day two 1000_managing fear_peter leeson
TRANSCRIPT
Managing Fear
Peter Leeson
Q:PIT Ltd
Managing FearCan fear be a constructive tool?
©Q:PIT Ltd 2014-2015 2
©Q:PIT Ltd 2014-2015 4
Culture of fear…
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…in all matters…
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…including business.
𝐸𝑓𝑓𝑖𝑐𝑖𝑒𝑛𝑐𝑦 =𝑇𝑜𝑡𝑎𝑙 𝑆𝑎𝑙𝑒𝑠 𝑅𝑒𝑣𝑒𝑛𝑢𝑒
𝑁𝑢𝑚𝑏𝑒𝑟 𝑜𝑓 𝐸𝑛𝑔𝑖𝑛𝑒𝑒𝑟𝑠
Goal: 15% increased efficiency
Yearly reviews, bonuses and promotionsare based on whether your organizationhas met its goalsIf goals are not met, your departmentalbudget will be cut
• We nearly all suffer of fear of something– Flying– Falling– Closed spaces– Open spaces– Spiders– Being buried alive– Unemployment– Ageing– Solitude– Loss– Death
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The Commonality of Fear
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Why is Fear Important?
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The Psychology of Fear
Ablutophobia
Achluophobia
Acrophobia
AgoraphobiaAgraphobia
AgrizoophobiaAgyrophobia
Aichmophobia
Ailurophobia
AlgophobiaAmychophobia
AndrophobiaAnthophobia
Anthropophobia
Aquaphobia Arachnophobia
Astraphobia
Atychiphobia
Autophobia
Automatonophobia AviophobiaBarophobia
Chaetophobia
ChemophobiaChiroptophobia
ChromophobiaChronophobia
Cibophobia
Claustrophobia CleithrophobiaCoulrophobia
Cyberphobia Decidophobia
Dentophobia
Disposophobia
Dysmorphophobia Emetophobia
ErgasiophobiaErgophobia
Erotophobia
Friggatriskaidekaphobia
Frigophobia
GamophobiaGelotophobia
Genophobia
Gerascophobia
Gerontophobia
Globophobia
Glossophobia
Gymnophobia
Gynophobia
Hadephobia
Halitophobia Haphephobia
Heliophobia
HemophobiaHexakosioihexekontahexaphobia
HoplophobiaHylophobia
Hypnophobia IchthyophobiaKoumpounophobia Lipophobia
MelissophobiaMusophobia
MyrmecophobiaMysophobia Necrophobia
Neophobia
Nomophobia
Nosocomephobia
Nosophobia
Nyctophobia
Obesophobia
Oikophobia
Ombrophobia
OmphalophobiaOphthalmophobia
Ornithophobia
Osmophobia
PanphobiaPapaphobia
Pediophobia
PhagophobiaPharmacophobia
Philophobia
Phobophobia
Phonophobia
Pogonophobia
Pyrophobia
RadiophobiaSesquipedalophobia
Scopophobia
SociophobiaSomniphobia
SpectrophobiaStygiophobia
TaphophobiaTechnophobia
Tetraphobia Thalassophobia
Thanatophobia
ThermophobiaTokophobia
TraumatophobiaTriskaidekaphobia
Trypanophobia
Trypophobia
Turophobia
Uranophobia
Xanthophobia
XenophobiaXylophobia
Homophobia
Kainotophobia
Kakorrhaphiophobia
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The Psychology of Fear
Ablutophobia
Achluophobia
Acrophobia
AgoraphobiaAgraphobia
AgrizoophobiaAgyrophobia
Aichmophobia
Ailurophobia
AlgophobiaAmychophobia
AndrophobiaAnthophobia
Anthropophobia
Aquaphobia Arachnophobia
Astraphobia
Atychiphobia
Autophobia
Automatonophobia AviophobiaBarophobia
Chaetophobia
ChemophobiaChiroptophobia
ChromophobiaChronophobia
Cibophobia
Claustrophobia CleithrophobiaCoulrophobia
Cyberphobia Decidophobia
Dentophobia
Disposophobia
Dysmorphophobia Emetophobia
ErgasiophobiaErgophobia
Erotophobia
Friggatriskaidekaphobia
Frigophobia
GamophobiaGelotophobia
Genophobia
Gerascophobia
Gerontophobia
Globophobia
Glossophobia
Gymnophobia
Gynophobia
Hadephobia
Halitophobia Haphephobia
Heliophobia
HemophobiaHexakosioihexekontahexaphobia
HoplophobiaHylophobia
Hypnophobia IchthyophobiaKoumpounophobia Lipophobia
MelissophobiaMusophobia
