David C. Sullivan 220 Tree Top Lane Hockessin, DE 19707

Mobile: (302) 489-9297 Email: dsulliv6@verizon.net

EXPERIENCE SUBARU OF AMERICA

2013 – Present Marketing Strategy & Launch Manager Cherry Hill, NJ

Coordinates 100+ staff within greater Subaru & agency environment. Runs bi-annual

Universal Agency & Field briefings to keep entire Subaru team and agency partners aligned

& consistent on strategy, branding & messaging across all marketing initiatives

Led $100M+ marketing launches of 2015 Subaru Legacy & Outback. Sales doubled,

awareness & excellent opinion metrics all at record levels

Developed and successfully implemented a US-market performance brand strategy &

execution for Subaru Tecnica International (STI) – Subaru’s performance brand

Manages all Product & Cross-Carline Marketing Launch marketing planning & execution –

timing, strategy, creative (co-approver), platform(s), and messaging

Developed and led implementation of marketing for STARLINK, Eyesight, and all awards,

accolades and partner marketing initiatives – including Consumer Reports licensing

activation of over $1M in Spring 2016

Manages personal staff of 3 (2 full-time, 1 intern) incredibly motivated & hard-working

Subaru employees. Coaches, guides and prepares staff as future leaders.

2012 – 2013 Cross-Carline Planning Manager Cherry Hill, NJ

First American employee to be included on an FHI product program along with FHI

Engineering personnel – guiding planning on worldwide audio/infotainment & telematics

strategy, human-machine interface, and marketing partnerships

Successfully planned, proposed, and guided through initial kickoff SOA’s all-new telematics

engineering & business proposal – adding $10M+ in revenue annually

Planned, led and managed SOA presence at 2013 Consumer Electronics Show. Generated

16M+ unique media impressions over a one-week time frame

Speaker/Panelist at two (2) Telematics Update conferences in 2013, OMMA Mobile

Conference 2013

2004 - 2012 Car Line Planning Manager Cherry Hill, NJ

Planned & executed all-new lineup & pricing strategies for 2008-2015MY - resulting in 100%+

sales growth for Legacy and 80%+ sales growth for Outback

Led product promotions efforts with media for 2010 Legacy & Outback launch - resulting in

Outback winning 2010 Motor Trend SUV of the Year award

FORD MOTOR COMPANY

2002 – 2004 Product Planning Supervisor Dearborn, MI

Led 3 direct staff and 50+ cross-functional team in successful planning & execution of a

$568M crossover SUV program

Developed data-based product proposals totaling over $27M+ in annual savings

1998 – 2000 Product Engineering Team Leader Dearborn, MI

Led team of 10+ engineers in successful development and launch of $42M frame system on-

time and on-budget

Won the 2000CY Ford Truck Significant Achievement Award for co-leading development of

an all-new web-based Engineering Portal

1995 – 1998 Program Management Analyst Hiroshima, Japan

Developed and led ad-hoc program purchasing process along with Mazda Motor Company

staff in Japan, sourced 1600+ parts on time for a $1.6B vehicle program

1993 – 1995 Product Engineer Dearborn, MI

Created original designs that cut part cost by 50%, resulted in over $6M in annual savings,

and introduced over 25 lbs. in weight savings to 1997 F150 truck program - resulted in two

(2) 1994CY Truck Significant Achievement Awards

Co-led and developed an SUV product proposal which became the Ford Escape crossover -

which has since sold over 1,000,000 vehicles and contributed tens of billions in revenue to

Ford Motor Company - won the 1995CY Truck Significant Achievement Award

UNITED STATES MARINE CORPS

1993 – 1996 Rifle Company Commanding Officer, USMCR Saginaw, MI

Led 200+ Marines & Sailors of Bravo Company, 1/24 Marines through rigorous annual

training schedules and two summer deployments - awarded Navy Achievement Medal for

innovative training program & operational excellence

1988 – 1993 Officer in Charge, 1st Marines Boathouse, Platoon Leader Camp Pendleton, CA

Developed new logistics system for 1st Marines Boat Maintenance Facility, saved $1M+ in

operational costs by streamlining purchasing of supplies

Served in Operations Desert Shield, Desert Sting & Desert Storm as Infantry Platoon Leader

during wartime - led 45 Marines & Sailors through wartime

EDUCATION CORNELL UNIVERSITY – JOHNSON SCHOOL OF MANAGEMENT

2000 – 2002 Masters of Business Administration – Marketing Ithaca, NY

3.6 cum GPA, Founder – Johnson School Rugby Club, Rugby Team Captain – 2001

VIRGINIA MILITARY INSTITUTE

1984 – 1988 Bachelors of Science – Mechanical Engineering Lexington, VA

3.4 cum GPA, Cadet Company Commanding Officer, Cadet Training Cadre (3 years)

PERSONAL DELAWARE CIVIL AIR PATROL

2015 – CURRENT Deputy Commander of Cadet Squadron MER-008 New Castle, DE

Leads all-volunteer cadet squadron of 53 youth aged 12-21 through Aerospace Education,

Cadet Leadership programs, and Emergency Services training

CUB SCOUTS OF AMERICA

2015 – CURRENT Assistant Den Leader, Den 12 Hockessin, DE

Leads Den of 12 boys through Cub Scout training program, trained scout leader

POLICE ATHLETIC LEAGUE OF DELAWARE

2010 – 2012 Flag Football Coach Hockessin, DE

Volunteered 10 hours per week – team was league runner-up in final year as coach