data & the city - floor wijnen + guido jetten - icemobile
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IceMobile <3 DataData & The City - 3 October 2016
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Heb je wel eens zegels bij de AH gespaard, voor jezelf of voor een ander?Ben je ook meer gaan uitgeven bij de AH?
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Copyright © A. Witteman & R. van den Oever, All Rights Reserved.
• Amsterdam based company (& office in Hong Kong, Toronto)• 130 employees• over 40 nationalities• Either a foodie, code king, design nerd, beer brewer or unicorn
IceMobile Amsterdam
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Transactional & emotional loyalty
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Why? How?
Customer InsightsData Analysts & Data Scientists
UX LabData Storytellers
What?Who? When? Where?
How many? How often?
Our research team
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Data sources
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Use qualitative as a compass to analyse your big data
• Management overviews• PowerBI dashboards
• Detailed analysis• Based on triggers from qualitative research
How we use our data
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Provide 1-on-1 relations on mass scale• Segmentation• Conversational Commerce
Future
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Where digital becomes human