DC vs. Marvel: A Social Media ShowdownWith Tara Clapper SEMrush Blog Editor (@TaraMClapper)SEMrush.com/blog

Why DC and Marvel?Established brands: DC (Detective Comics) was founded in 1934; Marvel in 1939.Multiple sales streams: comic books, movies, TV shows, licensed apparel and toys, etc.Industry constantly responds to criticism and cultural trends.Balancing established and emerging demographics.Comics are fun. Who’s your favorite superhero? Respond in the question box!

Who is Tara, anyway?

Social Media: By the Numbers

Looking at the numbers, Marvel generally crushes it compared to DC, but likes aren’t everything.Both brands also manage sub-accounts on social media networks.Let’s take a quick look at a site by site comparison.

Facebook Presence: DC

Facebook: DC – Emerging Demographic

Facebook Presence: Marvel

Facebook: Comparing Community

Marvel

DC

Pinterest: Marvel

Pinterest: Marvel (Continued)

Pinterest: DC

Pinterest: DC (Continued)

Instagram: Marvel

Instagram: Marvel (Continued)

Instagram: DC

Instagram: DC (Continued)

Twitter: DC

Twitter: DC (Continued)

Twitter: Marvel

Take a Closer Look

Read the post on the SEMrush Blog:

http://bit.ly/DCMarvelShowdown (Note: URL is case sensitive)

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