2016 SNIA Data Storage Security Summit. © Insert Your Company Name. All Rights Reserved.

Data Valuation to Minimize Monetary

Loss

Steve Todd DELL EMC

2016 SNIA Data Storage Security Summit. © Insert Your Company Name. All Rights Reserved.

Agenda

Minimizing Monetary Loss Data Value Research Techniques for Calculating Data’s Value Data Value and the Data Protection Ecosystem

2

2016 SNIA Data Storage Security Summit. © Insert Your Company Name. All Rights Reserved.

Minimizing Monetary Loss

3

2016 SNIA Data Storage Security Summit. © Insert Your Company Name. All Rights Reserved.

Value-Driven Configuration of Replication Queues

4

2016 SNIA Data Storage Security Summit. © Insert Your Company Name. All Rights Reserved.

Protection Benefits of Understanding Data’s Value

5

1 73 145

217

289

361

433

505

577

649

721

793

865

937

1009

1081

1153

1225

1297

1369

1441

1513

1585

1657

1729

1801

1873

1945

2017

2089

2161

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2305

2377

2449

2521

2593

2665

2737

2809

2881

2953

Busin

ess d

amag

e in

disa

ster

Time (secs)

Non optimized

Business optimized (*2)

Business optimized (*4)

Business optimized (*10)

2016 SNIA Data Storage Security Summit. © Insert Your Company Name. All Rights Reserved.

Architecting for Value

6

Valuation IT Architectures Valuation Business Processes

Dr. Jim Short, San Diego Supercomputer Center

Understanding the Impact of Emerging Data Valuation Business Processes on IT

2016 SNIA Data Storage Security Summit. © Insert Your Company Name. All Rights Reserved.

Architecting for Value

7

Industry Use Cases

M&A

CREDITOR VALUATION

DATA INSURANCE DATA MONETIZATION

DATA SALE

2016 SNIA Data Storage Security Summit. © Insert Your Company Name. All Rights Reserved.

Calculating Data’s Value Gartner’s VP of Research Doug Laney

What is your objective for

valuing information?

Focused on improving

information management

discipline

Focused on improving

information's economic benefits

Intrinsic Value of Information

(IVI)

How correct, complete and exclusive is this data?

Business Value of Information

(BVI)

How good and relevant is this data for specific purposes?

Performance Value of Information

(PVI)

How does this data affect key business drivers?

Cost Value of Information

(CVI)

What would it cost us if we lost this data?

Economic Value of Information

(EVI)

How does this data contribute to our bottom line?

Market Value of Information

(MVI)

What could we get from selling or trading this data?

Leading Indicator

Trailing Indicator

Foundational Measures

Financial Measures

2016 SNIA Data Storage Security Summit. © Insert Your Company Name. All Rights Reserved.

BVI Calculation How Relevant is the Data for Specific Purposes?

• Relevance. How useful the information could be (or is) to one or more business processes Range: (0 to 1). • Validity. Percentage of records deemed to be correct. • Completeness. Percentage of total records versus the universe of potential or supposed records. • Timeliness. How quickly new or updated instances of the data are captured and available to be accessed.

2016 SNIA Data Storage Security Summit. © Insert Your Company Name. All Rights Reserved.

Valuation Algorithms Calculating Data Value via Data Protection Analytics

Backup Schedule/Catalog Backup Data

Valuation Algorithms

Mappings Between Primary/Protection System

P1 B1

P2 B2

Schedule Num Copies (x)

Catalog V1

V2

V3

2016 SNIA Data Storage Security Summit. © Insert Your Company Name. All Rights Reserved.

Replication Based on Value Feeding Valuation Results to Replication Configuration

Valuation Algorithms

Catalog

2016 SNIA Data Storage Security Summit. © Insert Your Company Name. All Rights Reserved.

Thank you! Twitter: @SteveTodd

Download this presentation and others from

SNIA’s Data Storage Security Summit at: http://www.snia.org/dss-summit

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