david brewer's presentation at the th!nk about it rotterdam grand finale
TRANSCRIPT
© David Brewer – Media Ideas International Ltd 2009 For: EJC
New Media Evolution
On The Horizon for TH!NKers
Aim beyond the horizon
© David Brewer – Media Ideas International Ltd 2009 For: EJC
New Media Evolution
• Impact of blogging, social networking and other new media developments
• Changing audience behaviour
• Implications for traditional, mainstream media
• Implications for all media (don’t think UGC)
• Opportunities and challenges
© David Brewer – Media Ideas International Ltd 2009 For: EJC
New Media Evolution
© David Brewer – Media Ideas International Ltd 2009 For: EJC
New Media Evolution
© David Brewer – Media Ideas International Ltd 2009 For: EJC
New Media Evolution
Why blog?
REASONS: T.P Mishra
I started blogging to improve my writing skills, highlight the
plight of Bhutanese refugees and inform them.
I blog also to garner support and solidarity be it local, national
or international, for our call for media freedom in Bhutan.
© David Brewer – Media Ideas International Ltd 2009 For: EJC
New Media Evolution
© David Brewer – Media Ideas International Ltd 2009 For: EJC
New Media Evolution
Why blog?
REASONS: Nalaka Gunawardene
I’m a story-teller first and last. A science writer by training, I’ve
worked variously as a journalist, film-maker, media
researcher, media trainer, communications consultant and TV
host during the past 20 years.
Just like media is a plural term, I have multiple affiliations and
wear several ‘hats’. In all these, I ‘connect the dots’, find
new ways of seeing the world around me, speak my mind
— and also have fun.
© David Brewer – Media Ideas International Ltd 2009 For: EJC
New Media Evolution
© David Brewer – Media Ideas International Ltd 2009 For: EJC
New Media Evolution
Why blog?
REASONS: Shahidul Alam
“This direct access that has insulated me from government
persecution.
“In 1996, when we protested against the government using the military to
round up opposition activists, I was attacked in the streets
“They took away my computer, camera, PDA and films, and I received
eight knife wounds.
© David Brewer – Media Ideas International Ltd 2009 For: EJC
New Media Evolution
Why blog?
REASONS: Shahidul Alam
“The reason I can now get away with what I say has a lot to do with the
following and the reach my blog has provided.
“They know I have over 28,000 subscribers worldwide.
“Some of those 28K are very influential people. “
© David Brewer – Media Ideas International Ltd 2009 For: EJC
New Media Evolution
© David Brewer – Media Ideas International Ltd 2009 For: EJC
New Media Evolution
Taking bloggers seriously
© David Brewer – Media Ideas International Ltd 2009 For: EJC
New Media Evolution
© David Brewer – Media Ideas International Ltd 2009 For: EJC
New Media Evolution
Old media gate crashing the
new media party
© David Brewer – Media Ideas International Ltd 2009 For: EJC
New Media Evolution
© David Brewer – Media Ideas International Ltd 2009 For: EJC
New Media Evolution
© David Brewer – Media Ideas International Ltd 2009 For: EJC
New Media Evolution
© David Brewer – Media Ideas International Ltd 2009 For: EJC
New Media Evolution
© David Brewer – Media Ideas International Ltd 2009 For: EJC
New Media Evolution
Guatemala
© David Brewer – Media Ideas International Ltd 2009 For: EJC
New Media Evolution
An insurance policy for media freedom
© David Brewer – Media Ideas International Ltd 2009 For: EJC
New Media Evolution
Creating the most
trusted media brand in
the Balkans
© David Brewer – Media Ideas International Ltd 2009 For: EJC
New Media Evolution
Armenia
© David Brewer – Media Ideas International Ltd 2009 For: EJC
New Media Evolution
© David Brewer – Media Ideas International Ltd 2009 For: EJC
New Media Evolution
© David Brewer – Media Ideas International Ltd 2009 For: EJC
New Media Evolution
© David Brewer – Media Ideas International Ltd 2009 For: EJC
New Media Evolution
© David Brewer – Media Ideas International Ltd 2009 For: EJC
New Media Evolution
© David Brewer – Media Ideas International Ltd 2009 For: EJC
New Media Evolution
© David Brewer – Media Ideas International Ltd 2009 For: EJC
New Media Evolution
© David Brewer – Media Ideas International Ltd 2009 For: EJC
New Media Evolution
• The way the audience consumes news is changing
• The ‘broadcast at’ model is dead
• The ‘engage with on our terms’ model is in its death throes
• Smart media organisations must move on to the ‘be a part of and participate’ model
© David Brewer – Media Ideas International Ltd 2009 For: EJC
New Media Evolution
• The basics for mainstream media do not change
• They must deliver accurate, balanced, objective and impartial news based on sourced and verified facts
• But they must be aware of where the audience had shifted, move in their direction,and offer something unique, relevant and needed.
© David Brewer – Media Ideas International Ltd 2009 For: EJC
New Media Evolution
• Keep experimenting
• Keep innovating
• Keep challenging those in authority
• Keep stretching mind
• Keep sharing
• Keep tagging
And for bloggers?
© David Brewer – Media Ideas International Ltd 2009 For: EJC
New Media Evolution
On The Horizon for TH!NKers
You are the media