de gezondheidszorg op linkedin benelux

BeNeLux Insights in the HealthCare Industry

Webinar led by Jelle Linssen & Marlene de Koning

September 2014

Introduction

#INgezondheidszorg

Agenda

1 Overview of BeNeLux HealthCare Industry

2 How are these Professionals represented on LinkedIn?

4 How active are HealthCare Practitioners on LinkedIn?

3 What are HealthCare Practitioners looking for in a job?

5 How are HealthCare Practitioners using LinkedIn for career moves?

Why Social Recruitment?

©2014 LinkedIn Corporation. All Rights Reserved.

https://www.youtube.com/watch?v=6JYjaBb3P8o

LinkedIn: A global pool of talent

3M+ INDONESIA

2M+ PHILIPPINES

1M+ MALAYSIA

1M+ SINGAPORE

1M+ SAUDI ARABIA

18M+ BRAZIL

100M+ UNITED STATES OF

AMERICA

9M+ CANADA

27M+ INDIA

6M+ AUSTRALIA

1M+ NEW ZEALAND

3M+ SOUTH AFRICA

1M+ UNITED ARAB EMIRATES

16M+ UNITED KINGDOM

8M+ FRANCE

7M+ ITALY

2M+ BELGIUM

1M+ DENMARK

3M+ TURKEY

5M+ NETHERLANDS

1M+ SWEDEN

6M+ SPAIN

313M+ Members

worldwide

+2 New members per second

+3M LinkedIn Company Pages

5M+ CHINA

©2014 LinkedIn Corporation. All Rights Reserved. Source: LinkedIn Data from Sep’14

Growth of

vacancies As of 2015 the

employment need will start

growing again

10% of Dutch

labour is in

healthcare The chance of working

in the healthcare

industry is 1:10

Dutch

economy Only 25% of the costs

in healthcare is

specialist care

What is happening in the Healthcare Industry?

Sources: NVZ zorg loont brancherapport, Arbeidsmarktprognoses van VOV personeel, CBS and CPB


Agenda






611k+ Members in the HealthCare Industry on LinkedIn Benelux

*Healthcare Professionals are members working within the Healthcare Industry

Source: LinkedIn Data from Sep’14

There are a total of 611k+ HealthCare

Professionals on LinkedIn within BeNeLux


Two main clusters where these Professionals

are located are around Brussels and within the

Randstad

1%

23%

76% Luxembourg

Belgium

Netherlands

Source: LinkedIn Data from Sep’14 ©2014 LinkedIn Corporation. All Rights Reserved.

36%

3% 9% 3%

49%

36% of the HealthCare Professionals on

LinkedIn are HealthCare Practitioners

*Other contains e.g.: Research, Sales & Purchasing, Legal, Marketing, HR.

Admin

Support

Other HCPs

IT

Source: LinkedIn Data from Sep’14 ©2014 LinkedIn Corporation. All Rights Reserved.

Top Occupations for HealthCare Practitioners

are…


Psychiatrist

Pharmacist

Caregiver

Psychologist

Nurse

Physician 26%

25%

11%

8%

4%

1%

*Other HCPs are e.g.: Physiotherapists, Medical Assistant / Technician, Medical Administrator

Source: LinkedIn Data from Sep’14

HCPs are a fast growing population on

LinkedIn BeNeLux

+31% joined LinkedIn

In 2013

©2014 LinkedIn Corporation. All Rights Reserved. Source: LinkedIn data over 2013

*Growth is calculated as people who joined LinkedIn during 2013 as percentage of HCP base at the end of 2012

…With Nurses & Caregivers growing even

faster

+31% Growth in HCPs

+57% Growth in Nurses

+100% Growth in Caregivers

In 2013

©2014 LinkedIn Corporation. All Rights Reserved. Source: LinkedIn data over 2013

Recap

611K+ HealthCare

Professionals on LinkedIn of

which currently 36% are HCP’s

HealthCare Practitioners is a

very fast growing category of

professionals on LinkedIn, more

than 31% growth during 2013


Agenda






The top 3 criteria that HCPs look for in a job are

Challenging Work, Cultural Fit and Good Colleague

Relationships

Source: In Q1 2014, we surveyed LinkedIn members to identify they key attributes that professionals want when considering a job opportunity.

Sample size: 245 HCP members & 10k+ in the total market within the BeNeLux

69%

60%

56%

41%

36%

65%

61%

41%

50%

33%

Challenging Work

Culture that fits myPersonality

Good Relationship withColleagues

Excellent Compensation &Benefits

Values EmployeeContributions

HealthCare Professionals

Entire Market


How can you communicate with your

audience?


Agenda






Top Followed companies by HCPs are

31% of HCPs follow 1 or more companies

HealthCare Practitioners are following

HealthCare companies

1Excludes current employer

©2014 LinkedIn Corporation. All Rights Reserved. Source: LinkedIn Data until May’14

78%

71%

68%

More likely to respond to InMail

Interested in new jobs

News & insights

71% of members who follow your company are interested in working for you


41% of HCPs are a member of 1 or more groups

HealthCare Practitioners are looking for

engagement on LinkedIn

1% of members active within the last 6 months

Source: LinkedIn data, Company update data between Mar’14 and Aug’14

66% of HCPs saw a company update


Agenda






Gaining Insights

Followers &

Sponsored Updates

In their email Inbox

When they search

for or are targeted

with jobs

Via ads throughout

LinkedIn

When they research

your company and

careers page

When they network

with your employees

Tom

VandenBosch

How can you engage with HealthCare

Practitioners on LinkedIn


Source LinkedIn Data, Hires in 2014 up until Aug’14

HealthCare Practitioners are changing jobs

7k+


HealthCare Practitioners

changed jobs since January’14

*Members who changed job are identified by having changed their profile from one job to another

42% of new hires looked for jobs on LinkedIn

42% Looked for Jobs on LinkedIn

12% of job changers were followers of the

company before they were hired

©2014 LinkedIn Corporation. All Rights Reserved. Source LinkedIn Data, Hires in 2014 up until Aug’14

*Members who changed job are identified by having changed their profile from one job to another

Apply to your jobs Bringing him to your targeted Career Page

If talent is not actively looking, how will they know you are hiring?

Tom VandenBosch Psychiatrist Your ideal candidate

Seeing relevant Jobs

Visiting Home page


3 Key takeaways Why?

Having good relationships is

the most significant

differentiator for HealthCare

Practioners

Of the 611K people in the

HealthCare Industry more than

7K changed jobs in 2014

42% of job movers is looking on

LinkedIn for opportunities, are

they able to find you?


de gezondheidszorg op linkedin benelux

Recruiting & HR

linkedin data

linkedin benelux

sep142014 linkedin corporation

cpb2014 linkedin corporation

healthcare professionals

healthcare industrysource

healthcare industry

benelux insights