date my school: advertising storyboard
DESCRIPTION
As a class assignment, we devised a storyboard for a video commercial for Date My School. The advertisement is based off the popular TV show Big Bang Theory to cater to college audiences to try out this tailored online dating website.TRANSCRIPT
The Storyboard
Ali Akbar Sahiwala Lauren Foisy
(Lia) Ying Wang Sophia Lu YangZi Liu
(Zara) Yujung Chen DM 622 -‐ AdverFsing & PromoFon _ Marvin Waldman 2nd Feb. 2014
Crea%ve Brief: Storyboard for Datemyschool
Who are we talking to: Current students and recent graduates aPending Ivy League schools. They are Fred of meeFng people who they do not connect with and worry they will never meet anyone who will challenge them in life. What do they think / feel / do now? DaFng websites are full of people who I could never connect with. I think it’s a waste of Fme.
What do we want them to think / feel / do in the future? I may be able to find someone worth my Fme on this site. I think I would be able to relate with someone well educated and maybe even enjoy the date. Insight: Intelligent people have high expectaFons of what they desire in their partner. This makes finding the right match more challenging.
AUDIOVIDEO2 MINUTE ADVERTISEMENT
Penny has a nervous expression on her face.
Penny: I can't believe I'm going on a date with the guy living upstairs.
They exchange awkward smiles.
Sheldon: Hi Penny, please come in. Penny: Hi Sheldon. It's good to see you again.
Penny: Wow. Looks like some serious stuff. Did you do this?
Penny's face brightens up, she tilts her head, looking confused.
Sheldon: Yeah, well, its just some quantum mechanics with a little string theory doodling around the edges.
Sheldon shrugs his shoulders like its no big deal.
AUDIOVIDEO
Penny is impressed but starts to feel out of place.
Penny: Wow, so you're like one of these beautiful mind genius guys.
Sheldon speaks out proudly.
Sheldon: Yeah, I have a master, two doctorates, and I work at Caltech.
Penny has an ashamed look on her face.
Penny: Wow. Well, I work at the Cheescake factory.
Silence with background noise (sirens,etc).
- Awkward silence -
AUDIOVIDEO
Super with Space visuals.
Whirling background music.
In a coffee shop, Amy approaches Sheldon, standing near the counter.
Background chatter and noise.
Amy: Hi, I'm Amy Farrah Fowler and you are Sheldon Cooper.
Sheldon stares rigidly at her.
Amy: Just so you know, I am here because I have an agreement with my mom that I will date at least once a year.
AUDIOVIDEO
Sheldon: Interesting, my mom and I have the same agreement about church... So how was your day?
Amy: My most recent paper on how a cooperative long-term potentiation can map memory sequences in dendritic branches made the cover of Neuron.
Amy speaks out proudly.
Both gaze at each other with a sparkle in their eyes.
Love song begins to play in the background.
Sheldon: Interesting. May I buy you a beverage? Amy: Tepid water, please.
AUDIOVIDEO
They grab their drinks and walk towards a table.
Sit down facing each other at a table.
Sheldon: How do you feel about signing relationship agreements?
Both start smiling.
Scene fades out and "datemyschool" pops up on screen on a white background.
Voice over: Find someone to connect with. Visit datemyschool.
Sheldon: Interesting, my mom and I have the same agreement about church... So how was your day?
Amy: My most recent paper on how a cooperative long-term potentiation can map memory sequences in dendritic branches made the cover of Neuron.
Amy speaks out proudly.
Both gaze at each other with a sparkle in their eyes.
Love song begins to play in the background.
AUDIOVIDEO
Amy: Hi, I'm Amy Farrah Fowler. Just so you know, I am here because I have an agreement with my mom that I will date at least once a year.
In a coffee shop, Amy approaches Sheldon, standing near the counter.
30 SECOND ADVERTISEMENT
AUDIOVIDEO
Sheldon: Interesting. May I buy you a beverage? Amy: Tepid water, please.
They grab their drinks and walk towards a table.
Sit down facing each other at a table.
Sheldon: How do you feel about signing relationship agreements?
Scene fades out and "datemyschool" pops up on screen on a white background.
Voice over: Find someone to connect with. Visit datemyschool.