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    OLYMPIA COLLEGE

    Diploma in Business Management

    Business Management

    BM 401(09)

    Assignment (January 2012)

    SUBMISSION DATELINE: 30TH

    MARCH 2012

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    Olympia College Assignment Diploma in Business Management

    NOTES TO STUDENTS

    Check carefully the submission date and the instructions given with the assignment. Late

    assignments will not be accepted.

    Ensure that you give yourself enough time to complete the assignment by the due date.

    Do not leave things such as printing to the last minute excuses of this nature will not be

    accepted for failure to hand-in the work on time.

    You must take responsibility for managing your own time effectively.

    If you are unable to hand in your assignment on time and have valid reasons such as illness, you

    may apply (in writing) for an extension.

    Failure to achieve a PASS grade will results in a REFERRAL grade being given.

    Take great care that if you use other peoples work or ideas in your assignment, you properly

    reference them in your text and any bibliography.

    The outcome of this research should be in a form of an academic paper, of not less than 2000

    words (not inclusive of the list of references) in length.

    Business Management T32011DBM Page 2 of6

    LEARNING OUTCOMES ASSESSMENT CRITERIA COVERED

    Understand the organisational

    purposes of businesses identify the purposes of different types of organisation

    describe the extent to which an organisation meets the

    objectives of different stakeholders explain the responsibilities of an organisation and

    strategies employed to meet them

    Understand the nature of the

    national environment in which

    businesses operate

    explain how economic systems attempt to allocate

    resources effectively

    assess the impact of fiscal and monetary policy on

    business organisations and their activities

    evaluate the impact of competition policy and others

    regulatory mechanisms on the activities of a selected

    organisationUnderstand the behaviour of

    organisations in their market

    environment

    explain how market structures determine the pricing and

    output decisions of businesses

    illustrate the way in which market forces shape

    organisational responses using a range of examples

    judge how the business and cultural environments shape

    the behaviour of a selected organisation

    Be able to assess the significance

    of the global factors that shape

    national business activities

    discuss the significance of international trade to UK

    business organisations

    analyse the impact of global factors on UK businessorganisations

    evaluate the impact of policies of the European Union on

    UK business organisations

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    Olympia College Assignment Diploma in Business Management

    I, __________________________ hereby confirm that this assignment is my own work and not

    copied or plagiarised from any sources. I have referenced the sources from which information isobtained by me for this assignment.

    ________________________________ _________________________

    Signature Date

    Grading Criteria

    Pass is achieved by meeting all the requirements defined in the

    assessment criteria for pass for each unit.

    Merit Descriptor Indicative Characteristics Evidence / Comments

    identify and apply strategies

    to find appropriate solutions

    M1

    an effective approach to study

    and research has been applied

    select/design and apply

    appropriate methods/

    techniquesM2

    a range of methods and

    techniques have been applied

    present and communicate

    appropriate findings

    M3

    appropriate structure and

    approach has been used

    use critical reflection to

    evaluate own work and

    justify valid conclusions

    D1

    the validity of results has

    been evaluated using defined

    criteria

    take responsibility formanaging and organizing

    activities

    D2

    substantial activities/projectsor investigations have been

    planned, managed and

    organized

    demonstrate convergent,

    lateral and creative thinking

    D3

    Capacity for innovation and

    creative thought has been

    used

    OTHER COMMENTS:

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    Olympia College Assignment Diploma in Business Management

    Signature:

    Name of assessor.

    Date:.

    Business Management T32011DBM Page 4 of6

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    Olympia College Assignment Diploma in Business Management

    Title: DELL Computers

    DELL Computers, a leading PC supplier to corporate and government customers,

    today is now among the first companies to provide its customers with the next level of

    industry-standard Pentium processor power, while many vendors are still struggling to

    broaden their processor-based product lines. Dell's unique ability to take a market strategy

    position during important technology transitions because of its build-to-order manufacturing

    process. This build-to-order approach allows the company to maintain low inventory levels

    and integrate emerging technologies into systems.

    Today's customers are reducing their supplier bases, providing the opportunity for the

    most capable suppliers to seize huge market share gains as Dell needs to redefine its strategy

    to make business capabilities within the core of the business model as it requires creating a

    new strategy and bringing the company's core activities into alignment with its business

    model in customer operations strategy, core operations capabilities and organization

    structure. In 1994, Dell was a struggling second-tier PC maker, the company ordered its

    components in advance and manufactured to inventory.Then Dell began to implement a new business model. It converted its operations to a

    build-to-order process, eliminated its inventories through a just-in-time system, and sold its

    products directly to consumers putting these new supply chain capabilities at the core of its

    strategy, Dell developed a supply chain mastery that went far beyond the simple pursuit of

    efficiency and asset productivity. However, the company had to make a series of very

    difficult strategic tradeoffs to bring its functional activities into alignment with its new

    business model.

    Tasks:

    1. Identify and examine the vision, mission, goals and objectives of DELL Computerswithin its environment.

    2. Investigate and appraise the internal culture, structure, leadership, communication and

    group behavior of the organization in its environment.

    3. Investigate and classify the external environment factors in which this organization is

    operating using PESTLED.

    4. In the context of DELL Computers, critically discuss the importance and barriers to

    go global.

    Business Management T32011DBM Page 5 of6

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    Olympia College Assignment Diploma in Business Management

    Guidance:

    Students are required to conduct a thorough research using various research tools and

    relevant information search. Students are required to identify the issues or problems

    for which they must describe, analyze, and discuss in the assignment. Students are advised to conduct the research with some reliable sources (for e.g. E-

    brary).

    References such as www.google.com must be avoided.

    Harvard Referencing is mandatory.

    Refer to the Assignment Writing Format Guideline in writing your assignment.

    NOTE : If you are caught plagiarizing, you could have your grade reduced to zero, or

    at worst, you could be excluded from the course.

    End of paper

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