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OLYMPIA COLLEGE
Diploma in Business Management
Business Management
BM 401(09)
Assignment (January 2012)
SUBMISSION DATELINE: 30TH
MARCH 2012
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Olympia College Assignment Diploma in Business Management
NOTES TO STUDENTS
Check carefully the submission date and the instructions given with the assignment. Late
assignments will not be accepted.
Ensure that you give yourself enough time to complete the assignment by the due date.
Do not leave things such as printing to the last minute excuses of this nature will not be
accepted for failure to hand-in the work on time.
You must take responsibility for managing your own time effectively.
If you are unable to hand in your assignment on time and have valid reasons such as illness, you
may apply (in writing) for an extension.
Failure to achieve a PASS grade will results in a REFERRAL grade being given.
Take great care that if you use other peoples work or ideas in your assignment, you properly
reference them in your text and any bibliography.
The outcome of this research should be in a form of an academic paper, of not less than 2000
words (not inclusive of the list of references) in length.
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LEARNING OUTCOMES ASSESSMENT CRITERIA COVERED
Understand the organisational
purposes of businesses identify the purposes of different types of organisation
describe the extent to which an organisation meets the
objectives of different stakeholders explain the responsibilities of an organisation and
strategies employed to meet them
Understand the nature of the
national environment in which
businesses operate
explain how economic systems attempt to allocate
resources effectively
assess the impact of fiscal and monetary policy on
business organisations and their activities
evaluate the impact of competition policy and others
regulatory mechanisms on the activities of a selected
organisationUnderstand the behaviour of
organisations in their market
environment
explain how market structures determine the pricing and
output decisions of businesses
illustrate the way in which market forces shape
organisational responses using a range of examples
judge how the business and cultural environments shape
the behaviour of a selected organisation
Be able to assess the significance
of the global factors that shape
national business activities
discuss the significance of international trade to UK
business organisations
analyse the impact of global factors on UK businessorganisations
evaluate the impact of policies of the European Union on
UK business organisations
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Olympia College Assignment Diploma in Business Management
I, __________________________ hereby confirm that this assignment is my own work and not
copied or plagiarised from any sources. I have referenced the sources from which information isobtained by me for this assignment.
________________________________ _________________________
Signature Date
Grading Criteria
Pass is achieved by meeting all the requirements defined in the
assessment criteria for pass for each unit.
Merit Descriptor Indicative Characteristics Evidence / Comments
identify and apply strategies
to find appropriate solutions
M1
an effective approach to study
and research has been applied
select/design and apply
appropriate methods/
techniquesM2
a range of methods and
techniques have been applied
present and communicate
appropriate findings
M3
appropriate structure and
approach has been used
use critical reflection to
evaluate own work and
justify valid conclusions
D1
the validity of results has
been evaluated using defined
criteria
take responsibility formanaging and organizing
activities
D2
substantial activities/projectsor investigations have been
planned, managed and
organized
demonstrate convergent,
lateral and creative thinking
D3
Capacity for innovation and
creative thought has been
used
OTHER COMMENTS:
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Olympia College Assignment Diploma in Business Management
Signature:
Name of assessor.
Date:.
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Olympia College Assignment Diploma in Business Management
Title: DELL Computers
DELL Computers, a leading PC supplier to corporate and government customers,
today is now among the first companies to provide its customers with the next level of
industry-standard Pentium processor power, while many vendors are still struggling to
broaden their processor-based product lines. Dell's unique ability to take a market strategy
position during important technology transitions because of its build-to-order manufacturing
process. This build-to-order approach allows the company to maintain low inventory levels
and integrate emerging technologies into systems.
Today's customers are reducing their supplier bases, providing the opportunity for the
most capable suppliers to seize huge market share gains as Dell needs to redefine its strategy
to make business capabilities within the core of the business model as it requires creating a
new strategy and bringing the company's core activities into alignment with its business
model in customer operations strategy, core operations capabilities and organization
structure. In 1994, Dell was a struggling second-tier PC maker, the company ordered its
components in advance and manufactured to inventory.Then Dell began to implement a new business model. It converted its operations to a
build-to-order process, eliminated its inventories through a just-in-time system, and sold its
products directly to consumers putting these new supply chain capabilities at the core of its
strategy, Dell developed a supply chain mastery that went far beyond the simple pursuit of
efficiency and asset productivity. However, the company had to make a series of very
difficult strategic tradeoffs to bring its functional activities into alignment with its new
business model.
Tasks:
1. Identify and examine the vision, mission, goals and objectives of DELL Computerswithin its environment.
2. Investigate and appraise the internal culture, structure, leadership, communication and
group behavior of the organization in its environment.
3. Investigate and classify the external environment factors in which this organization is
operating using PESTLED.
4. In the context of DELL Computers, critically discuss the importance and barriers to
go global.
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Olympia College Assignment Diploma in Business Management
Guidance:
Students are required to conduct a thorough research using various research tools and
relevant information search. Students are required to identify the issues or problems
for which they must describe, analyze, and discuss in the assignment. Students are advised to conduct the research with some reliable sources (for e.g. E-
brary).
References such as www.google.com must be avoided.
Harvard Referencing is mandatory.
Refer to the Assignment Writing Format Guideline in writing your assignment.
NOTE : If you are caught plagiarizing, you could have your grade reduced to zero, or
at worst, you could be excluded from the course.
End of paper
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