datalicious google analytics premium reseller information

Download Datalicious Google Analytics Premium Reseller Information

Post on 19-May-2015




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Datalicious is now a Google Analytics Premium reseller. If you're looking for a premium analytics solutions, talk to Datalicious about Google Analytics Premium.


  • 1. PREMIUM brought to you by

2. > Why Google Analytics Premium? Why Google Analytics? Market leader with most R&D Cross-device analytics Universal analytics Why Premium? Flat fee, no hidden costs Faster, unsampled data Up to 50 custom variables Enterprise grade security & reliability Google Analytics Premium integrations DoubleClick: Advanced re-targeting & attribution BigQuery: Customer data export for advanced analysisNovember 2013 Datalicious Pty Ltd2 3. > Datalicious value add Google Analytics Premium PLUS any 2 of the value-added service packages below AT NO EXTRA COST: Datalicious value-added service packages Weekly tech & tag management support Monthly analytics & reporting support Quarterly testing & optimisation support Quarterly media attribution support Quarterly best practice review November 2013 Datalicious Pty Ltd3 4. > Universal analytics across channelsCross-device & cross-channel analytics for a full 360 view November 2013 Datalicious Pty Ltd5 5. > Cross-device tracking & analytics Actionable customer insights for a complex multi-device world in order to improve user experienceNovember 2013 Datalicious Pty Ltd6 6. > Cross-channel media attributionActionable media insights for a complex multi-channel world in order to boost marketing ROINovember 2013 Datalicious Pty Ltd7 7. > Visitor demographics & interests Actionable audience insights to help with your marketing strategy and media planningNovember 2013 Datalicious Pty Ltd8 8. > A quick glimpse of the futureNovember 2013 Datalicious Pty Ltd9 9. > More accurate data much fasterStandardPremiumStandardPremiumStandardPremiumStandardPremiumStandardPremium10x Variables>12x Fresher Data>100x Data Limits200x Custom Accuracy600x Larger ReportsCustomize your data. 50 variables (vs. 5)Access your data faster. SLA 4 hours (vs. 48)Send in more data. Lots more. 1B 20B hits/month (vs. 10M)Segment your data with confidence. 100M visits (vs. 500M)Get more of your data out. 3M rows (vs. 5K)November 2013 Datalicious Pty Ltd10 10. > Google Analytics integrations DoubleClick Import ad impression data for advanced media attribution Export custom segments for advanced ad targeting BigQuery Export raw website data for advanced analytics & modeling Wildfire Integrate social media data Drive Export reports November 2013 Datalicious Pty Ltd11 11. > Potential analytics data flow TagsGoogle Tag Manager, CDN code hostingClick level dataOVERSEAS Google Analytics data warehouse, analytics interfaceAnonymous behavioral data only, does not contain any personal identifiable information (PII), i.e. customer ID only but no name, date of birth, email, etcClient pages with Google Tag ManagerLOCAL AU/NZ Sensitive customer data including personal identifiable information (PII) is stored locally within the client network or in the local hosting center of a cloud provider, i.e. AWSClient side analytics, BI platformVisitor level dataAdditional Google data (i.e. ads, social, etc)November 2013Google BigQuery data warehouse, admin interfaceClient side data warehouse, admin interface Datalicious Pty LtdAdditional client data (i.e. CRM, IP, social, etc)12 12. > Fast growing customer baseNovember 2013 Datalicious Pty Ltd13 13. > Enterprise level security & SLAsExplicit data ownership language: T&Cs crafted specially for enterprisesNovember 2013SLA on data collection: 99.9% data collection uptime per month, guaranteedGuarantees on reporting: Report interface accessible a minimum 99% of the time Datalicious Pty LtdGuarantees on freshness: Your data, processed & accessible within 4 hours14 14. > Datalicious full-service modelDedicated local account managementStrategy, best practice and implementationOngoing tech support and tagging helpTrainingDatalicious value-added servicesGoogle Analytics Premium for 1 year plus any 2 of the value-added service packages below at no extra cost: Weekly tech & tag management support Monthly analytics & reporting support Quarterly testing & optimisation support Quarterly media attribution support Quarterly best practice review November 2013 Datalicious Pty Ltd15 15. 