r=0  [12]  Braunstein,  S.  (2014,  April  18).  Social  media  fuels  millennials'  genuine  ac=vism.  San  Jose  Mercury  News.  Retrieved  from  hNp://www.mercurynews.com/teens/ci_25593969/social-­‐media-­‐fuels-­‐millennials-­‐genuine-­‐ac=vism  

Photographs  from  flickr  all  have  Crea+ve  Commons  Licenses    Photo  by  Hiroyuki  Takeda  via  flickr