De La Abuela flour tortillas

C.E.O. Jose Armando Hernandez Gabaldon

De La Abuela flour tortillas is dedicated to the sales and manufacture of flour tortillas.

The executive summary :

◦ In short word:

The market:

Promotion:

Chipotle flour tortillas Nopal flour tortillas Crepa flour tortillas Buñueño p/freir Oats with amaranth Normal Burrito flour tortilla Integral flour tortilla

Variety:

Sales in supermarkets and convenience stores.

Sales strategy:

Manufacture:

Introduction:

Mission Vision Objectives Manufacture Sales Strategy of market Market segments Customers and sales Vehicles The prices in the market Promotion Sustitute Products Competition And the company Now

Introduction:

Feed-meet-delight the nation

Vision: In 2045 be the leader company of flour tortillas in

sales and manufacturing in Mexico.

Mission:

Long Therm- In 2045 a leader company in the nation of flour tortillas.

Midle Therm-In 2030 have a presence in 22 states of the nation

Short Therm-In 2015 be a leader company in Puebla State, in manufacture and sales.

The Principals Objectives:

-The manufacture is a differenttial advantage in the product, why ? THE GOOD

COOKING

Manufacture:

-The other factore is the exact use of whater.

Because if you use more water, the flour tortilla is expired, because create the fungus.

And you use the less water is dry and breaks.

Manufacture:

c Now the company

has 3 vehicles. Two Kangoos and one spark.

Sales:

-Now the company has 2 sales agents.-Now De La Abuela COMPANY has 1000 of

customers. ( 75% in Puebla City).

Sales:

Invade all market. All convenience stores. The people see the product in the principal

super markets .

The principal promotion is : A tv Show in a local T.V .

“In televisa Puebla, and in Panoramics Ads.

Strategy of market:

The people see the Grand mother in all places.

The Strategy:

The All family ( normal flour t./ Crepa/Chipotle and Integral)

The kids (crepa, oats with amaranth/ normal)

The healthy feeding “womans-grand parents”

(Integral, Nopal, Oats with Amaranth)

The Market Segment:

Convenience Stores Super Markets Sale to the public (Sales Point) Restaurants Lunch Counter

The segment of Customers:

Corn Tortillas

Sustitute Product:

In tha nation the best competitor

In the Puebla State: 11 Differents. In the market in (Puebla State ) De La

Abuela f.t. is a more expensive Product But the customer preffer my product. Because dont use conservative.

Competitors:

Strategic PossitionEasy acces of customer

Risk assesment

What we sell ?? FAMILY MOMENTS