dave evans, cto, stc enterprise mobility division, mobile retail summit 2013 presentation
TRANSCRIPT
Enterpr ise
Mobility Retail
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Spark! Mobile Retail Innovation
Dave Evans, SVP & CTO, Enterprise Mobility, April 2013
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Fast Facts
Recognition Global Services
Zinnov
NGN Leadership
TMC Labs
STG
Gartner
Forrester
Portfolio RedPrairie
Subway
Tesco
Under Armour
Shopzilla
Pacific Brands
DirecTV
Partners Amazon
Oracle
HP
Microsoft
Qualcomm
SAP
Company 10+ years of operations
6,000 employees
Ownership by Symphony Technology Group and TH Lee Putnam Ventures
Locations 35 Offices
HQ in Mountain View, CA
Delivery centers in:
America, China, Germany, India, Russia & UK
Enterpr ise
Mobility Retail
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Catching the customer at the right moment
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5 Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY
Business & Engineering Aligned Enterpr ise
Mobility Retail
Development
Code re-use
Easy maintain
Multimedia
Network
In-store Wi-Fi
GSM / CDMA
No guarantee
Cost of bandwidth
Devices
BYOD
Android + iOS
No additional purchase
Client security
Platform
HTML 5 (iOS)
Hybrid (Android)
Bespoke CMS
Sales Management
ROBUST DESIGN CLOUD MANAGED SERVICE LOWER CAPEX / OPEX
Enterpr ise
Mobility Retail
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Need for Speed & Agility
LEADING INTO A SPRINT
DISCOVER Ideation | Conceptualization | Personas | Brainstorming | White Boarding
DEFINE Low-Fi Wireframes
Simulations
Visual Strategy
Early Assessments
DEVELOP Wireframes | Simulations | Mockup Designs | Assets
EVALUATE Proof of Concept
Simulated scenarios
User Testing
Early Feedback
Add Improvements
Revise Roadmap
OU
T O
F
SP
RIN
T
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Enterpr ise
Mobility Retail
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Mobilizing the Auction House Experience
Enterpr ise
Mobility Retail
Mobile channel meets customers’ needs
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Source: Next Gen Retail Study : Mobile & Beyond, Latitude, December 2012
v
v
Fun, New Auction House
Experience
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Make it even easier to bid, track & buy vehicles
Stay Informed with alerts
Search based on current location
Freedom to use anywhere
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Enterpr ise
Mobility Retail
Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY
New Insight - Leverage UI / Visual Design
Personas/Scenarios
Interaction Design
Wire Framing
Visual Design
Prototype Development
Take a User Centered Approach
Design work begins with insights into how users find value in a product and/or service.
Aim to build smart designs by working in tandem with software engineers throughout a project. Blend users needs with business objectives and marketing needs to build a systemic solution.
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Enterpr ise
Mobility Retail
Enterpr ise
Mobility Retail
Enterprises choose Symphony Teleca A unique combination of software expertise, analytics, deep industry insight,
process excellence and a passionate global workforce.
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Leverage cross-industry experience
Enterpr ise
Mobility Retail
We Make Mobile Apps That Matter.
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