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IDENTIFYING THE WORDS TO PA INT A PICTURE: CONTENT ANALY SIS DATA FOR MANAGEMENT RESEARCH Miles A. Zachar West Virginia University 

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Miles ZacharyWest Virginia University

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Page 1: Data Sources

7/17/2019 Data Sources

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IDENTIFYING THE WORDS TO PAINT A PCONTENT ANALYSIS DATA FOR MANAGEMENT RESEARC

Miles A. ZacharWest Virginia University 

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CONTENT ANALYSIS

! Content analysis (CA) re"ers #$ %a& 'e#h$($l$)ical 'eas*re'e&

#e,# -$r $#her s'$lic 'a#erials/ "$r s$cial scie&ce +*r+$ses0 -Sha+ir$

! The CA 'e#h$($l$) is +re(ica#e( $& #he elie" i& the importance

in human cognition -Sa+ir3 45778 Wh$r"3 459/ a&( social processes -Philli+s3 L

<==7/

 > The ;$r(s ;e *se re"lec# $*r #h$*)h#s3 ei#her ca&(i( $r calc*la#e( -(e+e&(i&

#he (isc$*rse/

! This ass*'+#i$& all$;s researchers #$ understand and quantify u

themes -Weer3 455=/

 > I&cl*(es c$)&i#i$&s?sche'as -H*""3 455=/3 ($'i&a&# l$)ics?s#ra#e)ic "ra'es -@ri)ha

i&s#i#*#i$&s -Philli+s e# al.3 <==78 D*&& 1 $&es3 <=4=/.

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CONTENT ANALYSIS > SOURCES OF DA

 

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CONTENT ANALYSIS > SOURCES OF DA

! S$which data is right for you ! The source a&( voice #he #e,# (e#er'i&es ;ha# i&"$r'a#i$& ca&

as#rac#e(

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-</ #heir level of analysis3 a&( -B/ theory

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CONTENT ANALYSIS > SOURCES OF DA

! Individual-evel !ata

 > O+e&e&(e( res+$&ses -e.).3 Cha#'a& 1 Fl&&3 <==4/

 > I&#erie; #ra&scri+#i$&s -e.).3 @*#ler3 45548 Sac2'a&&3 45

 > O&li&e reie;s $r s$cial 'e(ia -e.).3 Shrier3 Nair3 1 H$"s

<=4B/

 > S+eeches -e.).3 @li)h3 K$hles3 1 Mei&(l3 <==7a3 <==78 DGar(&er3 <=4B/

 > Ma&a)erial c$''*&ica#i$&s -e.).3 le##ers3 e'ails3 'e'$s

R$)ers3 Dillar(3 1 Y*#has3 <==9/

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CONTENT ANALYSIS > SOURCES OF DA

! "rgani#ational-level data

 > A&&*al re+$r#s -e.).3 Y*#has3 R$)ers3 1 Dillar(3 <==<8 Oer e# al.3 455

 > Le##ers #$ shareh$l(ers -e.).3 Sh$r# e# al.3 <==58 Zachar e# al.3 <=44a

 > Missi$& s#a#e'e&#s -e.).3 Pearce 1 Dai(3 4568 Sh$r# 1 Pal'er3 <==

 > Wesi#e c$&#e&# -e.).3 McKe&& e# al.3 <=4<8 Zachar e# al.3 <=44/

 > Me(ia c$era)e -e.).3 Dee+h$*se3 <===8 P$ll$c2 1 Ri&($a3 <==B8 Z

al.3 <=4</

 > Press releases -e.).3 R$)ers e# al.3 <==9/

 > IPO +r$s+ec#*ses -e.).3 Pa&e3 M$$re3 @ell3 1 Zachar3 <=4B/

 > Tra(e 'a)ai&es -e.).3 D*&& 1 $&es3 <=4=8 Gri'' 1 S'i#h3 45568 M

4557//

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CONTENT ANALYSIS > SOURCES OF DA

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