davos 2006 retrospective

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  • INDIA EVERYWHERETHE IMPACT

    www.ciionline.org www.indiaeverywhere.com

    davos_cover 10/7/06 7:17 PM Page 3

  • above. PETER BRABECK-LETMATHE, Chairman

    & CEO, Nestl and MUKESH D.AMBANI,

    Chairman & MD, Reliance Industries Ltd.

    and Co-chair of the Annual Meeting

    during the session The Big Debate:

    Setting the Business Agenda

    1. SAMUEL A. DIPIAZZA Jr, Global CEO,

    Pricewaterhouse Coopers and NANDAN M.

    NILEKANI, President, CEO & Managing

    Director, Infosys Technologies Ltd. and Chairman,

    INDIA EVERYWHERE during the session

    The Global Talent Tap

    2. KAMAL NATH, JOSETTE SHINER,

    US Under Secretary for Economic, Business

    and Agricultural Affairs, DINESH C. PALIWAL,

    President, Global Markets and Technologies,

    ABB and RAJU NARISETTI, Editor,TheWall

    Street Journal Europe, during the session

    The India-US Partnership

    3. JEAN-CLAUDETRICHET, President, European

    Central Bank, HEIZOTAKENAKA,

    Minister for Internal Affairs, Communications

    and Privatisation of Postal Services, Japan,

    MARTINWOLF, Associate Editor and

    Chief Economics Commentator, Financial Times,

    P. CHIDAMBARAM and LAWRENCE H.

    SUMMERS, President, Harvard University,

    at the session Finding Balance

    in the Global Economy

    The Impact

    INDIA EVERYWHERE at ANNUAL MEETING of theWORLD ECONOMIC FORUM 25-29 January 2006 DAVOS | 3

    Indian speakers at60 of the over 200 sessions.12 India focused sessions.115 member delegationof senior policy makersand CEOs representing India.

    India is focusing on increasing FDIto sustain growth. The two mostimportant issues are employmentgeneration and augmentationof purchasing power in rural India.

    KAMAL NATHCommerce & Industry Minister

    The world is large enough andthere are enough private capitalinflows to fulfil the aspirationsof both India and China...India can achieve 10 per centgrowth. We are improvingefficiency and productivity.

    P. CHIDAMBARAMFinance Minister

    We are buildinginfrastructure throughpublic-private partnerships...and working on policies thatwill encourage market growthin rural India and boost exportsof agricultural products.

    MONTEK SINGH AHLUWALIADeputy Chairman, Planning Commission

    The INDIA EVERYWHERE campaign left its mark on global

    business at the Annual Meeting of theWorld Economic Forum

    in Davos.

    The campaign was led by the Confederation of Indian Industry in

    partnership with the Department of Industrial Policy and

    Promotion, Ministry of Commerce and Industry;

    Ministry of Tourism and the India Brand Equity Foundation (IBEF).

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    davos_retro 7.10.06:Layout 1 2/5/10 12:28 PM Page 2

  • above. K.V. KAMATH, Managing Director & CEO,

    ICICI Bank and Senator JOHN KERRY

    at the CII India Reception

    1. RAHUL BAJAJ, Chairman, Bajaj Auto

    and Prof. KLAUS SCHWAB, Founder,

    WEF at the CII India Reception

    2. JOSEPH E. STIGLITZ, Professor,

    Graduate School of Business, Columbia

    University and N. SRINIVASAN,

    Director General, CII at the CII India Reception

    3. MICHAEL DELL withY. C. DEVESHWAR,

    President, CII at the CII India Reception

    INDIA EVERYWHERE at ANNUAL MEETING of theWORLD ECONOMIC FORUM 25-29 January 2006 DAVOS | 5

    The trajectory of changeand innovation in Indiaholds out hope for the poorin India and other countries.At the end of the 90s,one couldnt talk aboutglobalisation without generatingnegative reactions. That debateis over now and it has a lotto do with the fact thattwo billion people in Indiaand China opted for this.

    THOMAS L. FRIEDMANColumnist, Foreign AffairsThe NewYork Times

    SHEILA DIKSHIT, Delhi Chief Minister addressing

    the session Breaking the Glass Ceiling: More

    Women in Top Positions

    VASUNDHARA RAJE, Rajasthan Chief Minister

    addressing the session Investing in Adolescent

    Girls: A Key to Reducing Poverty.

    OOMMEN CHANDY, Kerala Chief Minister at an

    interactive session on Information Technology.

    SHABANA AZMI, Actress and Social Activist, MICHAEL DOUGLAS, Director, Producer & Actor and GILBERTO GIL, Minister of Culture of Brazil at the presentation

    of theWorld Economic Forum Crystal Awards

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    davos_retro 7.10.06:Layout 1 2/5/10 12:28 PM Page 4

  • above. Zhu Min of the Bank of China jiving

    to Indian beats

    1. Indian dancers exhorting guests

    to take to the floor

    2. SHIV KHEMKA of Sun Group

    with overseas participants

    3. HILDE and KLAUS SCHWAB

    in their India ensembles

    4. P. Chidambaram with MALVINDER SINGH,

    CEO,Ranbaxy and Rajiv Kumar,

    Chief Economist, CII

    5. Guests queuing up for the India Grand Soiree

    25-29 January 2006 DAVOS | 7

    SHIAMAK DAVAR and his troupe liven up

    the Grand Soiree

    Indias Cultural Delights

    INDIA EVERYWHERE at ANNUAL MEETING of theWORLD ECONOMIC FORUM

    Global leaders revelled in Indian music, dance, wines, spirits,

    and cuisine at the Indian Grand Soiree, organised in partnership

    with the Taj Group of Hotels.

