davies rebrand case study
TRANSCRIPT
Think
To become the leading provider of end-to-end claims solutions to the UK general insurance and Lloyd’s of London markets.
Inspire: • Praise for a job well done• Tell colleagues when they get it
wrong and make it right• Work together as a team to deliver
great service
Empower: • Take ownership of the claim• Do what you say you will do• Give realistic expectations and stick
to them
Aspire: • Proud to be an insurance and claims
professional• Driven to be the best we can be
• Motivated by helping our customers
Deliver: • Take the time to understand, so we
can make the right decision• Don’t rush the customer• Use our judgement first and
foremost, to do what is right
To be the leading specialist claims business in the UK and Ireland, working in partnership with insurers, intermediaries and policyholders to deliver exceptional service and value.
Reimagining claims
Feels: Energetic, Enthusiastic, Strong values, Slightly edgy, Fun, Inspired
Speaks: Engaging, Dynamic, Approachable, Friendly, Knowledgeable, Expert, Calm
Looks: Professional, Innovative, Fresh, Simple, Modern
Thinks: Customer-centric, Ownership, Innovative, Integrity, Considered, Analytical
Behaves: Energetic, Driven, Professional, Honest, Caring, Authoritative, Confident
Innovate: One paperless platform. Invest in new technologies to improve service.
Professional: Invest in own talent to provide qualifications and a career pathway. Experts in our field offering pragmatic, technically focussed solutions.
Specialise: Develop specialisms to create sector expertise. Use claims data to generate new revenue streams that add value to our offerings.
Grow: Reimagining how claims are managed and developing new clients to drive business growth.
Vision
Values
PersonalityStrategy Positioning
Brand foundations
Design
Division
Product or service
Group
Managed systems Property claims Property solutions Specialty claims
Brand structure
Knowledge partnershipsAt Davies we use experience and innovative technology to manage claims. This gathers important information about the risks our clients insure.
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reimagining claims
Knowledge partnerships
At Davies we use experience and innovative technology to manage claims. This gathers important information about the risks our clients insure.
We believe that by working in partnership with our clients they can take advantage of our knowledge and the information we gather to manage their clients’ risks.
Get in touch with us if you want to reimagine how this could benefit you.
[email protected] t. 0844 856 2308www.davies-group.com
reimagining claims
Design concepts
www.davies-group.com
www.davies-group.com
www.davies-group.com
www.davies-group.com
John Smith ACII
Claims Manager
t. 0844 123 4567
m. 07767 123 456
Davies Group Limited 3 Minster Court Mincing Lane London EC3R 7DD
www.davies-group.com
Design
Proud to be an insurance and claims professional
Driven to be the best we can beMotivated by helping our customers
Leading each otherA Davies person reaches for the top
Aspire to be the best
To reimagine claims we must reimagine Davies:
Take the time to understand, so we can make the right decision Don’t rush the customer
Use our judgement first and foremost, to do what is rightA Davies person delivers on their promises
To reimagine claims we must reimagine Davies:
Deliver on our promises
Take ownership of the claim
Do what we say we will do
Give realistic expectations and stick to them
A Davies person takes action
To reimagine claims we must reimagine Davies:
Empowered
to act
Do it right first time
Praise for a job well done
When colleagues get it wrong, help them make it right
Work together as a team to deliver great customer service
To reimagine claims we must reimagine Davies:
Inspire each other
A Davies person is a team player
Our bigReimagining Davies
Inspire
Inspire each other
• Do it right first time
• Praise for a job
well done
• When colleagues get it
wrong, help them make
it right
• Work together as a
team to deliver great
customer service
Deliver
Deliver on
our promises
• Take the time to
understand, so we can
make the right decision
• Don’t rush the customer
• Use our judgement first
and foremost, to do
what is right
Empower
Empowered to act
• Take ownership of
the claim
• Do what we say we
will do
• Give realistic
expectations and
stick to them
Aspire
Aspire to be
the best
• Proud to be an
insurance and
claims professional
• Driven to be the best
we can be
• Motivated by helping
our customers
• Leading each other
Put the customer first in all we doI
AE
A Davies person
is a team player
A Davies person
delivers on their
promises
A Davies person
takes action
A Davies person
reaches for the top
D
Create
Staff brand communication
Create
3D wall symbol Wall directory sign
Wall directory sign
Parking signs: wall mounted and free-standing
Sub brand wall sign Wall sign
Vinyl glass/window sign
Meeting room o�ce privacy graphics
660mm
100
0m
m
1000 - 1,500mmtbc at survey
400mm
400mm 400mm
450
mm
368
mm
368
mm
150
mm
Sized to fit
300 mm
Signs