MyrmecophobiaMysophobia Necrophobia
Neophobia
Nomophobia
Nosocomephobia
Nosophobia
Nyctophobia
Obesophobia
Oikophobia
Ombrophobia
OmphalophobiaOphthalmophobia
Ornithophobia
Osmophobia
PanphobiaPapaphobia
Pediophobia
PhagophobiaPharmacophobia
Philophobia
Phobophobia
Phonophobia
Pogonophobia
Pyrophobia
RadiophobiaSesquipedalophobia
Scopophobia
SociophobiaSomniphobia
SpectrophobiaStygiophobia
TaphophobiaTechnophobia
Tetraphobia Thalassophobia
Thanatophobia
ThermophobiaTokophobia
TraumatophobiaTriskaidekaphobia
Trypanophobia
Trypophobia
Turophobia
Uranophobia
Xanthophobia
XenophobiaXylophobia
Homophobia
Kainotophobia
Kakorrhaphiophobia
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The Psychology of Fear
Ablutophobia
Achluophobia
Acrophobia
AgoraphobiaAgraphobia
AgrizoophobiaAgyrophobia
Aichmophobia
Ailurophobia
AlgophobiaAmychophobia
AndrophobiaAnthophobia
Anthropophobia
Aquaphobia Arachnophobia
Astraphobia
Atychiphobia
Autophobia
Automatonophobia AviophobiaBarophobia
Chaetophobia
ChemophobiaChiroptophobia
ChromophobiaChronophobia
Cibophobia
Claustrophobia CleithrophobiaCoulrophobia
Cyberphobia Decidophobia
Dentophobia
Disposophobia
Dysmorphophobia Emetophobia
ErgasiophobiaErgophobia
Erotophobia
Friggatriskaidekaphobia
Frigophobia
GamophobiaGelotophobia
Genophobia
Gerascophobia
Gerontophobia
Globophobia
Glossophobia
Gymnophobia
Gynophobia
Hadephobia
Halitophobia Haphephobia
Heliophobia
HemophobiaHexakosioihexekontahexaphobia
HoplophobiaHylophobia
Hypnophobia IchthyophobiaKoumpounophobia Lipophobia
MelissophobiaMusophobia
MyrmecophobiaMysophobia Necrophobia
Neophobia
Nomophobia
Nosocomephobia
Nosophobia
Nyctophobia
Obesophobia
Oikophobia
Ombrophobia
OmphalophobiaOphthalmophobia
Ornithophobia
Osmophobia
PanphobiaPapaphobia
Pediophobia
PhagophobiaPharmacophobia
Philophobia
Phobophobia
Phonophobia
Pogonophobia
Pyrophobia
RadiophobiaSesquipedalophobia
Scopophobia
SociophobiaSomniphobia
SpectrophobiaStygiophobia
TaphophobiaTechnophobia
Tetraphobia Thalassophobia
Thanatophobia
ThermophobiaTokophobia
TraumatophobiaTriskaidekaphobia
Trypanophobia
Trypophobia
Turophobia
Uranophobia
Xanthophobia
XenophobiaXylophobia
Homophobia
Kainotophobia
Kakorrhaphiophobia
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The Psychology of Fear
Ablutophobia
Achluophobia
Acrophobia
AgoraphobiaAgraphobia
AgrizoophobiaAgyrophobia
Aichmophobia
Ailurophobia
AlgophobiaAmychophobia
AndrophobiaAnthophobia
Anthropophobia
Aquaphobia Arachnophobia
Astraphobia
Atychiphobia
Autophobia
Automatonophobia AviophobiaBarophobia
Chaetophobia
ChemophobiaChiroptophobia
ChromophobiaChronophobia
Cibophobia
Claustrophobia CleithrophobiaCoulrophobia
Cyberphobia Decidophobia
Dentophobia
Disposophobia
Dysmorphophobia Emetophobia
ErgasiophobiaErgophobia
Erotophobia
Friggatriskaidekaphobia
Frigophobia
GamophobiaGelotophobia
Genophobia
Gerascophobia
Gerontophobia
Globophobia
Glossophobia
Gymnophobia
Gynophobia
Hadephobia
Halitophobia Haphephobia
Heliophobia
HemophobiaHexakosioihexekontahexaphobia
HoplophobiaHylophobia
Hypnophobia IchthyophobiaKoumpounophobia Lipophobia
MelissophobiaMusophobia
MyrmecophobiaMysophobia Necrophobia
Neophobia
Nomophobia
Nosocomephobia
Nosophobia
Nyctophobia
Obesophobia
Oikophobia
Ombrophobia
OmphalophobiaOphthalmophobia
Ornithophobia
Osmophobia
PanphobiaPapaphobia
Pediophobia
PhagophobiaPharmacophobia
