First steps in social media

BISNW experience with

Tweets and Tweeple

David Higham

What have we done?

• Listened

• Communicated

• Engaged

Listen

• Identify key people to follow

• What are they talking about?

Communicate

• Promote/explain policies• Give local/offbeat angle (Lock and Quay, Tony

Wilson, Dylan and Strictly at Blackpool)• Promote good examples/practice

- Burnley- Virtual Engineering Centre- Apprenticeships

Engage

- Retweet/respond

- Address questions/misunderstandings (AA map review)

- Encourage/Engage in debates- Lessons from Detroit- Textiles- Image of manufacturing

Reflections 1

• Social media is about communicating with people

• Reaches beyond the “usual suspects”

• Opens up whole world of information (blogs)

• Fantastic source of ideas

Reflections 2

• Can’t control so don’t try – you’ll fail

• 140 characters useful discipline but:– Can be misinterpreted– Not suitable for subtle debates/distinctions

• Be clear what people can expect

• Put “face” to “logo”

Reflections 3

• Read the guidance

• Exercise common sense

• IT system makes it hard

• Use Tim and his team

Bring me sunshine

Cities and culture

What’s wrong with manufacturing?

Tripe

What next?

-Broaden use of Twitter within team

-Twitter discussion with business

-Explore other social media

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