101011010010010010101111010010010101010100001011111001010101 010100101011001100010100101001101101001101001010100111001010 010010101001001010010100100101001111101010100101001001001010> About Datalicious November 2013 Datalicious Pty Ltd16 16. > About Datalicious Datalicious was founded in 2007 Strong web analytics background 360 data agency with team of specialists Combination of analysts and developers Blue chip clients across all industry verticals Carefully selected best of breed technology Lobbying & defining data best practice ADMA Executing smart data driven campaigns Turning data into actionable insightsNovember 2013 Datalicious Pty Ltd17 17. > Using data to widen the funnel Turning data into actionable insights to widen the conversion funnelMedia Attribution & Modeling Maximise reach, awareness & increase ROITargeting & Merchandising Improve engagement, boost loyaltyTesting & Optimisation Remove barriers, drive salesBoosting ROMI November 2013 Datalicious Pty Ltd18 18. > Wide range of data services DataInsightsActionPlatformsAnalyticsCampaignsData collection and processingData mining and modellingData usage and applicationAdobe, Google Analytics, etcTableau, Splunk, SPSS, R, etcSiteCore, ExactTarget, etcWeb and mobile analyticsCustomised dashboardsTargeting and merchandisingTag-less online data captureMedia attribution analysisMarketing automationRetail and call center analyticsMarketing mix modellingCRM strategy and executionBig data & data warehousingSocial media monitoringData driven websitesSingle customer viewCustomer segmentationTesting programsNovember 2013 Datalicious Pty Ltd19 19. > 50+ years of team experienceChristian BartensElly GillisMichael SavioJuan DelardFounder & DirectorGeneral ManagerHead of InsightsHead of Data Bachelor of Business Management with marketing focus Web analytics and digital marketing work experience Space2go, E-Loft, Tourism Australia SuperTag founder, ADMA Analytics Chair, I-COM EMR Board Bachelor of Communications with print and digital focus Digital marketing and project management work experience M&C Saatchi, Mark, Holler, Tequila, IAG, OneDigital, Telstra Australian gold medal in surf boat rowing Bachelor of Arts & Science with applied mathematics focus CRM and marketing research and analytics work experience ANZ Bank, Australian Bureau of Statistic, DBM Consultants ADMA lecturer on marketing testing Engineering Diploma & Bachelor of Science in Electrical Engineering IT architecure, ERP, web analytics, big data, telecommunications work experience Quotify, Binaria, Codelco Mathematics fan and avid scuba diverLinkedIn profileLinkedIn profileLinkedIn profileNovember 2013LinkedIn profile Datalicious Pty Ltd20 20. > Unique combination of skills Data modellingThe Datalicious team Data scientistsData mining/analysis Data engineers Web engineers Platform admins Project managersData strategy Business analystsData visualisation/reporting Fast analyticsBig data Data strategists Data processing/enhancingData collectionNovember 2013 Datalicious Pty Ltd21 21. > Google trained & qualified team All team members, both developers and analysts, are required to complete the Google Analytics certification as part of their induction process at Datalicious. Please visit for a copy of all certificates November 2013 Datalicious Pty Ltd22 22. > Best of breed technologiesNovember 2013 Datalicious Pty Ltd23 23. > Clients across all industriesNovember 2013 Datalicious Pty Ltd24 24. > Great customer feedback [] Datalicious quickly earned our respect and confidence [] understand our business needs, deliver value, push our thinking []. Likeable, transparent and trustworthy. I would be happy to recommend Datalicious to anyone. Murray Howe, Executive Manager, Suncorp Group "[] Datalicious brought with them best practice analytics to demonstrate the true value of our marketing dollars [] have become a critical business partner [] provided great insights which have driven key business decisions. Trang Young, Senior Marketing Manager, E*Trade Australia The Datalicious guys are great to work along side [] 'no stone unturned' approach to finding solutions to challenges [] knowledge and passion for web analytics and best of breed web optimization was second to none Steve Brown, Senior Business Analyst, Vodafone[] The Vodafone implementation of SiteCatalyst is one of the most impressive I have seen and ranks in the top 10 []. It is an amazing foundation for taking action on the data and improving ROI. Adam Greco, Consulting Lead, Omniture November 2013 Datalicious Pty Ltd25 25. > Great customer feedback "[] Datalicious understand the value of information and how to leverage it using best of breed software. I would recommend the team without hesitation [...]." James Fleet, Marketing Director, Appliances Online "[...] Datalicious have been intimately involved in building our analytics solution. Most importantly their knowledge of best practice combined with innovative solutions has allowed our business to remain nimble and current. They are also nice guys." Tzvi Balbin, Group Digital Marketing Lead, Catch of the Day"[...] Datalicious are helping us to move from a last click campaign measurement model to a more accurate media attribution approach. [...] potential to significantly change our media planning [...]. Highly recommended." Keith Mirgis, Senior Digital & Social Media Marketing Manager, Telstra "We engaged Datalicious to support a strategic change in our business [...] understand our customers [and their transactions] better to ensure