dcbadd2015 getting your hands dirty with ux slides

Ge#ng Your Hands Dirty with UX GETTING YOUR HANDS DIRTY

WITH UX

Andrea Libelo, the UX

Kelly Hobbs, the BA

•  Master’s degree in psychology •  6+ years of professional experience

in UX and related fields. •  Member of UXPA •  ContribuHng blogger for UXPA DC •  Excella ConsulHng •  @DreaLibelo

•  10+ years of experience as BA and PM •  Lean Six Sigma Black Belt •  PMP, CSM, CSPO •  Member of IIBA •  Excella ConsulHng •  @KellyAHobbs

2300 Wilson Blvd., Suite 630, Arlington, VA 22201 | (703) 840-8600 | excella.com | @excellaco

What is Business Analysis?

“…the pracHce of enabling change in an organizaHonal context, by defining needs and recommending soluHons that deliver value to stakeholders.”

-‐Interna*onal Ins*tute of Business Analysis

h[p://www.iiba.org/Careers/What-‐is-‐Business-‐Analysis.aspx

Getting Your Hands Dirty with UX excella.com | @excellaco

What does UX mean to YOU?


What is User Experience?

“UX encompasses all aspects of the end-user's interaction with the company, its services, and its products.” "

– Jakob Nielsen & Don Norman!

h[p://www.nngroup.com/arHcles/definiHon-‐user-‐experience


UX Umbrella

h[p://www.dswillis.com/talks/2014/4/the-‐ux-‐umbrella


UX Process

h[ps://bravodesigninc.com/web-‐design-‐news/ergonomics-‐and-‐the-‐user-‐experience/


______ is responsible for the user experience.


Everyone

Magic triad

UX BA

Dev


UX/BA conHnuum

UX

BA

BUSINESS USERS

Adapted from: jamieclouting.co.uk, inews.berkeley.edu


BA + UX

“BAs are the voice of the business and UXers bring mul.ple perspec.ves together to form a cohesive view; to be successful both should be involved in ALL stages of the product’s lifecycle.” -‐ Aaron Majcher & Jacklyn Burgan

h[p://www.slideshare.net/jacklynburgan/lean-‐ux14-‐final-‐version


Get YOUR hands dirty!



HOW do you save the world?

Our Case Study Process Getting Your Hands Dirty with UX excella.com | @excellaco

Case Study •  Business interview •  Paper prototype •  Brainstorming sessions •  Sketches •  User Interviews •  Persona and Storyboard/Journey Map •  Wireframes •  High Fidelity Prototypes •  User tests •  IteraHve design changes


Now it’s your turn to SAVE the world!


Tips for BAs

•  Talk to your users. •  Work with your UX resource. •  Observe UX pracHHoners. •  Iterate


A great team combines both perspecHves.

A great UXer understands the needs of the user.

A great BA understands the language of the business.


Thank you!

Andrea Libelo (@DreaLibelo) Kelly Hobbs (@KellyAHobbs)

2300 Wilson Blvd., Suite 630, Arlington, VA 22201 | (703) 840-8600 | excella.com | @excellaco