dealer recruitment
TRANSCRIPT
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THE JOURNEY TO LEADERSHIPDealer Opportunitieswith Mahindra USA
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THE MAHINDRA STORY
1945 Mahindra is formed to assemble
Willys jeeps.
1963 Mahindra forms a joint venture
with International Harvester to
manufacture tractors and
develops the B275.
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THE MAHINDRA STORY
1983 Mahindra becomes the market share leaderin India, worlds largest tractor market.
1996 Mahindra forms a joint venture with FordMotor Co. to manufacture Europeanpassenger vehicles.
2003 Mahindra becomes the first tractorcompany outside of Japan to win theDeming Application Prize for outstanding
performance in total quality managementpractices
2004 Mahindra forms joint venture with Renault
to manufacture cars for the Indian market
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THE MAHINDRA STORY
TODAY Mahindra & Mahindra and
Mahindra USA are part of the
Mahindra group, a multi-billiondollar, multi-national corporation
involved in such operations as
auto and tractor manufacturing
to telecommunications.
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THE MAHINDRA STORY
TODAY Mahindra is the 8th largest
corporation in India.
TODAY Mahindra ranks among the
largest tractor companies
in the world with over a
million tractors sold.
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THE MAHINDRA STORY
TODAY Since 1983, Mahindra has been the
number one selling tractor in India,
the largest tractor market in theworld.
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THE MAHINDRA STORY
Mahindra & Mahindra has highly efficient, modernmanufacturing plants that are ISO 9001 and QS-9000certified, with an annual production capacity of110,000 tractors.
Mahindra was the first tractor company in the worldto receive the Application Prize for Total QualityManagement in all business operations
the Nobel Prize of Manufacturing Mahindra exports tractors to 10
countries including the USA, Turkey,& South Africa.
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MAHINDRA USA, TOMBALL, TEXASGROWING TO MEET YOUR NEEDS
1999
Today
Tripled Production Baysand Loading Facilities
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MAHINDRA USA
Facilities Expansion
New parts warehouse tripled space
Multimillion dollar parts inventory
Available delivery of parts in 24 hours
Second assembly and distribution center
Located in Calhoun, GA
Third distribution facility
Located in Red Bluff, CA
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TRACTORS
Product Quality
Committed to delivering ready-to-sell tractors
Continually improving product quality
MUSA final assembly of all tractor shipped set up
Pre-delivery Inspection (PDI)
Dynamometer testing
Road testing further ensuring product quality
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2-WD & 4-WD TRACTORS TO MEET YOURCUSTOMERS REQUIREMENTS
Will offer a full line of 20-75 HP tractors.
Including:
Front End Loaders
Backhoes
HST
Mid-Mount Mowers
Cabs
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MAHINDRA SUPPORT TO THEIR DEALERS
Special new dealer programs
Interest-free floor planning
Tractors shipped assembled and inspected
for immediate sales
Low rate, non-recourse retail financing
Unlimited 50/50 co-op advertising
Specialized marketing assistance in key
markets
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MAHINDRA SUPPORT TO THEIR DEALERS
Parts delivery in 24 hours
Toll-free parts ordering via telephone
or fax
No surcharge on emergency and
breakdown orders
Toll-free phone number fortechnical support
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MAHINDRA SUPPORT TO THEIR DEALERS
No charges for literature or other sales
materials
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SUCCESS WITH MAHINDRACultivate your Dreams