davos 2006 retrospective

INDIA EVERYWHERETHE IMPACT

www.ciionline.org www.indiaeverywhere.com

davos_cover 10/7/06 7:17 PM Page 3

above. PETER BRABECK-LETMATHE, Chairman

& CEO, Nestlé and MUKESH D.AMBANI,

Chairman & MD, Reliance Industries Ltd.

and Co-chair of the Annual Meeting

during the session ‘The Big Debate:

Setting the Business Agenda’

1. SAMUEL A. DIPIAZZA Jr, Global CEO,

Pricewaterhouse Coopers and NANDAN M.

NILEKANI, President, CEO & Managing

Director, Infosys Technologies Ltd. and Chairman,

INDIA EVERYWHERE during the session

‘The Global Talent Tap’

2. KAMAL NATH, JOSETTE SHINER,

US Under Secretary for Economic, Business

and Agricultural Affairs, DINESH C. PALIWAL,

President, Global Markets and Technologies,

ABB and RAJU NARISETTI, Editor,TheWall

Street Journal Europe, during the session

‘The India-US Partnership’

3. JEAN-CLAUDETRICHET, President, European

Central Bank, HEIZOTAKENAKA,

Minister for Internal Affairs, Communications

and Privatisation of Postal Services, Japan,

MARTINWOLF, Associate Editor and

Chief Economics Commentator, Financial Times,

P. CHIDAMBARAM and LAWRENCE H.

SUMMERS, President, Harvard University,

at the session ‘Finding Balance

in the Global Economy’

The Impact

INDIA EVERYWHERE at ANNUAL MEETING of theWORLD ECONOMIC FORUM 25-29 January 2006 • DAVOS | 3

Indian speakers at60 of the over 200 sessions.12 India focused sessions.115 member delegationof senior policy makersand CEOs representing India.

India is focusing on increasing FDIto sustain growth. The two mostimportant issues are employmentgeneration and augmentationof purchasing power in rural India.

KAMAL NATHCommerce & Industry Minister

The world is large enough andthere are enough private capitalinflows to fulfil the aspirationsof both India and China...India can achieve 10 per centgrowth. We are improvingefficiency and productivity.

P. CHIDAMBARAMFinance Minister

We are buildinginfrastructure throughpublic-private partnerships...and working on policies thatwill encourage market growthin rural India and boost exportsof agricultural products.

MONTEK SINGH AHLUWALIADeputy Chairman, Planning Commission

The INDIA EVERYWHERE campaign left its mark on global

business at the Annual Meeting of theWorld Economic Forum

in Davos.

The campaign was led by the Confederation of Indian Industry in

partnership with the Department of Industrial Policy and

Promotion, Ministry of Commerce and Industry;

Ministry of Tourism and the India Brand Equity Foundation (IBEF).

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davos_retro 7.10.06:Layout 1 2/5/10 12:28 PM

above. K.V. KAMATH, Managing Director & CEO,

ICICI Bank and Senator JOHN KERRY

at the CII India Reception

1. RAHUL BAJAJ, Chairman, Bajaj Auto

and Prof. KLAUS SCHWAB, Founder,

WEF at the CII India Reception

2. JOSEPH E. STIGLITZ, Professor,

Graduate School of Business, Columbia

University and N. SRINIVASAN,

Director General, CII at the CII India Reception

3. MICHAEL DELL withY. C. DEVESHWAR,

President, CII at the CII India Reception


“The trajectory of changeand innovation in Indiaholds out hope for the poorin India and other countries.At the end of the 90s,one couldn’t talk aboutglobalisation without generatingnegative reactions. That debateis over now and it has a lotto do with the fact thattwo billion people in Indiaand China opted for this.”

THOMAS L. FRIEDMANColumnist, Foreign AffairsThe NewYork Times

SHEILA DIKSHIT, Delhi Chief Minister addressing

the session ‘Breaking the Glass Ceiling: More

Women in Top Positions’

VASUNDHARA RAJE, Rajasthan Chief Minister

addressing the session ‘Investing in Adolescent

Girls: A Key to Reducing Poverty’.

