data science popup austin: data meet product
TRANSCRIPT
DATA SCIENCEPOP UP
AUSTIN
Data, Meet Product
Teri HarwoodEVP of Product, Tabbed Out
Founder/Data Science Consultant, Elem Agency
Lisa Burton
elemagency
DATA SCIENCEPOP UP
AUSTIN
#datapopupaustin
April 13, 2016Galvanize, Austin Campus
Text
Data, Meet Product
My data history
My data history
My data history
My data history
My data history
PRODUCTDRIVEN
DATA
My data history
Market Fit
Consumer Engagement
User Experience
Requirements
Product Portfolio and Roadmap
Lean Start Upby Eric Ries
...it’s data-driven product.
Be a Product Scientist
TabbedOut
Great experience Valuable data Consumer influence
Let’s Get on the Same Page…
Product Data
Let’s Get on the Same Page…
Product DataPersona Segmentation
Let’s Get on the Same Page…
Product DataPersona Segmentation
Consumer Engagement Retention
Let’s Get on the Same Page…
Product DataPersona Segmentation
Consumer Engagement Retention
Market Fit Acquisition
Let’s Get on the Same Page…
Product DataPersona Segmentation
Consumer Engagement Retention
Market Fit Acquisition
User Testing / Usability A/B Tests
Let’s Get on the Same Page…
Product DataPersona Segmentation
Consumer Engagement Retention
Market Fit Acquisition
User Testing / Usability A/B Tests
Product Roadmap Opportunity
Let’s Get on the Same Page…
DATA
DATA
PRODUCT
DATA
PRODUCT
First Party Data Collection
First Party Data Collection
Crowdsourcing
Crowdsourcing
Crowdsourcing
Crowdsourcing
Feedback
Feedback
TIPS HOW TO MEET PRODUCT
TIPS HOW TO MEET PRODUCT
Listen
TIPS HOW TO MEET PRODUCT
Listen
Negotiate
TIPS HOW TO MEET PRODUCT
Listen
Negotiate
Welcome, Teri
TIPS HOW TO MEET PRODUCT
Listen
Negotiate
Welcome, Teri
User 13874803
TIPS HOW TO MEET PRODUCT
Listen
Negotiate
Explain
Welcome, Teri
User 13874803
TIPS HOW TO MEET PRODUCT
Listen
Negotiate
Explain
Whiteboard
Welcome, Teri
User 13874803
DATA SCIENCEPOP UP
AUSTIN
@datapopup #datapopupaustin