data sources
DESCRIPTION
Miles ZacharyWest Virginia UniversityTRANSCRIPT
7/17/2019 Data Sources
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IDENTIFYING THE WORDS TO PAINT A PCONTENT ANALYSIS DATA FOR MANAGEMENT RESEARC
Miles A. ZacharWest Virginia University
7/17/2019 Data Sources
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CONTENT ANALYSIS
! Content analysis (CA) re"ers #$ %a& 'e#h$($l$)ical 'eas*re'e&
#e,# -$r $#her s'$lic 'a#erials/ "$r s$cial scie&ce +*r+$ses0 -Sha+ir$
! The CA 'e#h$($l$) is +re(ica#e( $& #he elie" i& the importance
in human cognition -Sa+ir3 45778 Wh$r"3 459/ a&( social processes -Philli+s3 L
<==7/
> The ;$r(s ;e *se re"lec# $*r #h$*)h#s3 ei#her ca&(i( $r calc*la#e( -(e+e&(i&
#he (isc$*rse/
! This ass*'+#i$& all$;s researchers #$ understand and quantify u
themes -Weer3 455=/
> I&cl*(es c$)&i#i$&s?sche'as -H*""3 455=/3 ($'i&a&# l$)ics?s#ra#e)ic "ra'es -@ri)ha
i&s#i#*#i$&s -Philli+s e# al.3 <==78 D*&& 1 $&es3 <=4=/.
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CONTENT ANALYSIS > SOURCES OF DA
I&#eI&#er&al ($c*'e&#s
O+e&e&(e( s*res
Missi$& s#a#e'e&#s8 9
C$'+*#er (a#aases
@*si&ess cases8 B
Tra&scrie( i(e
Fiel( (a
! D*ria* a&( c$llea)*es -<==6/
c$&(*c#e( a c$&#e&# a&alsis
$" c$&#e&# a&alsis research
> 5 s#*(ies i&cl*(e(
! M$s# rel $& ei#her (a#a "r$'
a&&*al re+$r#s $r #ra(e
'a)ai&es! B7 l$&)i#*(i&al ar#icles
! I&(ee(3 c$&si(erale arie# i&
(a#a s$*rces #$ (a#e
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CONTENT ANALYSIS > SOURCES OF DA
! S$which data is right for you ! The source a&( voice #he #e,# (e#er'i&es ;ha# i&"$r'a#i$& ca&
as#rac#e(
> S$*rce: %Where (i( #he #e,# c$'e "r$'0
! E.).3 shareh$l(er le##er3 +ress release3 &e;s+a+er3 a(er#ise'e #ra(e 'a
> J$ice %Wh$ is s+ea2i&) a&( a# ;ha# leel $" a&alsis0! E.).3 a& i&(ii(*al3 a #ea'3 a& $r)a&ia#i$&3 a c$llec#i$& $" $r)a&ia#i$&s3 e#
! Da#a selec#i$& sh$*l( #here"$re e a "*&c#i$& $" $*r -4/ constru
-</ #heir level of analysis3 a&( -B/ theory
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CONTENT ANALYSIS > SOURCES OF DA
! Individual-evel !ata
> O+e&e&(e( res+$&ses -e.).3 Cha#'a& 1 Fl&&3 <==4/
> I&#erie; #ra&scri+#i$&s -e.).3 @*#ler3 45548 Sac2'a&&3 45
> O&li&e reie;s $r s$cial 'e(ia -e.).3 Shrier3 Nair3 1 H$"s
<=4B/
> S+eeches -e.).3 @li)h3 K$hles3 1 Mei&(l3 <==7a3 <==78 DGar(&er3 <=4B/
> Ma&a)erial c$''*&ica#i$&s -e.).3 le##ers3 e'ails3 'e'$s
R$)ers3 Dillar(3 1 Y*#has3 <==9/
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CONTENT ANALYSIS > SOURCES OF DA
! "rgani#ational-level data
> A&&*al re+$r#s -e.).3 Y*#has3 R$)ers3 1 Dillar(3 <==<8 Oer e# al.3 455
> Le##ers #$ shareh$l(ers -e.).3 Sh$r# e# al.3 <==58 Zachar e# al.3 <=44a
> Missi$& s#a#e'e&#s -e.).3 Pearce 1 Dai(3 4568 Sh$r# 1 Pal'er3 <==
> Wesi#e c$&#e&# -e.).3 McKe&& e# al.3 <=4<8 Zachar e# al.3 <=44/
> Me(ia c$era)e -e.).3 Dee+h$*se3 <===8 P$ll$c2 1 Ri&($a3 <==B8 Z
al.3 <=4</
> Press releases -e.).3 R$)ers e# al.3 <==9/
> IPO +r$s+ec#*ses -e.).3 Pa&e3 M$$re3 @ell3 1 Zachar3 <=4B/
> Tra(e 'a)ai&es -e.).3 D*&& 1 $&es3 <=4=8 Gri'' 1 S'i#h3 45568 M
4557//
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CONTENT ANALYSIS > SOURCES OF DA
! A "e; c$&cl*(i&) re'ar2s > K&$; $*r (a#a s$*rces
! Ta2e $* #i'e3 rea(
> @e a;are $" #he li'i#a#i$&s $" (a#a a&( (a#a s
! Gara)e i&
)ara)e $*#
> @e crea#ie
! See2 &$el ;as $" e,a'i&i&) +he&$'e&a