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"Overcoming the Digital Divide and Improving Health for All"

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  • 1. Overcoming the Digital Divide and Using New Media to Improve Health for All 21st Century Tools for Health Leadership Center for Health Leadership April 16, 2010 Berkeley, CA
  • 2. This presentation is NOT ABOUT SOCIAL MEDIA NOT ABOUT TECHNOLOGY NOT GOING TO COMPETE WITH HOWARD RHEINGOLDS KEYNOTE YESTERDAY 2
  • 3. Why care about digital divide? !If you had the opportunity to endow a cause, what would you endow? !Whats the most important thing the digital divide prevents disadvantaged communities from achieving? !Mission based technology integration 3
  • 4. ZeroDivide Overcoming digital + social + economic + political divides 4
  • 5. Mission Based Technology Integration Institutional Individual Tech Adoption Tech Adoption Most focus here Access to basic office and Access and use basic content tools, tools, applications, infrastructure consume online content Tech Integrator Tech Integrator ZDs mission is here Build ecosystem, Socialize technology innovate, link to mission use, produce content, outcomes link to achievement 5
  • 6. How I know about health disparities 6
  • 7. How I know about the digital divide 7 7
  • 8. To improve the state of digital divide, we need to understand its social, cultural, economic and demographic underpinnings. -- In Search of Digital Equity: Assessing the Geography of the Digital Divide in California Edmund G. Pat Brown Institute of Public Affairs California State University, Los Angeles 8
  • 9. Digital Divide and Health Status ! Social determinants are similar: ! Geographic Coverage ! Race, ethnicity, language ! Education, income ! Barriers to access and utilization are same: ! Affordability ! Availability ! Appropriateness 9
  • 10. geography 10
  • 11. !Rural: ! 285 communities in San Joaquin region lack broadband !Urban: ! only 48% of Los Angeles households has internet @ home 11
  • 12. language & income 12
  • 13. !Low-income: ! 30% of households w/ $75K !Language: ! 31% of LEP use internet ! 17% of LEP have broadband 13
  • 14. 14
  • 15. !Race/ethnicity: ! only 48% of Latino households have computer @ home !Minority communities more likely to be cell phone only households 15
  • 16. age 16 16
  • 17. !Age: ! 35% of people >65 have internet @home 17
  • 18. status 18 18
  • 19. !Education: ! 83% of college graduates have broadband ! 37% of those with no college education have broadband !Legal status: ! Naturalized citizens and noncitizens remain less likely to be computer or Internet users than their native!born counterparts. 19
  • 20. disability 20
  • 21. !Those who self!report having a disability, handicap, chronic disease, or who say they have difficulty seeing, hearing, walking, or talking are less likely than others to use a computer, less likely than others to use the Internet, and less likely to have broadband at home. PPIC 21
  • 22. Californians with Broadband at Home !"#$%&'!($%&)'*+,-."./'(0'12$%0(3+%24'5"+/'6778' 22
  • 23. Connecting the Dots !Bridging the digital divide is essential to improving health disparities because the social and economic factors are interwoven !Future relationship between technology providers and health providers will become less distinct 23
  • 24. Tech/Telecom Companies 24
  • 25. Health Companies 25
  • 26. Old Tech/Old Health New Tech/New Health ! Phone to talk ! Phone to text ! TV to watch ER ! YouTube to view procedures ! MS Office to word process ! MS for personal EMR ! MySpace for music ! FaceBook for ! Desktop for browsing crowdsourcing information ! Smartphone apps for disease mgmt 26
  • 27. Healthcare Innovators 27 27
  • 28. Cell phone for pre-natal education 28
  • 29. digital storytelling for prevention and intervention 29
  • 30. community owned wireless networks 30
  • 31. Overcoming disparities !Leadership !Relevant content !Community based !Ecosystem !Targeted approach !Sustainability 31
  • 32. Building Health Communities Initiative: 10 year commitment 32
  • 33. 33
  • 34. No substitute for passion, vision, leadership Building Healthy Communities Lets Move Campaign 34
  • 35. Tessie Guillermo ZeroDivide www.zerodivide.org tessie@zerodivide.org