ddi 2 lecture dialogue integrative design
TRANSCRIPT
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c4i/1. Practice
DialogueListening to tech.Josep Mª Monguet
Ex Machina, 2015
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This “telephone” has so many defects as to be considered a serious communication system. The device has no inherent value for us” Western Union’s Internal memo. 1876
NO listening to tech.
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“Airplanes are interesting toys but of no military value” Marshal Foch, France War College. 1911.
NO listening to tech.
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“In the future computers will weight no more than a ton …” Technological forecasting. Popular Mechanics. 1949
NO listening to tech.
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“I think that the world market for computers is may be of five machines”. Thomas Watson, president at IBM. 1943
NO listening to tech.
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“TV is not going to be in the market for more than six months. People will be bored of looking at the same box all nights” Darryl F. Zanuck. General Manager at 20th Century Fox. 1946
NO listening to tech.
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“There is no reason to think that people wants to have a computer at home”Ken Olson, founder of Digital Equipment. 1977
NO listening to tech.
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“We don’t like that sound. Guitar music is finished” Answer of DECCA Recording Co. to The Beatles. 1962
NO listening to tech.
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NO listening to tech.
“There is no home-computer market”Apple's CEO John Sculley. 1987
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“… Big loss in repairs and clean up $ 7 billion, oil tanker Prestige, sank of the coast of north-east Spain, dumping 63.000 T into the ocean. 2002”
NO listening to tech.
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NO listening to tech.
A Tsunami Warning System sends SMS text message to users within 120 seconds from the moment a seismic event is recorded…
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New thinking for new solutions
“The problems we have created in the world today will not be solved by the level of thinking that created them.” Albert Einstein
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Think we’re right & certain
Experiencing a sense of cognition.
So, the world makes sense.
Puts us in a good mood
Desire to be right and feeling certain, is a built-in
"biological drive"
Thinking is difficult
We’re less vigilant
Believing we understand far more than we actually do.
More prone to making logical errors
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Base From techniques … … to thinking
Communication Graphic & visual. New synthesis of words and images
New dimension of design
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Base From techniques … … to thinking
Objects Product - humanRelationship.
Integrative argument that unites people and things.
New dimension of design
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Base From techniques … … to thinking
Activities Effective & efficient organisation to deliver services.
Achieving an organic flow of intelligent, meaningful, and satisfying experiences.
New dimension of design
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Base From techniques … … to thinking
Environments Complex systems or environments for living, working, playing, and learning.
Exploring the role of design in sustaining, developing, and integrating human beings into broader ecological and cultural environments.
New dimension of design
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Base From techniques … … to thinking
Communication Graphic & visual. New synthesis of words and images
Objects Product - humanRelationship.
Integrative argument that unites people and things.
Activities Effective & efficient organisation to deliver services.
Achieving an organic flow of intelligent, meaningful, and satisfying experiences.
Environments Complex systems or environments for living, working, playing, and learning.
Exploring the role of design in sustaining, developing, and integrating human beings into broader ecological and cultural environments.
New dimension of design
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Observe context
Ideate solutions
Inspiration
Test prototypes
Ideation
Implementation
KnowledgeCreativity
TechnologyBusiness
How does designers work?
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Thinking & living
producer-userend-user
problem
solution
tools
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Thinking & learning with intention
Concrete experience
Observation & Reflection
Conceptualization
Proposing alternatives
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Design Thinking. Definition 1.
Rationality
Empathy Creativity
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1. Inspiration
2. Conceptualization
3. Implementation
Design Thinking. Definition 2.
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synthesis
convergence
analysis
divergence
solutionalternatives
observationneeds
1 ….2 …3 …4 …
Design Thinking. Definition 3.
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Thinking traps. An experiment. 1/2
Suppose the government is gearing for the outbreak of an unusual disease, which is expected to kill 600 people. Two alternative programs to combat the disease have been proposed, and you must choose which one you think is better. These are the estimates of the outcomes for each program:Program A: 200 people will be saved.Program B: There’s a 1/3 chance that 600 people will be saved, and a 2/3 chance that no people will be saved.Make a note of your choice.
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Thinking traps. An experiment. 2/2
Now suppose that, instead of those two programs above, you’ve been presented with the following two programs instead. As in the previous situation, pick the one you think is better.Program C: 400 people will die.Program D: There’s a 1/3 chance that nobody will die, and a 2/3 chance that 600 people will die.Make a note of your choice.
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Applying Design Thinking as a strategy for creative application of technology
To take profit of this practice you have to try to be conscious of the many traps that exist in the way we tend to think, and the need to be holistic in the process of learning, working and embracing design projects.
This practice is about:
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Apply a Design Thinking methodology to leverage technology in a product, service, task or organisation.
+ Understand Design Thinking (DT), and the way it works.
+ Be able to discuss the advantages and limitations of DT as a working strategy in our innovation project.
Objectives of the practice:
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TakeoffTechnology g ideas g Concepts Executing
Prototypes41 2 3
Prepare Inspire Conceive Implement
Selection of appropriated technologies
Creation of clusters of
ideas
Enhancement of ideas
throughout its definition
Development and test of a
prototype
To do’s
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Case: Technology enhanced business simulation game.
Mobile appswould allow real time continuous participation
Incorporation of simulated real time news into the game
News could force decision making and change pace of game
List of news and connection with possible decisions …
To do’sTakeoff
Technology g ideas g Concepts ExecutingPrototypes
41 2 3
Prepare Inspire Conceive Implement
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Selection of appropriated technologies
To do 1. Preparation
Main Complementary
Technology
Justification
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Creation of clusters of ideas
To do 2. Inspiration
Tech. Function Ideas List of ideas Cluster Rank
***** 1
2
3
4
…
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Enhancement of ideas throughout its definition
To do 3. Conceptualisation
Cluster Concept title Concept definition
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Development and test of a prototype
To do 4 “Concept”. Implementation
Concept Prototype Test of the prototype
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