davos 2006 retrospective
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INDIA EVERYWHERETHE IMPACT
davos_cover 10/7/06 7:17 PM Page 3
above. PETER BRABECK-LETMATHE, Chairman
& CEO, Nestl and MUKESH D.AMBANI,
Chairman & MD, Reliance Industries Ltd.
and Co-chair of the Annual Meeting
during the session The Big Debate:
Setting the Business Agenda
1. SAMUEL A. DIPIAZZA Jr, Global CEO,
Pricewaterhouse Coopers and NANDAN M.
NILEKANI, President, CEO & Managing
Director, Infosys Technologies Ltd. and Chairman,
INDIA EVERYWHERE during the session
The Global Talent Tap
2. KAMAL NATH, JOSETTE SHINER,
US Under Secretary for Economic, Business
and Agricultural Affairs, DINESH C. PALIWAL,
President, Global Markets and Technologies,
ABB and RAJU NARISETTI, Editor,TheWall
Street Journal Europe, during the session
The India-US Partnership
3. JEAN-CLAUDETRICHET, President, European
Central Bank, HEIZOTAKENAKA,
Minister for Internal Affairs, Communications
and Privatisation of Postal Services, Japan,
MARTINWOLF, Associate Editor and
Chief Economics Commentator, Financial Times,
P. CHIDAMBARAM and LAWRENCE H.
SUMMERS, President, Harvard University,
at the session Finding Balance
in the Global Economy
INDIA EVERYWHERE at ANNUAL MEETING of theWORLD ECONOMIC FORUM 25-29 January 2006 DAVOS | 3
Indian speakers at60 of the over 200 sessions.12 India focused sessions.115 member delegationof senior policy makersand CEOs representing India.
India is focusing on increasing FDIto sustain growth. The two mostimportant issues are employmentgeneration and augmentationof purchasing power in rural India.
KAMAL NATHCommerce & Industry Minister
The world is large enough andthere are enough private capitalinflows to fulfil the aspirationsof both India and China...India can achieve 10 per centgrowth. We are improvingefficiency and productivity.
P. CHIDAMBARAMFinance Minister
We are buildinginfrastructure throughpublic-private partnerships...and working on policies thatwill encourage market growthin rural India and boost exportsof agricultural products.
MONTEK SINGH AHLUWALIADeputy Chairman, Planning Commission
The INDIA EVERYWHERE campaign left its mark on global
business at the Annual Meeting of theWorld Economic Forum
The campaign was led by the Confederation of Indian Industry in
partnership with the Department of Industrial Policy and
Promotion, Ministry of Commerce and Industry;
Ministry of Tourism and the India Brand Equity Foundation (IBEF).
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above. K.V. KAMATH, Managing Director & CEO,
ICICI Bank and Senator JOHN KERRY
at the CII India Reception
1. RAHUL BAJAJ, Chairman, Bajaj Auto
and Prof. KLAUS SCHWAB, Founder,
WEF at the CII India Reception
2. JOSEPH E. STIGLITZ, Professor,
Graduate School of Business, Columbia
University and N. SRINIVASAN,
Director General, CII at the CII India Reception
3. MICHAEL DELL withY. C. DEVESHWAR,
President, CII at the CII India Reception
INDIA EVERYWHERE at ANNUAL MEETING of theWORLD ECONOMIC FORUM 25-29 January 2006 DAVOS | 5
The trajectory of changeand innovation in Indiaholds out hope for the poorin India and other countries.At the end of the 90s,one couldnt talk aboutglobalisation without generatingnegative reactions. That debateis over now and it has a lotto do with the fact thattwo billion people in Indiaand China opted for this.
THOMAS L. FRIEDMANColumnist, Foreign AffairsThe NewYork Times
SHEILA DIKSHIT, Delhi Chief Minister addressing
the session Breaking the Glass Ceiling: More
Women in Top Positions
VASUNDHARA RAJE, Rajasthan Chief Minister
addressing the session Investing in Adolescent
Girls: A Key to Reducing Poverty.
OOMMEN CHANDY, Kerala Chief Minister at an
interactive session on Information Technology.
