data tracking using google analytics
TRANSCRIPT
![Page 1: Data tracking using Google Analytics](https://reader030.vdocuments.mx/reader030/viewer/2022020119/58f048791a28ab23128b45b9/html5/thumbnails/1.jpg)
Data tracking using Google Analytics
![Page 2: Data tracking using Google Analytics](https://reader030.vdocuments.mx/reader030/viewer/2022020119/58f048791a28ab23128b45b9/html5/thumbnails/2.jpg)
![Page 3: Data tracking using Google Analytics](https://reader030.vdocuments.mx/reader030/viewer/2022020119/58f048791a28ab23128b45b9/html5/thumbnails/3.jpg)
Pourquoi Google Analytics ?
- Gratuit - Tout en un - Efficace et complet. - Assez simple d’utilisation.
(Requiert quelques connaissances techniques)
![Page 4: Data tracking using Google Analytics](https://reader030.vdocuments.mx/reader030/viewer/2022020119/58f048791a28ab23128b45b9/html5/thumbnails/4.jpg)
Que peut-on analyser avec GA ?
- Audience temps réel. - Audience du site. - Analyse comparative. - Différentes sources des visiteurs (Referrals) du site. - Campagnes (publicitaires, RS, Adwords …). - Comportement de l’utilisateur sur mon site.
- Pages vues - Evénements. - Objectifs. - Tests. (Tests A/B)
![Page 5: Data tracking using Google Analytics](https://reader030.vdocuments.mx/reader030/viewer/2022020119/58f048791a28ab23128b45b9/html5/thumbnails/5.jpg)
Comment ça marche ?
Vousanalytics.google.com
Utilisateur / visiteur
monsite.com
![Page 6: Data tracking using Google Analytics](https://reader030.vdocuments.mx/reader030/viewer/2022020119/58f048791a28ab23128b45b9/html5/thumbnails/6.jpg)
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![Page 9: Data tracking using Google Analytics](https://reader030.vdocuments.mx/reader030/viewer/2022020119/58f048791a28ab23128b45b9/html5/thumbnails/9.jpg)
Analyse comparative
![Page 10: Data tracking using Google Analytics](https://reader030.vdocuments.mx/reader030/viewer/2022020119/58f048791a28ab23128b45b9/html5/thumbnails/10.jpg)
Source des visiteurs
![Page 11: Data tracking using Google Analytics](https://reader030.vdocuments.mx/reader030/viewer/2022020119/58f048791a28ab23128b45b9/html5/thumbnails/11.jpg)
Campagnes
![Page 12: Data tracking using Google Analytics](https://reader030.vdocuments.mx/reader030/viewer/2022020119/58f048791a28ab23128b45b9/html5/thumbnails/12.jpg)
Campagnes
![Page 13: Data tracking using Google Analytics](https://reader030.vdocuments.mx/reader030/viewer/2022020119/58f048791a28ab23128b45b9/html5/thumbnails/13.jpg)
Pages vues
![Page 14: Data tracking using Google Analytics](https://reader030.vdocuments.mx/reader030/viewer/2022020119/58f048791a28ab23128b45b9/html5/thumbnails/14.jpg)
Evénements
ga('send', 'event', [eventCategory], [eventAction], [eventLabel], [eventValue], [fieldsObject]);
![Page 15: Data tracking using Google Analytics](https://reader030.vdocuments.mx/reader030/viewer/2022020119/58f048791a28ab23128b45b9/html5/thumbnails/15.jpg)
Objectifs
![Page 16: Data tracking using Google Analytics](https://reader030.vdocuments.mx/reader030/viewer/2022020119/58f048791a28ab23128b45b9/html5/thumbnails/16.jpg)
Objectifs
![Page 17: Data tracking using Google Analytics](https://reader030.vdocuments.mx/reader030/viewer/2022020119/58f048791a28ab23128b45b9/html5/thumbnails/17.jpg)
Test A/B
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Test A/B
![Page 19: Data tracking using Google Analytics](https://reader030.vdocuments.mx/reader030/viewer/2022020119/58f048791a28ab23128b45b9/html5/thumbnails/19.jpg)
Merci !