Philophobia
Phobophobia
Phonophobia
Pogonophobia
Pyrophobia
RadiophobiaSesquipedalophobia
Scopophobia
SociophobiaSomniphobia
SpectrophobiaStygiophobia
TaphophobiaTechnophobia
Tetraphobia Thalassophobia
Thanatophobia
ThermophobiaTokophobia
TraumatophobiaTriskaidekaphobia
Trypanophobia
Trypophobia
Turophobia
Uranophobia
Xanthophobia
XenophobiaXylophobia
Homophobia
Kainotophobia
Kakorrhaphiophobia
• Unknown
– Technology
– Change
• Own limits
– Discovery
– Control
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Types of Fear
• Cartoon animals
• Memories
• Fear can be a paralysing force; blocking progress
• Fear has nearly always been seen as negative
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Treating Fear
• Often quoted
• Rarely read
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Meet Dr. W. Edwards Deming
First published 1982
1. Create constancy of purpose2. Adopt the new philosophy3. Cease dependence on inspection to achieve quality4. End the practice of awarding business on the basis of price only5. Improve constantly and forever the system6. Institute training on the job7. Institute leadership8. Drive out fear so that everyone may work effectively9. Break down barriers between departments10. Eliminate slogans, exhortations and targets for the work force11a. Eliminate work standards and quotas – substitute leadership11b. Eliminate management by objective, numbers, numerical goals – substitute
leadership12a. Remove barriers that rob the worker of his right to pride of workmanship12b. Remove barriers that rob people in management of their right to pride of
workmanship13. Institute a vigorous program of education and self-improvement14. Put everybody in the company to work to accomplish the transformation
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14 Points for Effective Management
• Two main areas:
– The origin of fear
• Childhood trauma
• Evolutionary remnants
• Lack of understanding
– Overcoming fear
• Psychology
• Hypnosis
• Medication
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Studies of Fear
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Medically Overcoming Fear?D-cycloserine (DCS) slots into part of the MNDA receptors in the brain – which modulate the neurones’ ability to adjust their signalling to in response to events
• The MNDA tunes the firing of neurons, which is one of the key ways for the brain to store memories
• At very low doses, DCS boosts that process, improving our ability to learn
• This strengthens the response to traditional therapy for fears and phobia
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More Precisely…
• Education
– If you understand the life, motivation and appetites of spiders, you will not be afraid of them
– If you understand the principles of avionics and aerodynamics, you will be less afraid of flying
– If you understand why the process is necessary and that it is not just bureaucracy, you are more likely to accept it
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Overcoming Fear
• Support
– Try to understand why people are afraid of the change, of the new technology – talk to them but (more importantly) listen to them
– Stand by them and show how it helps and supports
– Take time
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Overcoming Fear
• Can fear be completely eliminated?