OOMMEN CHANDY, Kerala Chief Minister at an

interactive session on Information Technology.

SHABANA AZMI, Actress and Social Activist, MICHAEL DOUGLAS, Director, Producer & Actor and GILBERTO GIL, Minister of Culture of Brazil at the presentation

of theWorld Economic Forum Crystal Awards

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davos_retro 7.10.06:Layout 1 2/5/10 12:28 PM Page 4

above. Zhu Min of the Bank of China jiving

to Indian beats

1. Indian dancers exhorting guests

to take to the floor

2. SHIV KHEMKA of Sun Group

with overseas participants

3. HILDE and KLAUS SCHWAB

in their India ensembles

4. P. Chidambaram with MALVINDER SINGH,

CEO,Ranbaxy and Rajiv Kumar,

Chief Economist, CII

5. Guests queuing up for the India Grand Soiree

25-29 January 2006 • DAVOS | 7

SHIAMAK DAVAR and his troupe liven up

the Grand Soiree

India’s Cultural Delights

INDIA EVERYWHERE at ANNUAL MEETING of theWORLD ECONOMIC FORUM

Global leaders revelled in Indian music, dance, wines, spirits,

and cuisine at the Indian Grand Soiree, organised in partnership

with the Taj Group of Hotels.

The Soiree saw the Kongress Centre reverberate to Usha Uthup’s

foot tapping music, Shiamak Davar’s enthralling rhythm and DJ

Aqueel’s pulsating Bollywood remixes.

“The difference with earlierattempts to promote Indiawas stark. This time, it wasBollywood music and spicyfood, a clear signal that Indianeeded to, and was, changingits act and presenting themodern face of the country.”

INDIA TODAYFebruary 13, 2006

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above. Expert chefs dishing out

delectable Indian fare.

1. Sunil Bharti Mittal, Chairman,

Bharti Televentures at the CII India Reception.

2. Ajit Gulabchand, Chairman, HCC

at the CII India Reception.

3. International delegates savouring

Indian food and spirits at the India Hour

at CentralSport Hotel.

India is on the road to achievingthe status of a great power,boosted by sustained economicgrowth rates, rising exports andimports, and an improvementin the quality of life of itspeople. It may also soon havedouble-digit economic growthrates. A noteworthy develop-ment in recent years has beenthe active support of Indiaby the US, EU and Japan.

JAMES F. HOGE

Editor, Foreign Affairs Magazine

Council on Foreign Relations

Touching All Senses


SPHOTE, the Sanskrit word for creative sound was the title

of the INDIA ART EXHIBIT which featured paintings of 158 artists

from different walks of life, united in their protests against violence

and demolition.The paintings sought to convey India’s message

of peace.

INDIA HOUR at various hotels and bars every evening and

the DAVOS INDIA PARTY created an India bond with delegates and

local residents who have played host to global businesspersons

year after year.

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Paintings of the SPHOTE, the India Art Exhibit

in the Kongress Centre


Making Headlines


The global media coverage for the INDIA EVERYWHERE

initiative was unparalleled.

Financial Times, International Herald Tribune and Wall Street Journal

brought out special India supplements.As did Global Agenda, the

magazine of theWorld Economic Forum Annual Meeting.

India’s share of editorial voice, electronic and print alike,

matched the size and ambition of the initiative.

Investment in physicalinfrastructure in rural India,planned under the BharatNirman initiative, will leadto private sector engagementin the creation of value chainsthat use agricultural outputas raw material. This will raiseincomes of India’s ruralpopulation and help marketersfrom all over the world discoverwhat C K Prahalad has termed‘fortune at the bottomof the pyramid’.

YOGESH C. DEVESHWAR

President, CII and

Chairman, ITC Limited

Davos Special Edition of NDTV’s popular

programme ‘BIG FIGHT’ being filmed

with (r to l) Thomas Friedman, Zhu Min

andYasheng Huang


Reaching Out to the World


A media campaign spread across leading global publications

took the Indian message to decision makers and opinion leaders

all over the world.

On-ground promotions and thoughtful gifts ensured all touch

points were covered.