    The Soiree saw the Kongress Centre reverberate to Usha Uthups

    foot tapping music, Shiamak Davars enthralling rhythm and DJ

    Aqueels pulsating Bollywood remixes.

    The difference with earlierattempts to promote Indiawas stark. This time, it wasBollywood music and spicyfood, a clear signal that Indianeeded to, and was, changingits act and presenting themodern face of the country.

    INDIA TODAYFebruary 13, 2006

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    davos_retro 7.10.06:Layout 1 2/5/10 12:28 PM Page 6

  • above. Expert chefs dishing out

    delectable Indian fare.

    1. Sunil Bharti Mittal, Chairman,

    Bharti Televentures at the CII India Reception.

    2. Ajit Gulabchand, Chairman, HCC

    at the CII India Reception.

    3. International delegates savouring

    Indian food and spirits at the India Hour

    at CentralSport Hotel.

    India is on the road to achievingthe status of a great power,boosted by sustained economicgrowth rates, rising exports andimports, and an improvementin the quality of life of itspeople. It may also soon havedouble-digit economic growthrates. A noteworthy develop-ment in recent years has beenthe active support of Indiaby the US, EU and Japan.

    JAMES F. HOGE

    Editor, Foreign Affairs Magazine

    Council on Foreign Relations

    Touching All Senses

    INDIA EVERYWHERE at ANNUAL MEETING of theWORLD ECONOMIC FORUM 25-29 January 2006 DAVOS | 9

    SPHOTE, the Sanskrit word for creative sound was the title

    of the INDIA ART EXHIBIT which featured paintings of 158 artists

    from different walks of life, united in their protests against violence

    and demolition.The paintings sought to convey Indias message

    of peace.

    INDIA HOUR at various hotels and bars every evening and

    the DAVOS INDIA PARTY created an India bond with delegates and

    local residents who have played host to global businesspersons

    year after year.

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    Paintings of the SPHOTE, the India Art Exhibit

    in the Kongress Centre

    davos_retro 7.10.06:Layout 1 2/5/10 12:28 PM Page 8

  • Making Headlines

    INDIA EVERYWHERE at ANNUAL MEETING of theWORLD ECONOMIC FORUM 25-29 January 2006 DAVOS | 11

    The global media coverage for the INDIA EVERYWHERE

    initiative was unparalleled.

    Financial Times, International Herald Tribune and Wall Street Journal

    brought out special India supplements.As did Global Agenda, the

    magazine of theWorld Economic Forum Annual Meeting.

    Indias share of editorial voice, electronic and print alike,

    matched the size and ambition of the initiative.

    Investment in physicalinfrastructure in rural India,planned under the BharatNirman initiative, will leadto private sector engagementin the creation of value chainsthat use agricultural outputas raw material. This will raiseincomes of Indias ruralpopulation and help marketersfrom all over the world discoverwhat C K Prahalad has termedfortune at the bottomof the pyramid.

    YOGESH C. DEVESHWAR

    President, CII and

    Chairman, ITC Limited

    Davos Special Edition of NDTVs popular

    programme BIG FIGHT being filmed

    with (r to l) Thomas Friedman, Zhu Min

    andYasheng Huang

    davos_retro 7.10.06:Layout 1 2/5/10 12:29 PM Page 10

  • Reaching Out to the World

    INDIA EVERYWHERE at ANNUAL MEETING of theWORLD ECONOMIC FORUM 25-29 January 2006 DAVOS | 13

    A media campaign spread across leading global publications

    took the Indian message to decision makers and opinion leaders

    all over the world.

    On-ground promotions and thoughtful gifts ensured all touch

    points were covered.

    Crisp literature effectively portrayed Indias contemporary

    image of credible businesss partner and investment destination

    of choice.

    ...The hard sell was difficultto ignore. From an assortmentof gifts in delegates rooms -including pashmina shawlsand Apple iPods loaded withcontemporary Indian music -to the disco parties andextravagant Indian dinnerscooked by Michelin-starIndian chefs from London...

    INDIA TODAYFebruary 13, 2006

    A double spread advertisement

    in the NewYork Times of February 1, 2006

    showcasing the impact of INDIA EVERYWHERE .

    davos_retro 7.10.06:Layout 1 2/5/10 12:29 PM Page 12

  • INDIA EVERYWHERE poster in Davos

    above. The biggest billboard in Zurich drives

    the point home.

    1,2,3 India posters at Zurich airport

    2. Brand India buses in Davos

    3. An India poster