de norte a sur media kit

61 Willow Street-Suite 214Elmwood Park, NJ 07407-1837www.denorteasur.com

Tel: (201) 300-2914Fax: (201) 300-2733

E-Mail: [email protected]

Fundado en 1980 www.denorteasur.com Año 32 • No. 365 • Enero de 2012 (Ejemplar gratuito)

ADVERTISING AGREEMENT

PAYMENT: Advertisers are required toinclude 50% downpayment with insertionand 50% upon receipt of invoice, and pay-ment is due to DE NORTE A SUR no laterthan the 3rd day prior to publication date.Recognized advertising agencies arerequired to pay DE NORTE A SUR by the30th day of publication date. All clientswith open account billing see invoice for thedue date.

AGREEMENT

1 – DE NORTE A SUR reserves the right,without any liability whatsoever, to revise,reject or cancel at any time any advertisingthat the publisher deems unacceptable forany reason.

2 – No allowance is granted for errors inadvertising that do not materially affect thevalue of the advertisement. Any camera-ready advertising submitted that does notconform exactly to the publication’srequirements will be enlarged, reduced, orfloated at the discretion of the productiondepartment.

3 – The advertiser and its advertisingagency, if any, each represents that it isfully authorized and/or licensed to publishthe entire contents and subject matter con-tained in its advertisement. The advertiserand its agency, if any, will indemnify andsave harmless DE NORTE A SUR, and theirofficers or employees against all loss, liabil-ity, damage, and expense of any naturearising out of the copying, printing, or pub-lishing of its advertisement including with-out limitation reasonable attorney’s feesresulting from claims or suits for libel, viola-tion of rights or privacy, plagiarism, andcopyright and trademark infringements.

4 – All orders are accepted subject tolabor disputes, accidents, fires, acts of God,or other contingencies beyond the publish-er’s control (whether like or unlike any ofthose enumerated herein) that prevent thepublisher from partially or completely pro-ducing, publishing, or distributing thenewspaper for any reason. Further, thepublisher shall not be liable for damages ifthere is refusal or failure to publish anadvertisement or distribute the newspaperfor any reason.

5 – Rates and conditions may changewithout previous notice from DE NORTE ASUR, except for customers with contractexpressing other conditions.

6 – All collection costs necessary to col-lect any amount due to DE NORTE A SURwill be paid by the advertiser, includingreasonable attorney costs.

OPEN ACCOUNT BILLING

PAYMENT: The due date will be includedin the invoice and/or a separate letter, iffor any reason DE NORTE A SUR does notinclude the due date in your invoice and/orletter, the invoice will be due upon receipt.All billing procedures are automated, anda 1.5% monthly service charge (18% annu-al percentage rate $15.00 minimummonthly charge) will be automaticallyadded to account balances not paid within30 days from invoice date, however if DENORTE A SUR does not receive the pay-ment after 90 days, this account will beconsidered delinquent, and will be for-warded to our collection agency, andreported to the corresponding creditbureau (Dun & Bradstreet if business).

Member of Member of

HISPANIC OWNEDNEWSPAPERS

1980 1992

2001 2012

Founded in 1980 | Fundado en 1980


Tel: (201) 300-2914Fax: (201) 300-2733


“Noticiero De Norte a Sur”, Noticiero Argentino-Uruguayo, one of the leading Hispanic newspapersin the United States and Canada, was founded in 1980 to meet the demands of the growing community of immi-grants from South America. It now boasts a circulation of 30,000 copies, which are distributed in mayor citiesof both countries. Since its beginnings, it has published every month without interruption.

Back in 1980, the growing number of Hispanic immigrants to the U.S., from Argentina in particular,and their need for information in Spanish, prompted us to start a newspaper, geared to inform this growingcommunity, which we aptly named the Noticiero Argentino.

The launching of Noticiero Argentino was a great success. It was greeted with delight by theArgentinean community and we grew. As the newspaper became established, it also began to evolve. Our firstmayor change was to open our pages to another South American community that was also growing, theUruguayan. This group, as had the Argentineans before them, gave the newspaper a thunderous welcome andembraced it. Our newspaper now had another voice, thus becoming Noticiero Argentino Uruguayo.

As time went by, we realized that, although there are people of many Hispanic nationalities in theU.S., their goals, needs and wants, were the same. With this in mind, we set out to make one more mayorchange in the newspaper and started to cover the Hispanic community regardless of nationality. However, ouroriginal commitment to the Argentinean and Uruguayan communities did not change. We continue to coverthem as aggressively as always but with the difference that other communities now have a voice in NoticieroArgentino Uruguayo, which now goes by the name of De Norte a Sur.

As these mayor changes were occurring in our editorial content, our circulation patterns and numberswere also changing. In the beginning Noticiero circulated primarily in the New York Metropolitan area. Then,in 1988 we began distributing the newspaper in Florida with news and advertising of the area. In 1989 it wastime to move into the California and Canada (Toronto and Montreal) markets and we did, establishing thenewspaper there. Then, in 1990, we entered our next market Washington D.C., and the following year, 1991,Puerto Rico was added to our sphere of circulation. During 2007 we expanded our distribution network toAlaska, Illinois, and Pennsylvania. In January 2008 we established a Bureau in Spain and as part of our inter-national expansion we are projecting to be present in Australia during the current year.