• Should fear be eliminated?
• Should such a powerful force be eliminated?
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So, Fear is Bad?
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Should a force this powerful be stopped,
or can we use it?
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A Practical Example
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Steve Jobs and…
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Steve Jobs and Music
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Steve Jobs and Phones
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Steve Jobs and Computers
• Fear is a powerful force
• Imagine what you could do if…
Managing Fear
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• Fear is a powerful force and needs to be understood and used
• Without fear, we would never have built houses
• Without fear, Alan Turing would never have had the funding to build the Colossus computer
• Without fear, no progress would have been possible
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Using Fear
• Strong leadership
• Sense of urgency
• Vision of success
• Communication
• Empowerment
• Regular improvements
• Consolidating gains
• Encouraging change
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Fundamentals of Success
• “Help others see the need for change and they will be convinced of the importance of acting immediately”
(KotterInternational.com)
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Sense of Urgency?
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The Three Organizations: P, F and I
• P: Private company, developing electronic components and firmware. CMMI for software aspects only – approximately 20 people concerned
• F: Government revenue agency for a Western European nation – software department, approximately 100 people
• I: Near-shore software development firm in Central Europe – approximately 150 people
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The Three Organizations
• All three organizations believe themselves to be a solid CMMI® Maturity Level 2, aiming for ML3
• All three organizations “failed” their first class C appraisal, showing them to be ML1
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The Commonalities
• Why are you doing this?
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The Opening Question
• P: one Class-C appraisal
• I: two Class-A appraisals, approximately 12 hours of training and workshops over 2 years
• F: one full time process consultant for a period of 3 years, 3 Class-C appraisals
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The External Investment / Cost
• Employment
– Job guarantee
– Good pension
– Promotion based on years service
• Client Base
– They have no choice where to pay their taxes
• Decision Making
– Political and hierarchical – don’t get noticed
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The Fears: F?
• Management
– Patriarchal and authoritarian structure
– Do not take criticism lightly
• Customer base
– Good electronics
– Specialized and experienced with little competition
• Employment
– Few local possibilities
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The Fears: P
• Client base
– They come to us rather than locally because we are cheaper, they will be happy to go somewhere even cheaper
• Employment
– Dynamic IT area with a lot of small organizations and employment opportunities for the best
• Management
– Remote
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The Fears: I
• F: No change
• P: Middle management decided not to communicate negative results; demoralization of staff who were asked to express their opinion
• I: You heard it, if you were here this morning
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The Outcomes
• Fear is an vital response to physical and emotional danger
• It allows defence and action
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Business Effective Fear
• There are a number of fears which will benefit your work and your company
• Use them wisely
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The Positive Use of Fear
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Global Market
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Progress
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New Ways of Working
Illustration from CMMI Institute
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Service Level Continuity
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The Expensive Error
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Rising Costs
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Cheap Labour
• “Men are not afraid of things, but of how they view them”
• Epictetus (Ἐπίκτητος; AD c. 55-13)
• “If you are pained by external things, it is not they that disturb you, but your own judgement of them. And it is in your power
to wipe out that judgement now.”• Emperor Marcus Aurelius (AD 121-180)
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Manage your Fears
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Conclusion?
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Q&A
• Peter Leeson– Q:PIT Ltd
PO Box 6066Milton KeynesMK1 9BHUnited Kingdom
– Tel: +44 (0)20 8433 4120
– Mobile/Cell: +44 (0)773 998 98 67
– E Mail: [email protected]
– Skype: qpitpjl
– Internet: http://www.qpit.net
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