1

The Winning EdgeDainik Bhaskar Group

2

Source: IRS 12 Q4. AIR figs (000’s)

Top 5 Newspaper Groups of India

DAINIK BHASKAR GROUPPUBLICATION AIR

DAINIK BHASKAR 14416DIVYA BHASKAR 3531DIVYA MARATHI 1024DB STAR 343SAURASHTRA SAM 223BUSINESS BHASKAR 75DNA (JAI-AHMD-INDORE) 69

TOTAL 19681

DAINIK JAGRAN GROUPPUBLICATION AIR

DAINIK JAGRAN 16370NAI DUNIA 1358I NEXT 514MID-DAY ENGLISH 379NAV DUNIA 304MID-DAY GUJARATI 183INQUILAB 160

TOTAL 19268

TIMES OF INDIA GROUPPUBLICATION AIR

TIMES OF INDIA 7645VIJAY KARNATAKA 3553NAVBHARAT TIMES 2633MAHARASHTRA TIMES 1711MUMBAI MIRROR 819ECONOMIC TIMES 735BANGALORE MIRRROR 165SANDHYA TIMES 93AHMD MIRROR 58PUNE MIRROR 57

TOTAL 17239

HT MEDIA GROUPPUBLICATION AIR

HINDUSTAN 12246HINDUSTAN TIMES 3820MINT 224

TOTAL 16290

MALAYALA MANORAMA GROUPPIUBLICATION AIR

MALYAALA MANORAMAA 9760

TOTAL 9760

3

Dainik Bhaskar Group largest number of

Sole Readers in the country !!!

4

Sole Readership – All India (U+R)

Dainik Bhaskar Group

Dainik Jagran Group HT MediaGroup

Malayala Manorama Group

Times of India Group

128

111

8782

72

Source: IRS 12 Q4. AIR figs (0in Lacs). Sole Readership by periodicity

5

Sole Readership – All India (Urban)

Dainik Bhaskar Group

Dainik Jagran Group Times of India Group

HT MediaGroup

Malayala Manorama Group

8797

6016 5998

4737

2226

Source: IRS 12 Q4. AIR figs (000’s). Sole Readership by periodicity

6

Sole Readership – All India (Males)

Dainik Bhaskar Group

Dainik Jagran Group HT MediaGroup

Times of India Group

Malayala Manorama Group

8202 8195

6349

4669

3910

Source: IRS 12 Q4. AIR figs (000’s). Sole Readership by periodicity

7

Sole Readership – All India (Females)

Dainik Bhaskar Group

Malayala Manorama Group

Dainik Jagran Group Times of India Group

HT MediaGroup

4621

4246

2928

25252319

Source: IRS 12 Q4. AIR figs (000’s). Sole Readership by periodicity

8

Sole Readership – All India (Workforce)

Dainik Bhaskar Group

Dainik Jagran Group HT MediaGroup

Times of India Group

Malayala Manorama Group

57995567

4099

34393152

Workforce= All working individuals, except Students, Housewives, Not working & retired Source: IRS 12 Q4. AIR figs (000’s). Sole Readership by periodicity

9

Sole Readership – All India (MHI 10k+)

Dainik Bhaskar Group

Times of India Group

Dainik Jagran Group HT MediaGroup

Malayala Manorama Group

3458

3079

2564

21912083

Source: IRS 12 Q4. AIR figs (000’s). Sole Readership by periodicity

10

Sole Readership - All India (SEC-AB)

Dainik Bhaskar Group

Times of India Group

Dainik Jagran Group HT MediaGroup

Malayala Manorama Group

4211

3604

3131

2814

654

Source: IRS 12 Q4. AIR figs (000’s). Sole Readership by periodicity

11

Sole Readership - All India (‘NCCS-A’)

Dainik Bhaskar Group

Dainik Jagran Group Times of India Group

HT MediaGroup

Malayala Manorama Group

4642

35493362

2752

1522

Source: IRS 12 Q4. AIR figs (000’s). Sole Readership by periodicity

12

Sole Readership - All India (‘NCCS-A’ Urban)

Dainik Bhaskar Group

Times of India Group

Dainik Jagran Group HT MediaGroup

Malayala Manorama Group

3860

3244

2688

2452

582

Source: IRS 12 Q4. AIR figs (000’s). Sole Readership by periodicity

13

Let’s see how Dainik Bhaskar as an individual brand Stack’s up

14

Dainik Bhaskar Largest number of Urban sole readers in India

5870

4901

33592955

28582469 2367 2283 2226 2149

Source: IRS 12 Q4. AIR figs (000’s). Sole Readership by periodicity

15

Dainik Bhaskar Largest number of ‘SEC-A’ sole readers in India

11921114

1086

748705 702

529439 432 405

Source: IRS 12 Q4. AIR figs (000’s). Sole Readership by periodicity

16

Dainik Bhaskar Largest number of ‘SEC-AB’ sole readers in India

Dainik

Bhask

ar

Dainik

Jagr

an

The T

imes

of In

dia

Hindus

tan

Gujarat

Sam

acha

r

Amar Ujal

a

Anand

a Baz

aar P

atrika

Hindus

tan T

imes

Lokmat

Eenad

u

2841

2602

1656 1637 1595

1188 11871003 978 895

Source: IRS 12 Q4. AIR figs (000’s). Sole Readership by periodicity

17

Dainik Bhaskar Largest number of ‘NCCS-A’ sole readers in India

Dainik Bhaskar

Dainik Jagran

Hindustan The Times of India

Amar Ujala Malayala Manorama

Gujarat Samachar

Rajasthan Patrika

Lokmat Punjab Kesari

33143104

1597 1591 1524 1522 1521

1080 1063 1059

Source: IRS 12 Q4. AIR figs (000’s). Sole Readership by periodicity

18

Dainik Bhaskar Largest number of ‘NCCS-A’ Urban sole readers in India

Dainik Bhaskar

Dainik Jagran

The Times Of India

Gujarat Samachar

Hindustan Amar Ujala Hindustan Times

Navbharat Times

Daily Thanthi

Divya Bhaskar

2624

2267

1558

1318 1308

1039 981 921775 767

Source: IRS 12 Q4. AIR figs (000’s). Sole Readership by periodicity

19

Dainik Bhaskar Largest number of ‘NCCS-A’ Urban sole readers in India

Dainik Bhaskar

Dainik Jagran Malayala Manorama

Hindustan Gujarat Samachar

Mathrubhumi Lokmat The Times of India

Daily Thanthi Amar Ujala

22142151

2083

1537

1340 1304

1217 1180 11521061

Source: IRS 12 Q4. AIR figs (000’s). Sole Readership by periodicity

20

Dainik Bhaskar GroupAcross the Nation

The largest newspaper group.Largest number of Sole readers.