De Norte a Sur, is today the most widely circulated Hispanic newspaper in the U.S. and Canada. Itgets to most of the major Hispanic markets in the northern hemisphere.

Each of these editions has an editorial core that is of interest to every one of our readers no matterwhere they are, the rest of the newspaper in each region consists of news and advertising of the area where itcirculates.

Today, De Norte a Sur reaches tens of thousands of people across the United States, Canada,Argentina, Uruguay, Puerto Rico and Spain with our printed edition and worldwide through our web page.

The success and confidence in our product is clearly evidenced by the quality of our advertisers whichinclude US Soccer, SBS Entertainment, Philip Morris, American Airlines, Aerolíneas Argentinas, Kraft GeneralFoods, Miller, Republic Bank, AT&T, Chase, Pepsi, Coke, RIA Envía, Goya Foods, NYNEX (now Verizon),Con Edison, Budweiser, Ladeco, US Air, Reebok, Western Union, More Money and many more.

The effectiveness, at least in the New York metropolitan area, of De Norte a Sur was augmented byour radio broadcast on WADO, the premier Hispanic radio Station in New York. Presencia, a two hour-long,Sunday program was devoted to news, interviews, music and entertainment for the Hispanic community, andran for almost a decade in the 90’s.


Language

Format

Color

Circulation

Readership

Readers per copy

Distribution

Frequency

Founded date

Published by

Publisher

Main Office

Spanish

Tabloid 10” x 14” • 5 Columns

Full Color

35,000 Copies

140,000

4

Paid, Non-Paid and Mail

Monthly (First Week of Each Month)

1980

Pamach International Group, Inc.

Luis Ríos-Álvarez

61 Willow Street-Suite 214

Elmwood Park, NJ 07407-1837

Phone: (201) 300-2914

Fax: (201) 300-2733


Web Page: www.denorteasur.com

Associations

NationalAdvertisers

Special IssueDates

Closing Date

Sections

Ad Requirements

Hispanic Media Council

National Federation of HispanicOwned Newspapers

US Soccer, SBS Entertainment, PhillipMorris, Coke, Pepsi, Kraft GeneralFoods, Chase, American Airlines, AT&T,Budweiser, Reebok, Miller, RepublicBank, Verizon, Aerolíneas Argentinas,Pepsi, Goya Foods, Con Edison, Ladeco,US Air, Lan Chile, Western Union,More Money, and many more.

All Holidays and Independence Daysof Latin American Countries and USA.

25th Day of Every Month

News, Food, Sports, Travel,Entertainment, Fashion, Automobiles,Real Estate, Health, Business,Immigration, Politics, Etc.

85 lines per inch300 dpi resolution.File types accepted: Photoshop,EPS, TIFF, Quark, JPG and PDF.


Tel: (201) 300-2914Fax: (201) 300-2733



ADV E R T I S I NG RA T E SSize SAU Ad Size Page Length Cost Column/Inch TotalFull Page 5x14 10x14” 14” $21.50 $1,500.00Half Page 5x7 10x7” 7” $21.50 $750.00Half Page 2.5x14 5x14” 14” $21.50 $750.00Half Page 3x11.6 6.5x9.25” 9.25” $21.50 $750.00Quarter Page 2.5x3.5 5x7” 7” $21.50 $375.00Front Page Banner $900.00 per inch (maximum 3 inches)

Color Rates: Full Color......................................$200.00

Free Webpage Advertising Included.

Special Inserts: $150.00 per Thousand (Minimum 10,000)

15% Commission to Recognized Advertising Agencies


Tel: (201) 300-2914Fax: (201) 300-2733



D I S T R I B U T ION U.S.A. NEW YORK-NEW JERSEY ALASKA CALIFORNIA CONNECTICUT FLORIDA ILLINOIS MASSACHUSETTS PENNSYLVANIA RHODE ISLAND WASHINGTON, DC ARGENTINA URUGUAY CANADA SPAIN PUERTO RICO


Luis Ríos-AlvarezEditor

work : 201.300.2914 fax : 201.300.2733 cell : 201.960.8618 email : [email protected] web : www.denorteasur.com

61 Willow Street-Suite 214, Elmwood Park, NJ 07407-1837

Fundado en 1980 www.denorteasur.com Año 32 • No. 364 • Diciembre de 2011 (Ejemplar gratuito)


Tel: (201) 300-2914Fax: (201) 300-2733


De Norte a Sur Publisher’s Bio

Luis Rios-Alvarez was born in Montevideo, Uruguay where he collaborated with several

newspapers throughout his years as a student.

Upon his arrival to the United States, he wrote for several publications (La Tribuna, La

Raza, De Norte a Sur), published his own newspaper (Gaceta Rioplatense) and acted as cor-

respondent for Radio 880 of Mexico.

In 2007 he became Publisher-Editor of De Norte a Sur, a Spanish language monthly pub-

lication founded in 1980.

Since taking the helm, he increased de distribution to cover several states of the Union

(NY/NJ Metropolitan area, Pennsylvania, Illinois, Florida, California, and Alaska) and also

to other countries besides Argentina, Uruguay, Canada and Puerto Rico.

Also established a European base in Barcelona (Spain) from where it is distributed to

other European countries.


de norte a sur media kit

Documents

invoice date

norte asur

receipt of invoice

thedue date

invoice andorletter

open account billingpayment

unacceptable forany

collection agency