Date:

Dear Applicant

Thank you for your enquiry about the post of Marketing Officer at Square Chapel. I enclose for your attention some background information on Square Chapel, a Job Description and Person Specification. I would also be grateful if you would complete the enclosed equal opportunities form, and return it with your application.

There is no application form as such, but you are required to send your C.V., along with a full letter of application, specifically addressing how you meet the essential and desirable criteria on the Person Specification and explaining why you feel you would be able to undertake the key tasks on the Job Description. Please note, that a Curriculum Vitae arriving without a full letter of application as outlined above will not be considered.

Square Chapel is a dynamic and exciting venue to work in, and the Marketing Officer post is a brand new position created to help take the Marketing Department, and ultimately Square Chapel, forward as we progress with our plans to extend the current building and build a second performance space. The successful candidate will join a hardworking but friendly team, where the commitment of local people, Trustees and staff to the success of the project makes it a fulfilling and gratifying place to work – and one where you could certainly make your mark.

Please read through the enclosed information carefully, and if you feel you meet the essential criteria and are up for a challenge, then please do apply. Square Chapel is well worth your best efforts, and we will look forward to hearing from you. Please return your completed application, marked Private & Confidential to Maureen Wilson at the address below, or email it to maureen@squarechapel.co.uk

The closing date for completed applications is at 12 noon on Monday, 11 March 2013.Interviews will be held on Friday, 22 March. If you do not hear from us within 2 weeks of the closing date, you can assume that you have been unsuccessful on this occasion. Unfortunately we cannot write to all applicants.

Good luck with you application!

Yours faithfully

Linda FranklinLinda Franklin General Manager

10 Square Rd. Halifax HX1 1QGTel: 01422 353073, Box Office: 01422 349422, Fax: 01422 347928

Email: info@squarechapel.co.uk Website: www.squarechapel.co.uk

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Square Chapel TrustGeneral Information for Candidates

Square Chapel is a Grade II* listed building in the centre of Halifax which has been saved and restored by Square Chapel Trust. The Trustees are a group of local people with the vision of developing the building as a Centre for the Arts. During the early part of the 1990’s, numerous trusts, foundations and public income sources ensured that Square Chapel, the last Square Church in Britain, was saved and kept open as an Arts Centre for the benefit of the public.

Since then we have raised almost 2 million pounds of capital funding, which has transformed Square Chapel into a functional and beautiful space, and with local commitment and enthusiasm for the project being so overwhelming, the organisation has not only survived, but positively thrived.

Square Chapel today is a fully fledged Arts Centre which programmes over 300 professional arts events per year, as well as running workshops, master classes and over 100 community events. With funding only for a small but growing staff team, the Trust works by running the whole organisation with the assistance of over 150 enthusiastic volunteers. This is a remarkable achievement, and an example of what can be done with low administration costs.

Our continued growth has meant that we are now literally growing out of our skin, so we have plans in place to build an extension to our current building. This will include another performance space, a bigger café/bar, and altogether better facilities for our customers, staff and volunteers. In 2010 we also reshaped Square Chapel’s organisational structure in preparation for the new building, and a copy of this is enclosed.

In 2011, Square Chapel applied to Arts Council England for £3.9 million of lottery funding towards the £5.9 million Cornerstone project.  Cornerstone will transform the current building and create a new extension which will facilitate a second smaller auditorium, cinema and live screening facilities, better access, a welcoming café bar and improved experience for audiences, visitors, artists and volunteers.

Following an announcement in January 2013, we are delighted to report that Arts Council England has approved the application and Square Chapel will receive £3.9 million.  We also have pledges from individuals and trusts and foundations totalling £1,115,000 meaning the campaign is over half way to its overall target.

Plans are underway for the launch of a public campaign in April to raise the remaining balance.  Take a look at our website for the full story and more about the Cornerstone project http://www.squarechapel.co.uk/en/newsdetail/a309

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Square Chapel Centre for the Arts3

Job Description Marketing Officer

Job title: Marketing Officer

Duration of post: Permanent, subject to funding

Salary Range £20,000 per annum Full time, 37.5 hours per week

Responsible to: The Marketing Manager, General Manager, Director and Board of Trustees

Responsible for: Box Office staff, trainees, students and volunteers

Main purpose of the post: To undertake all aspects of marketing Square Chapel and its programme of events as directed by the Marketing Manager

Tasks and Responsibilities

Marketing

To deliver all aspects of marketing Square Chapel and its programme of events.

To plan and implement and deliver seasonal marketing campaigns, in agreement with the senior Marketing Team.

To manage sections of the marketing budget, as determined by the Marketing Manager.

To support the Marketing Manager in the production, printing, proof reading and distribution of Square Chapel’s brochure three times per year.

To ensure that all listings publications receive information on events in time for their deadlines.

To manage Square Chapel’s website and online ticket sales, and to ensure the website is kept up to date.

To develop the use of social media as required, and in conjunction with the plans of the Marketing Manager.

To update and develop Square Chapel’s mailing list and to ensure that the ProVenue Databox ticketing system is properly used and maintained and that customers records are suitably secure.

