dclg masterclass 2014 v2
DESCRIPTION
Colum Lowe, Design CouncilTRANSCRIPT
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Department of Communities and Local Government
Design Thinking
Colum Lowe 4th November 2014
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Design as a framework to innovate
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Innovating through design Deliver Solutions which work
Develop Potential solutions
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Deliver Solutions which work
Develop Potential solutions
Define The area to focus upon
Discover Insight into the problem
Innovating through design
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Deliver Solutions which work
Develop Potential solutions
Define The area to focus upon
Discover Insight into the problem
Being people centred
Being visual
Being collaborative & iterative
Innovating through design
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Being people centred
Principle one
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- Who pays for it?
- Who uses it day to day?
- Who told someone else to buy it?
- Who selects this product for retail?
- Who takes it from you out into the world?
- Who sells it to the customer?
- Who looks after it if it goes wrong?
Shopper
User
Specifier
Buyer
Distributor
Retailer
Service
The real customer
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Extreme (Power users)
Extreme (Rejectors)
Core
Extreme Users Rich insight can be found at the edges
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Being visual
Principle two
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Sketching an idea for a product
Physical stuff Objects and spaces, large and small.
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Showing the underlying technology
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1854 cholera epidemic
Water not miasma
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Being collaborative and iterative
Principle three
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Prototyping products
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Prototyping communications
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Prototyping environments
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Can you afford not to prototype?
170,000 households £65,000
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Risk management
For every £1 spent solving a problem in design stage, it costs £10 to tackle in development and £100 to rectify after launch.
£1 - £10 - £100
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Prototyping Manage risk by trying things out quickly and cheaply.
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Thank you www.designcouncil.org.uk