@Deadline2020 Twitter Lobby Day ClinicAlan Rosenblatt, Ph.D., Partner, turner4D

alan@turner4D.com

Alan on Twitter @DrDigipol

@HaikuProgress

Alan’s Weekly BlogsSocialMediaToday.com

Alan’s Monthly BlogConnectivity.com

turner4D on Twitter @turner4D

4 Dimensions of digital strategy1-D 2-D 3-D 4-D

Information Action Community Sustainability

One-way Communication

Two-way Communication

All-way Communication Communication Over Time

Get Message Out Transactional Relationships

Audience Interacts with Each Other & Beyond

Conversations & Relationships Deepen

Over Time

• Blast Email, Websites

• Blog Posts,• Ads• Social Media Posts• (Broadcast &

Narrowcast)

• Constituent Service• Fundraising• Mobilization w/

Report Back• Exchange Contact

Info

• Social Networks Social Media

• Discussion Forums• Comments

• Editorial Schedule• Curation• Conversations into

Communities into Movements

What we’ll cover today• Twitter Basics

• How to use Twitter to target your Member of Congress

• Sample targeted tweets to End of Breast Cancer Act

Twitter Basics Basic Twitter Glossary Handle: A username, indicated by the @ symbol before it Mentions or @ symbol. The @ sign is used to identify, mention or reply to other

users on Twitter If you want a specific person to see your message, you’ll want to include their @handle in the

message. Even if they follow you, they may miss it otherwise.

Twitter Basics Retweet (RT) – A tweet that someone else wrote that you are sharing with your followers. To

retweet, copy and paste the tweet and add RT @username before the tweet

Direct Message (DM) - A private message to another Twitter user (only if they follow you back)

Follow - Opting in to receive someone's tweets in your Twitter feed

MT - A "modified tweet," meaning the retweet has been slightly edited for length or content

Trends - A list of popular hashtags that appears on Twitter's front page

Hashtag – A keyword in a tweet that is linked to a search of tweets containing that keyword; Designated with a “#” in front of the keyword

Targeting your members of Congress on twitter • Tweet @ your Senators and/or Representative to ask or thank them

for support.Example: I had a great talk w/ @LisaMurkowski. Like

@Deadline2020, she supports #HR1830 Accelerating End of Breast Cancer Act. #BCD2020

• Even if they don’t have a Twitter handle, mention them by name.Example: We're meeting w/ Rep. Joe Pitts (#PA) to ask him to

support the Accelerating End of Breast Cancer Act. #HR1830 #BCD2020 #BCSM

Targeting your members of Congress on twitter • Always check for & use the

Twitter handle for anyone you mention in your tweets. • Easiest to use Google:

Search for “Fname Lname Twitter”

• When posting anything related to the End Breast Cancer Deadline, include the official #BCD2020 hashtag so NBCC can keep track of your tweets and retweet you.

• When you have room, use other related hashtags to broaden your audience:• #BCSM – Breast Cancer Social Media community• #Fem2 – Women’s issues community; progressive women• #SGP – Smart Girl Politics; conservative women

• If you are referring to a specific Bill, make sure to use the hashtag related to this specific Bill. For example for the H.R. 1830 Accelerating the End of Breast Cancer Act, would be the #HR1830 hashtag

Targeting your members of Congress on twitter

• When you attending summits and other events and you live-tweet them, make sure to know the event’s hashtag, plus the speakers twitter handles, and mention them when you send out tweets related to the event

Targeting your members of Congress on twitter

• Issues:Breast cancer: #BCD2020, #BreastCancer, #BCSM, General Health/Cancer issues: #healthissues, #WorldHealthDay, #cancersurvivor, #endcancer

• Ideology:Progressives: #p2, #fem2, #topprog, #UniteBlue Conservatives: #tcot, #tlot, #teaparty, #SGP

• Cross-ConversationsCross-Ideology: #p2 #tcotTargeted actions: #PlsRT #bcsm

Important Hashtags to use to push your content to reach beyond your audience

Important Twitter Handles Last Name First Name Part

yBody ST Reason Why on List Twitter Handle

Kirk Mark R S IL HELP Committee Member .@SenatorKirk

Reid Harry D S NV Senate Majority Leader .@SenatorReid

Alexander Lamar R S TN Chair of HELP Committee HELP Committee (@GOPHELP)

McConnell Mitch R S KY Senate Minority Leader Leadership Office (@Senate_GOPs)

Murray Patty D S WA HELP Committee Member/Likely Incoming Chair

.@PattyMurray

Important Twitter Handles Last Name First

NameParty Body ST Reason Why on List Twitter Handle

Upton Fred R H MI Chair of E & C Committee Committee (@HouseCommerce)

Ellmers Renee R H NC E & C Health Subcommittee Member

@RepReneeEllmers

Burgess Michael R H TX E & C Health Subcommittee Member/Physician

@MichaelCBurgess

Cantor Eric R H VA House Majority Leader Leadership office (@GOPLeader)

Important Twitter Handles Last Name First

NameParty Body ST Reason Why on List Twitter Handle

McCarthy Kevin R H CA Majority Whip Leadership office (@GOPWhip)

Whitfield Ed R H KY E & C Health Subcommittee Member @RepEdWhitfield

Lance Leonard R H NJ E & C Health Subcommittee Member @RepLanceNJ7

Boehner John R H OH Speaker of the House Leadership office (@SpeakerBoehner)

Important Twitter Handles Last Name First

NameParty Body ST Reason Why on List Twitter Handle

Pitts Joe R H PA Chair of E & C Health Subcommittee @RepJoePitts

McMorris Rodgers Cathy R H WA E & C Health Subcommittee Member @Cathymcmorris and @HouseGOP

Sample targeted tweets to pass End of Breast Cancer Act

Tweets:

Join me for @Deadline2020 Lobby Day. Tell @SpeakerBoehner to pass #HR1830 Accelerating End of Breast Cancer Act. #BCD2020 #BCSM #SGP

At this year’s #BCD2020 lobby day, I’m meeting w/ @RepEdWhitfield to talk about our mission to end #breastcancer by 2020. #fem2

Talk to your legislators & get engaged in advocating to pass the #HR1830 Accelerating End of Breast Cancer Act. #BCD2020 #BCSM

Quick Assignment

Draft now your own tweet that you are attending today’s Summit and @DrDigipol (I) will follow you and retweet your tweets!

Make sure to include in your tweet the hashtags: #BCD2020 and #AdvoSummit14

If you remember nothing else:Think of social media as a place for conversation. Always remember to not just inform, but also engage your audience. Quality over quantity.

#BCD2020 Twitter Lobby Day ClinicAlan Rosenblatt, Ph.D., Partner, turner4D

alan@turner4D.com

Alan on Twitter @DrDigipol

@HaikuProgress

Alan’s Weekly BlogsSocialMediaToday.com

Alan’s Monthly BlogConnectivity.com

turner4D on Twitter @turner4D