dbm presentation - safeshops café ter dolen brewery
TRANSCRIPT
DBM’S BELIEF …
WE HARNESS THE POWER OF DATA TO CREATE STRONGER RELATIONS
BETWEEN BRANDS AND CUSTOMERS.BY PUTTING THE HUMAN FIRST IN A DATA DRIVEN ECONOMY. HUMAN DRIVEN MARKETING
WHEN DIGITAL BECOMES HUMAN…
CONSUMER WANTS TO BE CONNECTED, PERSONAL RELEVANCE & INSTANT SOLUTIONS
CONSUMER WANTS TO CONTROL, BE RESPECTED & PRIVACY
PHIGITAL STORE EXPERIENCE
CONSUMER IS DECISION
MAKER…PROVIDING DATA
DATA ARE EVERYWHERE
WE MAINLY CREATE DATA OURSELVES THROUGH THE INTERNET, ONLINE SHOPPING,…REVEALING INFORMATION ON NETWORKS, INTERESTS, HABITS, BEHAVIOR,…
HUMAN DRIVEN MARKETING IS ABOUT
UNDERSTANDING YOUR CUSTOMER…
GET TO KNOW YOUR CUSTOMERS. LISTEN CAREFULLY TO THEM AND LEARN WHAT THEY NEED, WHAT THEY LOVE, AND WHAT MAKES THEM GET UP IN THE MORNING. FIND OUT ABOUT THE BEST WAYS TO REACH THEM.
ORGANIZE CONSUMER DATA
DATA MANAGEMENT
CLEANING, LINKING, CONNECTING FROM DIFFERENT SOURCES,…ACCES TO 3RD PARTY DATA
TECHNOLOGY >< LEGISLATION
LINKING WEB BEHAVIORPURCHASE
BEHAVIORDATA QUALITY
PROFILE
SOCIO DEMOPROFILE LIFESTYLE
CUSTOMER DATA
RESPONSE
BEHAVIOR
PURCHASE
PREFERENCESPURCHASE POWER
FAMILY
COMPOSITIONADD METADATA
PLATFORM ZYX
ORGANIZE CONSUMER DATA
DBM EXPERTISE
PHIGITAL STORE
APPROACHACCESS TO DATADEFINE PERSONA
DESCRIBE
ANALYSESSOLUTIONSADVICE
USABLE SOLUTIONS
TREAT YOUR DATA PROPERLY
•DOB
•First Name
Source 4
•Last Name
•Phone
Source 3
•social
Source 2
•Last Name
Source 1
Individual
Date of birth
Social
EmailPhone
First Name
3
4
2
2
1
13
date
4
rules
use
Last Name
daterules
rules
date
ECOSYSTEM, GROWING TOGETHER
Service Design : understand & mapping of customer journey Purpose design : creation or refresh the brand/vision of the client Communication strategy Touchpoints mapping Campaign creation …