data, technology and health behavior change
TRANSCRIPT
Data, Technology and Health
Behavior Change M. Courtney Hughes, PhD
Chicago Health 2.0 / Illinois Technology Associa=on
October 14, 2010
About Approach Health
• Approach Health helps companies: 1) Lower medical costs 2) Increase produc=vity
• Data-‐driven behavior modifica=on integra=ng: 1) Research evidence-‐base 2) Industry best prac=ces 3) ROI
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The Time Has Never Been Be=er…
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Challenges Opportuni@es
Rising healthcare costs 75% due to unhealthy, modifiable behaviors
Engaging members
Ubiquitous mobile devices
Strong interest in improving health behaviors
Cost-‐effec@ve customiza@on Readily available data
Effec@ve communica@on algorithms
Members are Not Receiving Preven@ve Services
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8%
15%
22%
49%
74%
0 20 40 60 80
No Cervical Cancer Screening
No Cholesterol Screening
No Breast Cancer Screening
No Colon Cancer Screening
No Influenza Vaccination
Preven
=ve Service
Source : Hughes et al. Am J Health Prom 2010
Members are Not Engaging in Healthy Lifestyle Behaviors
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5%
17%
20%
49%
77%
0 20 40 60 80 100
Heavy Drinking
Binge Drinking
Smoking
Inadequate Physical Activity
Inadequate F&V Consumption
Behavior
Source : Hughes et al. Am J Health Prom 2010
Capturing Popula@on More pa(ent data is available than ever before.
EMR, PHR
Pharma Claims
Survey (HRA, QoL)
Medical Claims
mDevices (Events, ODLs) Lab Values
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Goal: Manage U@liza@on
• Iden4fy high-‐risk popula=ons & members
• Engage members using the right
message & method
• Deliver ROI
7 Sources: CDC 2010; Health Affairs 2002
Technology Enables Iden@fica@on & Effec@ve Communica@on
• Data integra@on – Many more data sources • Data analy@cs – integrate member data and prior outreach
• Natural Language Processing – low cost
• Communica@on mode -‐ customized
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Ques=ons? Contact [email protected]
h^p://www.approachhealth.com
Healthy Behaviors. Healthy Returns.