SHABANA AZMI, Actress and Social Activist, MICHAEL DOUGLAS, Director, Producer & Actor and GILBERTO GIL, Minister of Culture of Brazil at the presentation
of theWorld Economic Forum Crystal Awards
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above. Zhu Min of the Bank of China jiving
to Indian beats
1. Indian dancers exhorting guests
to take to the floor
2. SHIV KHEMKA of Sun Group
with overseas participants
3. HILDE and KLAUS SCHWAB
in their India ensembles
4. P. Chidambaram with MALVINDER SINGH,
CEO,Ranbaxy and Rajiv Kumar,
Chief Economist, CII
5. Guests queuing up for the India Grand Soiree
25-29 January 2006 DAVOS | 7
SHIAMAK DAVAR and his troupe liven up
the Grand Soiree
Indias Cultural Delights
INDIA EVERYWHERE at ANNUAL MEETING of theWORLD ECONOMIC FORUM
Global leaders revelled in Indian music, dance, wines, spirits,
and cuisine at the Indian Grand Soiree, organised in partnership
with the Taj Group of Hotels.
The Soiree saw the Kongress Centre reverberate to Usha Uthups
foot tapping music, Shiamak Davars enthralling rhythm and DJ
Aqueels pulsating Bollywood remixes.
The difference with earlierattempts to promote Indiawas stark. This time, it wasBollywood music and spicyfood, a clear signal that Indianeeded to, and was, changingits act and presenting themodern face of the country.
INDIA TODAYFebruary 13, 2006
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above. Expert chefs dishing out
delectable Indian fare.
1. Sunil Bharti Mittal, Chairman,
Bharti Televentures at the CII India Reception.
2. Ajit Gulabchand, Chairman, HCC
at the CII India Reception.
3. International delegates savouring
Indian food and spirits at the India Hour
at CentralSport Hotel.
India is on the road to achievingthe status of a great power,boosted by sustained economicgrowth rates, rising exports andimports, and an improvementin the quality of life of itspeople. It may also soon havedouble-digit economic growthrates. A noteworthy develop-ment in recent years has beenthe active support of Indiaby the US, EU and Japan.
JAMES F. HOGE
Editor, Foreign Affairs Magazine
Council on Foreign Relations
Touching All Senses
INDIA EVERYWHERE at ANNUAL MEETING of theWORLD ECONOMIC FORUM 25-29 January 2006 DAVOS | 9
SPHOTE, the Sanskrit word for creative sound was the title
of the INDIA ART EXHIBIT which featured paintings of 158 artists
from different walks of life, united in their protests against violence
and demolition.The paintings sought to convey Indias message
INDIA HOUR at various hotels and bars every evening and
the DAVOS INDIA PARTY created an India bond with delegates and
local residents who have played host to global businesspersons
year after year.
Paintings of the SPHOTE, the India Art Exhibit
in the Kongress Centre
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INDIA EVERYWHERE at ANNUAL MEETING of theWORLD ECONOMIC FORUM 25-29 January 2006 DAVOS | 11
The global media coverage for the INDIA EVERYWHERE
initiative was unparalleled.
Financial Times, International Herald Tribune and Wall Street Journal
brought out special India supplements.As did Global Agenda, the
magazine of theWorld Economic Forum Annual Meeting.
Indias share of editorial voice, electronic and print alike,
matched the size and ambition of the initiative.
Investment in physicalinfrastructure in rural India,planned under the BharatNirman initiative, will leadto private sector engagementin the creation of value chainsthat use agricultural outputas raw material. This will raiseincomes of Indias ruralpopulation and help marketersfrom all over the world discoverwhat C K Prahalad has termedfortune at the bottomof the pyramid.
YOGESH C. DEVESHWAR
President, CII and
Chairman, ITC Limited
Davos Special Edition of NDTVs popular
programme BIG FIGHT being filmed
with (r to l) Thomas Friedman, Zhu Min
davos_retro 7.10.06:Layout 1 2/5/10 12:29 PM Page 10
Reaching Out to the World
INDIA EVERYWHERE at ANNUAL MEETING of theWORLD ECONOMIC FORUM 25-29 January 2006 DAVOS | 13
A media campaign spread across leading global publications
took the Indian message to decision makers and opinion leaders
all over the world.
On-ground promotions and thoughtful gifts ensured all touch
points were covered.
Crisp literature effectively portrayed Indias contemporary
image of credible businesss partner and investment destination
...The hard sell was difficultto ignore. From an assortmentof gifts in delegates rooms -including pashmina shawlsand Apple iPods loaded withcontemporary Indian music -to the disco parties andextravagant Indian dinnerscooked by Michelin-starIndian chefs from London...
INDIA TODAYFebruary 13, 2006
A double spread advertisement
in the NewYork Times of February 1, 2006
showcasing the impact of INDIA EVERYWHERE .
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INDIA EVERYWHERE poster in Davos
above. The biggest billboard in Zurich drives
the point home.
1,2,3 India posters at Zurich airport
2. Brand India buses in Davos
3. An India poster