To arrange distribution of posters and flyers as agreed with artists and visiting companies.

To update local, regional and national press and media in order to maximise coverage of Square Chapel and its events.

To analyse audience figures and trends for funding bids and Arts Council England reports, as required.

To work with internal and external partners on marketing for any project associated with Square Chapel as requested by your line Manager

Additional tasks

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To support the Box Office functions and a team of casual Box Office Assistants, working with the Box Office Supervisor. This will include Box Office cover as required.

To work with other agencies to help promote the arts in Halifax and Calderdale

To join the Saturday Box Office rota (once trained, and on average twice a season)

At Square Chapel everyone works as part of a team and when necessary we share tasks not covered in our Job Descriptions, usually connected with the building’s fitness for public access and the safety of volunteers, staff and audience. It will be expected that the Marketing Officer will join in with such tasks when requested.

Terms and Conditions of Employment

There will be a six month probationary period with an assessment conducted by the Marketing Manager and the General Manager.

Subject to the satisfactory completion of the probationary period the post will be confirmed Holiday entitlement is 25 working days per annum + Public Holidays

Sick pay is paid up to a maximum of 30 working days per year (April 1st – March 31st) at full pay, followed by 30 days at half pay, applicable when the probationary period is successfully confirmed.

Salary will be paid directly into your bank on 15th of the month at the latest

Square Chapel will require flexible working patterns including some evening and weekend work. No overtime will be paid but Time Off In Lieu can be taken with the agreement of the General Manager

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Person Specification Marketing Officer

SkillsEssential DesirableExcellent copywriting.Accurate English spelling and grammarWorking with designers and printers to produce printComputer literate with a working knowledge of Word, Excel and Databases, email and internetAn understanding of content management of websitesExcellent telephone mannerGood presentation skillsDiplomacy and tactBasic statistical analysisExcellent negotiation skillsWorking with different media

Familiarity with Databox or other Box Office computer systemA current driving licenceKnowledge of social mediaKnowledge of the local area

ExperienceEssential DesirableTwo years experience of working in a marketing role Supervision of volunteers and other traineesWorking to deadlinesWorking with the publicMedia relationsWriting press releases and direct mail letters A full understanding of the Marketing Mix and how to write and implement short term and long term marketing strategiesPlanning ahead to roll out marketing campaigns to meet deadlinesManaging a budget

Two years experience of working in an artsmarketing role Working in a Box OfficeReport writingAn understanding of audience developmentKnowledge of organising eventsAn understanding of the Data Protection Act and other relevant legislationUnderstanding of Branding

QualificationsEssential DesirableA Level or equivalent in English A relevant marketing qualification

A level Maths A degree or equivalent in a relevant subject

Abilities and AttitudesEssential DesirableCommitment to Equal OpportunitiesAbility to handle multiple prioritiesAbility to work cheerfully under pressureAbility to work flexible hoursAbility to work as part of a team Ability to motivate and get the best out of your team

Dedication to the arts and increasing attendance to arts events and activities

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Equal Opportunities Monitoring Form

Square Chapel Centre for the Arts is committed to promoting equality of opportunity in its employment practices. Square Chapel aims to ensure that no potential or actual employee receives more or less favourable treatment on the grounds of race, colour, ethnic or national origins, marital status, sex, sexual orientation, age, disability or religious beliefs.

In order to monitor our policy and to assist its development, we would be grateful if you would complete this form and return it with your application. Completion of the form is voluntary. Returned forms will be separated from job applications and used solely for monitoring purposes.

The information collected will be treated in the strictest confidence and will be used only for the purpose of furthering and improving Square Chapel’s equal opportunities policy.

Post applied for:

Gender: Male Female

Age: 18-25 25-34 35-44 45-54 55-64 65+

Ethnic origin: White British English Irish Welsh Scottish Any other white background. Please state.

Asian or Asian British Asian Bangladeshi Asian Indian Asian Pakistani Any other Asian background. Please state.

Black or Black British Black African Black Caribbean Any other Black background. Please state.

Chinese or other ethnic group Chinese Any other. Please state.

Dual heritage Dual Asian and White Dual Black African and White Dual Black Caribbean and White Dual Chinese and White Any other dual heritage background. Please state.

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Any other background. Please state. Disability:

The Disability Discrimination Act 1995 defines disability as a physical or mental impairment that has a substantial and long term adverse effect on a person’s ability to carry out normal day to day activities.

This can include not just people with obvious disabilities, but people with hidden disabilities such as dyslexia, diabetes, epilepsy, heart disease, severe disfigurements, multiple sclerosis, m.e. depression, liver disease and speech impairment etc.

Do you consider yourself to have a disability?

YES NO

If yes please state the nature of the disability.

Do you consider yourself to have a hidden disability?

YES NO

If yes please state the nature of the disability.

Please tell us where you saw this post advertised:

The Stage Online □Arts Jobs Website □&Co Website □Square Chapel’s Website □

THANK YOU FOR COMPLETING THIS FORM.

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