david cox | taylor francis | brighton seo slides april 2017 | needles and haystacks: the challenges...
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DAVID COXTAYLOR & FRANCIS
Director of Innovation
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The challenges of discoverability in academic publishing
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In the war for information, our job remains the same: to connect authors with readers
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Researchers want the most reliable content, from the best sources,
as easily, quickly
and cheaply as possible
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Google delisting books publishers from their index was a wake-up call
and put SEO at the top of our agenda
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