DIGITAL CINEMAACTION BEHIND THE SCREEN

PresenterPooja ManujaRahul PrasadSudeep Nair

Business

Distribution

Experience Technology

THE CORE VALUESThat build our business

That build our business

In 1999 Digital Projection conceptualize in America

In 2002 Digital cinema initiatives was formed

January, 2007 “Guru” became the first Indian movie in Jpeg format

June, 2010 there are 16000 digital screen

End of 2016 100% of worldwide cinema screen would be converted to digital

HISTORY DIGITAL PROJECTION SYSTEM SMART

When We Inspire OthersEXPERIENCE ANALOG PROJECTION SYSTEM

• Traditionally films shot on acetate negatives.

• These are then “spliced” together to form a reel of film.

• These are then feed through a projector which makes the pictures appear to be moving.

EXPERIENCE DIGITAL PROJECTION SYSTEM SMART

• Digital technology can store and transmit huge amount of

data exactly as it was originally recorded without gen loss.

• Analogue technology (film) loses information in transmission and generally degrades with each viewing

• Digital information is a lot more flexible than analogue information

TECHNOLOGYWORKFLOW OF DIGITAL CINEMA PROCESSING

DCIDigital Cinema Initiatives, LLC (DCI) was created in

March, 2002, and is a joint venture of Disney, Fox, Paramount, Sony

Pictures Entertainment, Universal and Warner

Bros. Studios. DCI's primary purpose is to

establish and document voluntary specifications for an open architecture for digital cinema that ensures a uniform and high level of technical

performance, reliability

and quality control.

TECHNOLOGYCONTENT WORKFLOW DCP/DCM MASTERING AND SECURITY

DSMDCDM

J2KCPL

KDM

IMPACT ON BUSINESS PRODUCTION

ANAL

OG

• Really expensive• Prices range of $ 1500 to

$ 3000• Star Wars Attack of the

clones would have costed $1.8 million.

DIGI

TAL

• Shot on digital• Edited• Export as DCDM Master• Less time consumption• DCP Output• Star Wars : Attack of the

clones actually costed $16000.

ANAL

OG

• Cost $1500-$3000 per print• Wt. 40 – 50 KG / Print• Expensive to ship heavy reels

of film and then to collect them when film finishes its run

• Limited release due to print cost

• Physical shuffling of print in Town/vicinity

• Cannot be reused

DIGI

TAL

• Virtual Print Fee + Licence Cost

• Wt. 500-1000 Gram / Print• Print cost is almost null• Sent via broadband or

Satellite• Virtually no shipping costs• Films can be opened

simultaneously all over the world

• DCP HDD can be reused

IMPACT ON BUSINESS DISTRIBUTION

ANAL

OG

• Quality deteriorate in transportation and per show

• Bulky - difficult in handling• Physical shuffling of print in

Town/vicinity• Not secured

DIGI

TAL

• Quality doesn’t impact• Can fit in HDD – Easy handling• Or Sent via broadband or

Satellite• HDD can be shuffled easily• Highly secured

• Control no. of shows• Control no of days• Forensic watermarking

IMPACT ON BUSINESS EXHIBITION

Where do we stand• As on 4th May 2014... 37711 screens out 40,000 screens in the US,

3013 screens in Canada.. 79043 screens internationally.

• Today 90% of the movie screens across the globe are digital