david vitale - innovation, breaking the rules and building something unique – creating a modern...

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CREATING A MODERN WHISKY

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Page 1: David Vitale - Innovation, breaking the rules and building something unique – Creating a modern whisky brand

CREATING A MODERN WHISKY

Page 2: David Vitale - Innovation, breaking the rules and building something unique – Creating a modern whisky brand

LETS GO BACK IN TIME

Page 3: David Vitale - Innovation, breaking the rules and building something unique – Creating a modern whisky brand

LETS GO BACK IN TIME

WAY BACK

Page 5: David Vitale - Innovation, breaking the rules and building something unique – Creating a modern whisky brand
Page 6: David Vitale - Innovation, breaking the rules and building something unique – Creating a modern whisky brand
Page 7: David Vitale - Innovation, breaking the rules and building something unique – Creating a modern whisky brand
Page 8: David Vitale - Innovation, breaking the rules and building something unique – Creating a modern whisky brand

“We make Australian whiskyin the finest

of Scottish traditions”

Page 9: David Vitale - Innovation, breaking the rules and building something unique – Creating a modern whisky brand
Page 10: David Vitale - Innovation, breaking the rules and building something unique – Creating a modern whisky brand

Modern Austra l ia is p lural

Page 11: David Vitale - Innovation, breaking the rules and building something unique – Creating a modern whisky brand
Page 12: David Vitale - Innovation, breaking the rules and building something unique – Creating a modern whisky brand

What is Modern Australian Whisky?

Page 13: David Vitale - Innovation, breaking the rules and building something unique – Creating a modern whisky brand

What is Modern Australian Whisky?

Innovative

Page 14: David Vitale - Innovation, breaking the rules and building something unique – Creating a modern whisky brand

What is Modern Australian Whisky?

Innovative

Local

Page 15: David Vitale - Innovation, breaking the rules and building something unique – Creating a modern whisky brand

What is Modern Australian Whisky?

Innovative

Local

Serves a new occasion

Page 16: David Vitale - Innovation, breaking the rules and building something unique – Creating a modern whisky brand

What is Modern Australian Whisky?

Innovative

Local

Serves a new occasion

Page 17: David Vitale - Innovation, breaking the rules and building something unique – Creating a modern whisky brand

4.5

5.5

6.5

7.5

8.5

9.5

10.5

11.5

12.5

Winter

N.B. Scotland months adjusted to match Australian Seasons.

Daily Temperature Range (oC)Melbourne vs Scotland

(seasons aligned)

The hardest working barrels in the world

Melbourne

Scotland

SummerSummer

Page 18: David Vitale - Innovation, breaking the rules and building something unique – Creating a modern whisky brand

Red wine barrels- our secret sauce

Page 19: David Vitale - Innovation, breaking the rules and building something unique – Creating a modern whisky brand
Page 20: David Vitale - Innovation, breaking the rules and building something unique – Creating a modern whisky brand

What is Modern Australian Whisky?

Innovative

Local

Serves a new occasion

Page 21: David Vitale - Innovation, breaking the rules and building something unique – Creating a modern whisky brand

I grew up

in an Italian house

Page 22: David Vitale - Innovation, breaking the rules and building something unique – Creating a modern whisky brand

Food is at the centre of our social gatherings

Page 23: David Vitale - Innovation, breaking the rules and building something unique – Creating a modern whisky brand

Melbourne is the foodie capital

of the world.

Page 24: David Vitale - Innovation, breaking the rules and building something unique – Creating a modern whisky brand
Page 25: David Vitale - Innovation, breaking the rules and building something unique – Creating a modern whisky brand
Page 26: David Vitale - Innovation, breaking the rules and building something unique – Creating a modern whisky brand
Page 27: David Vitale - Innovation, breaking the rules and building something unique – Creating a modern whisky brand

What is Modern Australian Whisky?

Innovative

Local

Serves a new occasion

Page 28: David Vitale - Innovation, breaking the rules and building something unique – Creating a modern whisky brand

WHAT WHISKY CAN BE

DAVID VITALE - [email protected]