Crisp literature effectively portrayed India’s contemporary

image of credible businesss partner and investment destination

of choice.

“...The hard sell was difficultto ignore. From an assortmentof gifts in delegates’ rooms -including pashmina shawlsand Apple iPods loaded withcontemporary Indian music -to the disco parties andextravagant Indian dinnerscooked by Michelin-starIndian chefs from London...”

INDIA TODAYFebruary 13, 2006

A double spread advertisement

in the NewYork Times of February 1, 2006

showcasing the impact of INDIA EVERYWHERE .


INDIA EVERYWHERE poster in Davos

above. The biggest billboard in Zurich drives

the point home.

1,2,3 India posters at Zurich airport

2. Brand India buses in Davos

3. An India poster in Davos

Brand India in Davos


The strategy of grabbing premium mindspace of the global

business elite took effect from the moment delegates landed

at the Zurich airport.

Posters, banners and buses reinforced the message in Davos.

TheWorld’s Most Attractive Democracy for Global Investors

was truly everywhere.

“... thanks to India’s ITprowess, the business processoutsourcing boom has becomea key factor in strengtheningIndia-US economic relations...What really connectsthe US and India can be foundin the description of Indiaon advertisements as theworld’s fastest growingfree market democracy.”

JOSETTE SHINER

US Under Secretary for Economic

Business and Agricultural Affairs

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Mukesh D AmbaniChairman and Managing Director

Reliance Industries Ltd

Rahul BajajChairman

Bajaj Auto Limited

Hari S BhartiaCo-Chairman & Managing Director

Jubilant Organosys Ltd

Gunit ChadhaManaging Director & CEO

Deutsche Bank India

Tarun DasChief Mentor

Confederation of Indian Industry

Yogesh C DeveshwarPresident, CII & Chairman

ITC Limited

Jamshyd N GodrejChairman & Managing Director

Godrej & Boyce Mfg Co Ltd

Naresh GoyalChairman

Jet Airways Ltd

Ajit GulabchandChairman and Managing Director

Hindustan Construction Company Ltd

Rajat GuptaSenior Partner Worldwide

McKinsey & Co.

Sajjan JindalVice Chairman & Managing Director

Jindal South West Steel Ltd

Baba N KalyaniChairman & Managing Director

Bharat Forge Ltd

K V KamathManaging Director & CEO

ICICI Bank Ltd

Ajay KhannaCEO

India Brand Equity Foundation

Nand KhemkaChairman

Sun Group

R K Krishna KumarVice Chairman

Indian Hotels Company Ltd

Vijay MallyaChairman

The UB Group

Nikhil MeswaniExecutive Director

Reliance Industries Limited

Ajoy MishraSenior Vice President

Indian Hotels Company Ltd

L N MittalChairman & CEO

Mittal Steel Company

Sunil Bharti MittalChairman & Group Managing Director

Bharti Enterprises

Nandan M NilekaniPresident, CEO & Managing Director

Infosys Technologies Limited

Chairman, INDIA EVERYWHERE

Dhruv M SawhneyChairman

Triveni Engineering Works Limited

Malvinder Mohan SinghCEO

Ranbaxy Laboratories Ltd

N SrinivasanDirector General

Confederation of Indian Industry

INDIA EVERYWHERE CO-ORDINATION COMMITTEE

For more information, please contact Dr. Gunveena Chadha, at CII Headquarters

Tel: +91 11 24629994-7, 24616423 (D), Fax: +91 11 24626149, 24601298, Email: [email protected]

www.bharatforge.com www.bhartiteleventures.com

www.icicibank.com www.incredibleindia.org

www.mittalsteel.com www.ranbaxy.com

www.jsw.in www.bajajauto.com www.godrej.com www.jubl.com www.saregama.com www.theubgroup.com

www.ril.com www.tajhotels.com

www.infosys.com www.itcportal.com

Enduring value

www.jetairways.com

www.db.com

PREMIUM PARTNERS

PRINCIPAL PARTNER ASSOCIATE PARTNERS

www.hccindia.com www.ibef.org

www.dipp.nic.in

davos_cover 10/7/06 7:17 PM Page 2

davos 2006 retrospective

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