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Download DEARNE COMMUNITY CINEMA - Local Trust ¢â‚¬¢ Transformers Age of Extinction ¢â‚¬¢ Fault in Our Stars ¢â‚¬¢

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  • BANNER

  • ‘THE IDEA’

    • Supported in partnership by Goldthorpe Bolton on Dearne and Thurnscoe Big Local

    • Both Big Local areas wanted a Community

    Cinema • Initially funded by both Big Local areas with

    the aim of it being self-sustainable or in time to become a Social Enterprise

  • HOW DID WE START

    • A sub-group from both Big Local areas was formed • Funding secured with dedicated bank account opened • Suitable location found, Dearne ALC (High School)

    custom built lecture theatre with big screen, tiered seating and surround sound

    • Engaged with staff at school they designed posters and helped to advertise and produce and sell tickets

    • Worked out a rota of volunteers for the different roles required

  • THE STORY SO FAR

    • Started in November 2014 with a pilot of four films;

    • Transformers Age of Extinction • Fault in Our Stars • Jersey Boys • Frozen Sing a Long Attendance was very good with Frozen being

    the big crowd puller

  • THE FUN CONTINUES

    • Following on from the success of the trial we showed two more films in the run up to Christmas 2014;

    • Guardians of the Galaxy • Elf • The showing of Elf we put on refreshments

    with mulled wine and we gave out a free raffle ticket to everyone attending with three large selection boxes as prizes

  • POSTER

  • WHAT CAME NEXT

    • We had some good attendance at some of the films and less so at others

    • Hardest part is knowing what to show to keep the audience coming

    • I am Ali • Dolphin Tale Two • Pride • The Nut Job • Review carried out to determine the way

    forward

  • RE-THINK NEEDED

    • We tried to aim the films at all age groups and altered times and dates to attract different audiences (adult theme films on an evening and moved children’s films to Saturday morning)

    • Whilst still some interest we were struggling to get people in to some of the showings

    • Enlisted some more help, volunteer who worked for Cineworld got involved

  • PROMOTION AND MARKETING

    • Big push on this • Posters redesigned • Fortnightly film prospectus designed and distributed • Leaflets designed • Stepped up on advertising by developing website

    (ongoing), local press, local radio station, social media, Schools and colleges, increased poster distribution in the most prominent places in the community

    • Purchased a banner

  • BANNER

  • SO WHERE ARE WE NOW

    • The hard work is paying off • Audiences increasing • More people now know about the cinema • We are getting people approaching us to ask

    if they can volunteer to help out • Lion King sing-a-long was a great success with

    activities before proving very successful (but stressful for the organisers)

  • WHAT HAVE WE LEARNT

    • PATIENCE • IT CAN BE FRUSTRATING • TO BE ADAPTABLE • TO THINK ON YOUR FEET AND IMPROVISE TO

    OVERCOME PROBLEMS • THINK OUTSIDE THE BOX • DO NOT GIVE UP

  • ANY QUESTIONS?

    BANNER ‘THE IDEA’ HOW DID WE START THE STORY SO FAR Slide Number 5 Slide Number 6 Slide Number 7 Slide Number 8 Slide Number 9 Slide Number 10 Slide Number 11 THE FUN CONTINUES POSTER WHAT CAME NEXT RE-THINK NEEDED PROMOTION AND MARKETING BANNER Slide Number 18 Slide Number 19 Slide Number 20 Slide Number 21 Slide Number 22 Slide Number 23 Slide Number 24 SO WHERE ARE WE NOW Slide Number 26 Slide Number 27 Slide Number 28 Slide Number 29 Slide Number 30 Slide Number 31 Slide Number 32 WHAT HAVE WE LEARNT ��ANY QUESTIONS?