datalicious service overview
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© 2015 Datalicious Pty Ltd 2
About Datalicious■ Datalicious was founded in November 2007■ Strong web analytics background & experience■ 360 data agency with team of data specialists■ Combination of analysts and developers■ Blue chip clients across all industry verticals■ Carefully selected best of breed technologies■ Executing smart data driven campaigns■ Turning data into actionable insights
© 2015 Datalicious Pty Ltd 3
Using data to fatten the funnel
© 2015 Datalicious Pty Ltd 4
Wide range of data services
DATAPlatforms
■ Data collection and processing
■ Adobe, Google Analytics, etc
■ Web and mobile analytics
■ Tag-less online data capture
■ Retail and call center analytics
■ Big data & data warehousing
■ Single customer view
■ Data mining and modelling
■ Tableau, Splunk, SPSS, R, etc
■ Customised dashboards
■ Media attribution analysis
■ Marketing mix modelling
■ Social media monitoring
■ Customer segmentation
INSIGHTSAnalytics
■ Data usage and application
■ SiteCore, ExactTarget, etc
■ Targeting and merchandising
■ Marketing automation
■ CRM strategy and execution
■ Data driven websites
■ Testing programs
ACTIONCampaigns
© 2015 Datalicious Pty Ltd 5
Team of data analytics experts
© 2015 Datalicious Pty Ltd
Growing global presence
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San Diego
New YorkMunich
London
Mumbai
Singapore
Manila
Hong Kong
Sydney HQ
MelbourneAuckland
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Best of breed technologies
© 2015 Datalicious Pty Ltd 8
Google Analytics Premium (GAP)■ Full-service GAP offering including value-added services
to maximise return on platform investment for all clients
■ Clients can choose any 2 of the following value-added service modules at no extra cost as part of their Datalicious GAP deal:□ Module 1: Weekly tech & tag management support
□ Module 2: Monthly analytics & reporting support
□ Module 3: Quarterly testing & optimisation support
□ Module 4: Quarterly media attribution support
□ Module 5: Quarterly best practice review
□ Module 6: Annual data strategy development
© 2015 Datalicious Pty Ltd 9
Datalicious product development
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Clients across all industries
[email protected] www.datalicious.com